Keep it simple online. Explain, in ideally 3 steps, how the potential guest can book. Bish. Bash. Bosh. New guests booked in!
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Your property, your website, your listings on third party booking sites, and your social media. Stamp your personality all over it. Give potential guests a reason to choose YOU. Especially if there is plenty of high quality competition in your area. Blogging is a fantastic way to do this. But before you go tapping away at your computer, please remember to only write and publish content that is of actual value to your ideal guest. Have a clear idea of your customer avatar and only then will you be able to create great content for them (otherwise, you’re wasting your time). If you’re looking to appeal to young families, you’re not going to write about the best places to go for a drink after 11 pm on your website. You'll talk about local family attractions and kid-friendly places to eat.
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Autumn is a hidden gem for the short-term rental market! 🍂 With fewer crowds and cozy fall vibes, it’s the perfect time to highlight your property’s unique features. Think seasonal décor, warm amenities, and local fall activities. Show your potential guests why they should book with you this autumn!
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