Bob Myhal’s Post

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Chief Marketing Officer

Back to Basics: Why Your Dealership Needs More Human Touch and Less Tech Hype 🚗🚗🚗 📣 Attention Automotive Dealers! 📣 Do you remember that time you were promised that a shiny new "set-it-and-forget-it" technology would revolutionize your dealership's marketing? 🙄 And then...crickets. 🦗🦗🦗 Yeah, we've all been there. Instead of chasing the next glittering promise of easy automation, let's focus on what truly works: The Basics. Differentiate Your Dealership: Be the unicorn 🦄 in a field of horses 🐴. Stand out, be memorable, and show why you're not just another lot with shiny cars. Provide an Excellent Customer Experience: Imagine if your customer service was as smooth as your best salesperson’s pick-up lines. "Is it hot in here, or is it just our deals?" 🔥 Get the Right Message in Front of the Right People at the Right Time: Targeted marketing is like being a matchmaker. Swipe right on potential customers who are already eyeing those new wheels! 🚗❤️ Remember, no amount of automation can replace the magic of a personal touch and a well-timed campaign. So, let’s get back to basics and watch those sales roll in like a convoy of happy customers! 🛣️💰 #AutomotiveMarketing #BackToBasics #CustomerExperience #StandOut #CBCAutomotiveMarketing

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Dillon Reed

I am a certified professional recovery coach who helps working professionals get sober without attending Alcoholics Anonymous for the rest of their lives.

4mo

Amen. The beauty of AI is that it gives human-run sales/marketing departments a competitive edge on which to sell to humans.

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Patrick McDonald

Director Fresh Start Car Center Edwards Chevrolet 280

4mo

Everybody wants to reinvent the wheel. Technology does not replace relationships

Steve Friedman

Senior Account Executive at Northeast Broadcasting Company-The RIver & The Point

4mo

Great advice!

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