BookedOut’s Post

Are you maximizing your event marketing impact? Discover the secret to setting effective OKRs. Below are the top 3 event OKRs that can be universally applied across different event types to measure their impact and value. 1. Attendance & Engagement Metrics: Objective: Increase event attendance and engagement. Key Results: - Achieve X% increase in event registrations compared to previous events. - Increase attendee engagement by X% through interactive sessions, networking opportunities, etc. - Generate X number of leads or conversions during the event. 2. Brand Awareness & Visibility: Objective: Enhance brand visibility and awareness through the event. Key Results: - Achieve X social media impressions or mentions related to the event. - Secure X media mentions or coverage about the event and your brand. - Increase website traffic by X% during and following the event. 3. Return on Investment (ROI): Objective: Maximize the ROI from the event. Key Results: - Achieve a positive ROI by generating X amount in revenue or cost savings from the event. - Calculate the cost per lead or cost per acquisition and aim to reduce it compared to previous events. - Measure and increase the overall event profitability by X%. By focusing on these key OKRs, you can gain valuable insights into the effectiveness and success of your events, regardless of the specific type or purpose. Let me know what OKRs you use to help develop a balanced event portfolio. #EventOKRs #EventMeasurement #MarketingStrategy

We wrap up our wrap up of Event Marketer's Experiential Marketing Summit in the only place that makes sense... A quick state of the events industry. Across conversations with brands, media, and my fellow agency friends the sentiment that I took away is that 🎇 Events are back...almost. Tradeshows are looking good, basically fully back to pre-COVID levels. B2B events are still recovering, but they're getting there. What we thought would be a banner year in 2024, might actually peak from 2025-2028. One interesting point within the B2B industry is that female attendance recovery is lagging well behind male. Don't have the full data to analyze the why of this one, but open to anyone's thoughts on what you're seeing. All that being said, brands are getting ready (or some already are) to bet big on experiential. For event marketers, they're coming back strong with a creative-driven mentality. So bring on the big ideas! But at a corporate level (and likely procurement perspective), it's all about: ✅ Sustainability ✅ Efficiency ✅ Cost savings As always - we (agencies and brands) must strike a balance in order to best engage people that matter most, deliver ROI, and drive pipeline to the business. So let's go make some magic happen! #eventmarketing #eventprofs #eventsindustry #experientialmarketing #experiential #corporateevents #techmarketing #b2bmarketing #conferences #eventdesign #techconference #eventproduction #eventplanning #liveevents #EMSlive #EMS2024 #CES2025 #rsac2024

#Kapsmonologue While designing the event marketing strategy for one of my events, the major challenge was the availability of the right tools. Things have changed technically; however, identifying the right tools remains critical. Nowadays, event tech platforms typically offer a range of event marketing tools, like building an event landing page, polls, surveys, and many more. Today, it is essential to choose a tool that is relevant to you as an event organizer. Instead of choosing everything available, the right decision is to pick what is helpful. While selecting the right tool, the event organizers need to keep in mind the following: 1) Your tool selection should align with your event marketing objective. 2) Make sure your tool is relevant to your audience. 3) Make sure it is convenient for your audience. 4) Make sure the tool helps you with precise data and insights. 5) You have ample opportunity to deliver the right event message. #events #eventmarketing #b2b #b2bevents #event #eventproducers #eventmarketers #eventcontent #content #b2bmarketing #eventtech #tools #marketing #marketingstrategy #strategy

✨ Events aren’t just gatherings; they’re opportunities to create unforgettable brand experiences. Discover why investing in event marketing is your next big move & how tools like Captello prove the ROI! 🚀 💼 Read more: https://lnkd.in/dqHwhnAc #Captello #EventMarketing #BrandEngagement #MarketingTips

How 𝗘𝘃𝗲𝗻𝘁 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 is Elevating Event Marketing Strategies! Event technology is transforming the way we 𝗽𝗹𝗮𝗻, 𝗽𝗿𝗼𝗺𝗼𝘁𝗲, and engage with attendees at events! From virtual events to in-person activations, here’s how tech is taking event marketing to the next level: 🔹 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 : Event apps and live streaming allow for seamless interaction with attendees, whether they’re in-person or virtual. Think live polls, Q&A sessions, and social media integration.  🔹 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: With AI and data-driven tools, you can tailor content and recommendations based on attendee interests, ensuring a memorable experience.  🔹 𝗕𝗲𝘁𝘁𝗲𝗿 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Track every move—from ticket sales to engagement rates—providing real-time insights that help you measure ROI and optimize future events.  🔹 𝗛𝘆𝗯𝗿𝗶𝗱 𝗘𝘃𝗲𝗻𝘁 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Technology makes it easier to host hybrid events that cater to both in-person and virtual attendees, expanding your reach like never before! Event tech is not just a trend—it’s revolutionizing how we connect with audiences and create unforgettable experiences. Are you using the latest event tech to level up your marketing? Let us know in the comments! 📩 Ready to get started? Contact us today to begin crafting your next story. Website : www.truevalue-co.net Facebook : https://lnkd.in/dHGc8KeW Phone : +971-4299-4811 #EventMarketing #EventTech #MarketingInnovation #HybridEvents #EventPlanning #TechTrends #Engagement

🎉 How Smart Event Planners Are DOMINATING with Proof Stacking & Press Release Marketing! 🚀 🔥 The #1 Reason Most Event Planners Struggle to Land More Clients? They’re incredible at creating unforgettable experiences, but their marketing is a no-show while competitors steal the spotlight. The top event planners are using Proof Stacking + Press Release Marketing to turn past events into high-impact credibility boosters—getting featured on Google, building trust, and attracting premium clients on autopilot. Here are the 3 MAJOR Problems stopping event planners from growing their business: ❌ You’re Practically Invisible Online If businesses & clients can’t find you on Google, social media, or in press coverage, they’re booking planners who have social proof EVERYWHERE. ❌ Struggling to Stand Out in a Crowded Market You’re competing against hundreds of other planners, all promising the "best" experience—but without proof stacking, you’re just another name in the crowd. ❌ No System for High-Paying, Repeat Clients You’re relying on referrals, networking, and hoping for word-of-mouth, instead of having a marketing system that brings in leads consistently. ⚠️ These problems aren’t just frustrating—they’re stopping you from landing BIGGER events and HIGHER-PAYING clients! 🎥 Want to know how top event planners are using Proof Stacking & Press Release Marketing to book premium clients, rank on Google, and build unstoppable credibility? 👉 Watch the video below to discover the exact system event planners are using to fill their calendars, attract luxury clients, and dominate their market—FAST. 📈 Your competitors are already doing this—don’t get left behind. 🔥 Hit play NOW and start stacking success before another big event gets booked by someone else! 👇 Watch the video below and take action today! 🎬 #EventPlanning #EventMarketing #EventPlannerLife #CorporateEvents #LuxuryEvents #EventBusinessGrowth #GrowYourEventBusiness #WeddingPlanner #EventIndustryExperts #EventSuccess #EventPlanner

Elevate your event marketing game with our latest blog! Learn about essential KPIs for measuring success across channels and discover how Show Flow can help you achieve your goals. Read more now! 🔥 #EventMarketing #KPIs #ShowFlow #Eventticketing #Eventmanagment

Planning a One-Time Event? Here’s How to Sell Out Fast! 🚀 Organizing a one-time event can be exhilarating—but ensuring it’s a sold-out success is another story. Here’s a quick guide to help you streamline your strategy and attract your audience: 1️⃣ Know Your Audience: Identify your target audience early on and design your marketing campaign to resonate with their preferences and needs. 2️⃣ Create a Buzz: Leverage social media, email campaigns, and collaborations to create excitement before tickets go live. Early engagement means higher chances of early ticket sales. 3️⃣ Offer Exclusive Deals: Early-bird discounts, group deals, and promo codes are great ways to incentivize people to purchase early and spread the word. 4️⃣ Simplify the Ticketing Process: Your ticketing platform should be easy to navigate, with quick checkout options. If potential attendees face hurdles while buying tickets, they’re less likely to complete the purchase. 5️⃣ Leverage the Right Tools: 🔧 This is where Ticketor comes in! With features like built-in marketing tools, dynamic pricing, and customized event pages, we help event organizers streamline ticket sales, track results, and sell out—FAST. Selling out your event is possible when you have the right strategies and tools in place. Ready to turn your event into a sold-out success? Let’s connect! #EventPlanning #EventManagement #EventMarketing #SellOutEvents #Ticketor

Setting KPIs for Event Managers: A Guide for Event Marketing Professionals As an event marketing professional with 5 years of experience, I've often encountered questions about setting effective KPIs for event specialists. Whether you're just starting out or looking to refine your approach, understanding and setting the right KPIs is crucial for measuring success and driving continuous improvement. Here's a quick guide: 1. Define clear objectives: Start by identifying your main goals—be it increasing brand awareness, generating leads, boosting sales, or enhancing customer engagement. 2. Choose Relevant KPIs: Select KPIs that align with your objectives. Common ones include: Total Attendance Registration Conversion Rate Participant Demographics Social Media Engagement Lead Generation Revenue Generated Attendee Satisfaction 3. Set SMART Goals: Ensure your KPI targets are specific, measurable, achievable, relevant, and time-bound. 4. Monitor and Track Progress: Use event management tools to regularly track KPIs. 5. Review and Adjust: At the end of each quarter, review performance against KPIs and adjust strategies as needed. Example Quarterly KPI Targets for Event Specialists: Increase Total Attendance by 20% Improve Registration Conversion Rate by 15% Boost Social Media Engagement by 25% Generate 30% more leads Achieve an average satisfaction score of 4.5/5 Events are strategic investments that contribute significantly to a company’s growth. By focusing on the right KPIs, we ensure every event delivers value and aligns with our broader business goals. #EventMarketing #EventPlanning #KPI #MarketingROI #EventSuccess #ProfessionalDevelopment #BusinessGrowth #EventManagers #MarketingInsights #EventStrategy

🎉 Elevate Your Corporate Event with Onsite Marketplaces! 🎉 Want to add a unique touch to your next corporate event? Transform it by leveraging onsite marketplaces to boost engagement and offer an exciting way to explore brands. Create lasting impressions, showcase products in real-time, and gather immediate feedback, all while enhancing your business visibility. At M2M, we specialize in creating memorable experiences for our clients and their guests. Our Elevated Marketplaces bring a new level of excitement and engagement to any event. Here's what you can expect from an Onsite Marketplace: 1️⃣ Curated Selection: Our team curates high-quality products that align with your event's theme and audience, ensuring relevance and appeal. 2️⃣ Interactive Experience: Guests can browse and shop from a diverse array of unique items, from artisanal crafts to gourmet treats, offering a personalized and interactive experience. 3️⃣ Brand Visibility: Customize the marketplace with your logo and branding elements to seamlessly integrate your brand into the event. 4️⃣ Memorable Takeaways: Guests leave with unique items, creating lasting memories and positive associations with your brand. 5️⃣ Hassle-Free Setup: Our team handles all aspects of setup and logistics, ensuring a smooth and stress-free experience for you and your guests. Ready to elevate your next corporate event? Contact us today to discover how our Onsite Marketplaces can enhance your event experience! 🚀 #CorporateEvents #EventPlanning #OnsiteMarketplace #ElevatedExperience #MemorableEvents #BrandVisibility #InteractiveExperience #CuratedSelection #EventManagement #EventMarketing #M2MBrands 🔗 www.m2mbrands.com 📧 hello@m2mbrands.com