Boipelo Lethokoe’s Post

SABC RADIO PORTFOLIO THRIVES IN THE DIGITAL ERA, RETAINS MARKET DOMINANCE. Traditional media platforms, such as print and television, are grappling with declining audiences and revenue losses as consumers shift to digital alternatives. For more: https://t.co/03FRWZr1Y6 https://t.co/kTiZDwz3J8

SABC RADIO PORTFOLIO THRIVES IN THE DIGITAL ERA, RETAINS MARKET DOMINANCE. Traditional media platforms, such as print and television, are grappling with declining audiences and revenue losses as consumers shift to digital alternatives. For more: https://t.co/03FRWZr1Y6 https://t.co/kTiZDwz3J8

SABC RADIO PORTFOLIO THRIVES IN THE DIGITAL ERA, RETAINS MARKET DOMINANCE. Traditional media platforms, such as print and television, are grappling with declining audiences and revenue losses as consumers shift to digital alternatives. For more: https://t.co/03FRWZr1Y6 https://t.co/kTiZDwz3J8

By 2025, digital video is set to dominate daily media consumption among US adults, with traditional TV lagging significantly behind. This evolution in viewing habits highlights the growing preference for the convenience and variety offered by digital platforms.

Rick - thanks for the opportunity to talk about Continuum - past and future!

Does Basic Digital Advertising Have Drawbacks? President of Local Broadcast Sales, Gary Moore discusses some drawbacks to hyper-targeted and personalized digital marketing. LBS members, click here for a free video https://lnkd.in/gfRFsUPb #broadcast #television #tvads #radio #radioadvertising #digital #commercials #advertising

It’s no surprise that local political ad spending has been on the rise for years. What is extraordinary is the amount of money being spent on traditional local advertising, now expected to be 70% of the dollars according to the latest BIA forecast. Digital ads are losing share, to yes, connected TV/OTT, linear television, and AM/FM Radio. Radio is projected to grow 16% over the last presidential cycle. The tonnage of inventory consumed by political is likely to have a positive impact of pricing and potentially enough demand to drive radio and television to positive growth in the 4th quarter.   #IHRT #CMLS #Audacy #SGA #BBGI #TSQ #politicaladvertising #radio #television

How did CPMs and ad volumes trend across local and national broadcast television, cable networks, and #CTV in July? The Founder and Principal Managing Partner of Inventus Media discusses Olympic ad spend and the outlook for political and industry-specific ad spending: https://bit.ly/3WZLwnz

There's Too Much Content Competing for Attention Tomorrow, I'm producing a virtual event for a community of radio broadcasters called Radio Rendezvous. Radio One/Reach Media SVP/Programming Colby Tyner will be one of our featured guests. Here's a clip from our conversation with him, discussing the challenges that media companies face today. #RadioBroadcasting #SocialMediaStrategy #MediaLandscape

If you are looking to persuade your consumers for those last-minute purchases, television advertising could be the way to go. Television has huge purchasing power! Media Venue can help get your business on the screen. Learn more about all of the options we offer https://bit.ly/3qitTld\ #MediaVenue #MarketingPlan #Advertisements