Bohdan Bezuhlyi’s Post

As of last year, 87% of homes in the United States have at least one CTV device — aka, a smart TV that can stream apps like Hulu and Pluto TV. CTV allows your business to reach cord cutters and cord nevers, ensuring your brand stays visible to modern consumers. Learn more about the marketing power of CTV in today's episode of Digital Marketing ROWhy?: https://hubs.li/Q02DfY3h0 #TipTuesday #DigitalMarketing #MarketingPodcast #ROI

Introducing Google TV Network 👀 It's a new advertising network from the recently launched Google TV. Google TV powers TVs and streaming devices from top brands such as Sony, Hisense and TLC and offers in-streaming video inventory across more than 125 channels. The network currently offers staple CTV ad formats, including non-skippable and 6 second bumper ads and is currently available directly through Google Ads and Google Display & Video 360. Brands can plan, buy and measure the Google TV campaigns alongside your existing digital videos. The latest development from the tech giant offers brands and business a new way to reach and engage with their audience and some brands are already taking advantage of the new offering. Are you? #everysearch #searchiseverywhere Read more at: https://lnkd.in/gnJ3JCF2 📸: from Amit Ghorawat's Google Ads Blog

TV brings us together — it’s one of its greatest strengths. Alone Australia is so much more fun to watch when you’re not alone 😉 But co-viewing also has implications for audience measurement. OzTAM’s VOZ, the trading currency that launches in late December, captures co-viewing on Connected TVs so you can get a true picture of Total TV's reach. When OzTAM introduced CTV co-viewing data in 2020, it revealed an additional 20% to 25% of broadcast video on demand (BVOD) viewing that was previously unreported (through measuring people not devices). Proper measurement leads to proper decision making. Reach out to find out how many of your customers are watching TV 📺👨👩👧👦 https://lnkd.in/eM-Rvxr8 https://lnkd.in/ekpdS-WX https://lnkd.in/eDV97sVj

Meet the Google TV network Need help advertising on Google TV? Need Production? We can help! Google TV network provides targeted, in-stream video inventory across more than 125 channels built into Google TV The Google TV network offers in-stream video inventory across more than 125 channels built into Google TV, including live sports, full-length TV shows, and movies. In the U.S., 60% of households now watch free, ad-supported streaming services and channels. Viewers of Google TV’s free channels spend an average of over 75 minutes per day watching. Today, the Google TV network offers staple CTV ad formats, including non-skippable and 6-second bumpers ads. Stay tuned for even more ad formats in the future. #google #googletv #digitalmarketing #carmediagroup #automotive Car Media Group, Inc

After sharing glimpses of its new TV app over the past few months, X has now officially launched the beta version of X TV, which it claims is “a massive leap forward in transforming X into a video-first platform.” The hope is that this will encourage expanded video content consumption in the app, and with CTV being the fastest-growing usage category for YouTube, there’s pretty clear logic as to why X would want to lean into this element. The question then is will X be able to drive more interest in its video offerings on bigger TVs, given that its current slate of exclusives isn’t exactly a major headline line-up.

After sharing glimpses of its new TV app over the past few months, X has now officially launched the beta version of X TV, which it claims is “a massive leap forward in transforming X into a video-first platform.” The hope is that this will encourage expanded video content consumption in the app, and with CTV being the fastest-growing usage category for YouTube, there’s pretty clear logic as to why X would want to lean into this element. The question then is will X be able to drive more interest in its video offerings on bigger TVs, given that its current slate of exclusives isn’t exactly a major headline line-up.

YouTube has become a major player in the TV space, and has continued to gain share in recent months. This April nearly 10% of the total time that Americans spent in front of TV screens was spent on the YouTube smart-TV app, according to Nielsen. And this doesn’t even include time spent watching on the YouTube TV platform. YouTube is the largest streamer by view time, even higher than Netflix–which accounted for nearly 8% of total TV view time in April–and has been since early 2023 Tapping into YouTube is a no-brainer for any advertiser looking for relevance and reach in the CTV space. When you pair its reach with the relatively low barrier to entry for YouTube buying via Google vs. buying CTV via a DSP, Google’s varied targeting options, and the its CPM efficiency, YouTube becomes an attractive option & great entry point for advertisers looking to branch out into CTV for the first time or round out their CTV strategy. Read more about this at: https://lnkd.in/eUbiPsUU 

After sharing glimpses of its new TV app over the past few months, X has now officially launched the beta version of X TV, which it claims is “a massive leap forward in transforming X into a video-first platform.” The hope is that this will encourage expanded video content consumption in the app, and with CTV being the fastest-growing usage category for YouTube, there’s pretty clear logic as to why X would want to lean into this element. The question then is will X be able to drive more interest in its video offerings on bigger TVs, given that its current slate of exclusives isn’t exactly a major headline line-up.

After sharing glimpses of its new TV app over the past few months, X has now officially launched the beta version of X TV, which it claims is “a massive leap forward in transforming X into a video-first platform.” The hope is that this will encourage expanded video content consumption in the app, and with CTV being the fastest-growing usage category for YouTube, there’s pretty clear logic as to why X would want to lean into this element. The question then is will X be able to drive more interest in its video offerings on bigger TVs, given that its current slate of exclusives isn’t exactly a major headline line-up.

📢 Google debuts streaming ad network Ads on free #streaming channels are now even more challenging to avoid. Google's new TV advertising network can place targeted, unskippable ads on Google TV-powered streaming boxes and smart TVs and on free content. That means 20 million users with #Google TV-loaded devices from brands such as Sony and TCL and #Android hardware and #Chromecast users will receive more advertisements. According to The Verge, the reach could exceed 150 million if advertisers include YouTube. Users can avoid ads by paying a premium, but Google's move marks the latest example of tech and media giants pursuing greater profitability. #GoogleTV #B2BMarketing #TransmissionB2B #DigitalMarketing  #AdTech #YouTubeAds #Streaming #TargetedAds #ads #marketing #googleads