Think you know marketing? Michael Gaudet’s 80/20 approach will blow your mind! 🤯
On today's episode of Collisions YYC, explore the world of marketing with Michael Gaudet, the principal of Eighty Twenty CMO. Michael shares his unique approach to marketing, focusing on the critical 20% of efforts that yield 80% of results. In his fractional consulting model, Michael embodies the Pareto principle.
Michael explains how, as a solopreneur, he prioritizes quality and impactful marketing leadership by providing fractional CMO services to no more than two companies at a time. This allows him to cater to the specific needs of each client, ensuring effective and personalized strategies.
He also discusses his highly structured client engagements, typically spanning 12 weeks. These intensive periods are designed for concentrated marketing transformation, delivering short-term, medium-term, and long-term business objectives. Michael’s target clients are B2B SaaS companies with substantial venture funding, ready to scale. His focus on impactful work over billable hours fosters a results-oriented mindset, aligning marketing goals with business outcomes.
Tune in on your favourite podcast app.
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