BuzzFeed, who makes the best lists 🗒️ for product discovery, selected Boosted Commerce 🚀portfolio brand, 🦊🎀 Foxybae Hair 🎀🦊 for 4 (yes, 4!) recent pieces. This one entitled, 4️⃣2️⃣ Products That Will Change The Way You Get Ready, included this customer review ⭐️⭐️⭐️⭐️⭐️ "First of all, I love the fresh scent. I have medium-texture hair on the sides and back, and thinner and straighter on top. This spray comes in an easy-to-use bottle and gives good body without being stiff or sticky. It does give some hold too if I spray it more heavily. Keeps my hair from looking too flat." https://lnkd.in/gGg9q9rd Alexis Strine 👏🏻
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HOW TO MAKE 100K/DAY WITH SATURATED PRODUCTS 👇 Most ppl don’t believe this... But saturated products are the secret to banging out 10k, 50k, even 100k a day. That’s because these products are PROVEN products. But most entrepreneurs do this the completely wrong fucking way. They find a product that solves a problem, sells 365 days a year, and calls for upsell products. Yet they try to sell it the SAME way every other brand is selling it. This is where most ecom bros mess up. They use saturated ANGLES inside of saturated products/niches. Saturated angles will fuck your business sideways. How do you feel when you see the same old TV ads every single day? You don’t even pay attention. And it’s the same with your products. So here’s the secret sauce: steal angles, not products. Find angles from your competitors that’re working and put your own twist on it. Aim to do ANYTHING that makes you stand out completely from other ads. (And don’t forget, you gotta test 20-30 of these creatives per week for sufficient data) 😉 If every ad for hair removal cream shows how smooth their product is, and how great their customers feel with the product, then you should flip the fucking script. Show a UGC-style ad with a customer in pain from how much gorilla-looking leg hair she has. If you can create unique, potent angles that your market’s never seen…you’ll crush.
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Facts are often used as insights, and we think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✔️ Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence. Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #marketresearch #consumerbehavior
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Consumer Insights Consultant | Senior level expertise in market research & marketing strategy | CPG, Consumer Packed Goods | Segmentation & Targeting | Positioning | Brand growth & innovation | Total solution services
Facts are often used as insights, and I think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✔️ Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence. Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #marketresearch #consumerbehavior
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Consumer Insights Consultant | Senior level expertise in market research & marketing strategy | CPG, Consumer Packed Goods | Segmentation & Targeting | Positioning | Brand growth & innovation | Total solution services
Facts are often used as insights, and I think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✔️ Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence. Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #consumerbehavior #marketresearch
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Facts are often used as insights, and we think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✔️ Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence. Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #consumerbehavior #marketresearch
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Ready to refresh your style? 👀 Check out #AMPclient @cortneykaystudio social media for some hair inspiration that'll leave you feeling fabulous! 💇♀️ While you're at it maybe your company’s socials could use a refresh as well... We got you! DM us to learn more! #NewLook #Refresh #AMPlify
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Blogger | Top R+F Consultant | Mindset Coach I help people achieve the best skin & hair of their lives while building a business based on sharing solutions and a community. My blog provides practical mindset tips for all
My hair hasn’t curled like this when I let it air dry since I was in my 20’s. My new fav product is our Moisture+ regimen. It’s a game changer for my processed (I’m not a natural brunette anymore) hair. It feels so soft and healthy. Like it was deep treated at the salon but it wasn’t. I just washed it! This is why I love representing my company. Regardless of if I did or not I would be saying the exact same thing. Infact that’s how I got started. My friend told me I was sending her clients because of how I spoke about the company. She simply asked me if I was curious what it would look like for me to represent the company as a consultant. And sure enough she was right! 9 years later and I’ve been sharing what my fav products are, helping others see potential in themselves. Coaching People as they reshape their lives through this company. It’s been such a blessing and I’m grateful for it! I know a lot of people need extra income right now, and I am curious if that’s you! I can’t and won’t force anyone to do anything, so feel free to ask me all your questions. I’m an open book. #buildingcommunity #builtdifferent #ecommerce #productspotlight #businessopportunity #smallbusiness
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Just like Stree's power is hidden in her hair, your brand's power is hidden in its digital presence. Let us help you unleash that power and upgrade your brand to new heights! Our expertise is in transforming brands, just like Stree transforms the night. #DigitalMarketing #BrandUpgrade #StreeKiShakti #upgrade #socialmediamarketing
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Consumer Insights Consultant | Senior level expertise in market research & marketing strategy | CPG, Consumer Packed Goods | Segmentation & Targeting | Positioning | Brand growth & innovation | Total solution services
I am often in meetings or read documents where insights for a particular consumer, category, brand (you name it) are shared. But what is actually shared is not an insight but a fact. And that distinction is important because what you do with that can dramatically impact your business. Facts are often used as insights, and I think that’s a missed opportunity. Facts are a place to start, but they don’t explain consumer motivations well. And if a business doesn’t understand consumer motivations, then things like marketing communication, pricing and product development won’t be as effective. Asking “why” to every fact is a simple way to get down to the underlying consumer insight. Here’s how this works, using a completely made-up example on hair product research. Fact: Shelly washes her hair with shampoo every day. 👉Why does she shampoo every day? Because she feels cleaner, and her hair looks better. …still not an insight, so dig deeper. 👉Why is that important? Because she doesn’t feel presentable to the world unless her hair is clean. …keep going 👉Why does she need to feel presentable? ✅Because she feels everyone judges her beauty, and it doesn’t always measure up, but when her hair is clean and shiny, it gives her a little more confidence. Wow! There is so much more you can do with that last statement than with only the fact that she washes her hair every day. That insight goes so much deeper which is what will help unlock great consumer messaging and product development. You could probably keep going with the “why” series and uncover more, but you get the idea. #consumerinsights #marketresearch #consumerbehavior
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We sat down with Hair Syrup founder Lucie Macleod to discuss their success on TikTok Shop. ✨ From viral products to consistently being a top 3 seller within haircare, Lucie covered her top tips for success on the platform, insights into their overall strategy and dropped some hints on what's next for her brand! #TikTokShop #Socialcommerce #afilliatemarketing
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