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You can look at your guests on the last two years and work on that 80/20 rule Focus on 20% of the guests that brought in 80% of your profits Or it could be 80% of just good reviews or just people that you know Could be regulars, could be people that haven't yet booked Just pick up the phone, they already know you, they already like you, they already trust you So it's a lot simpler having a phone call with somebody that knows you If you're not confident on the phone then send a WhatsApp, a text message, a voice note, a video message Whatever you do, now is the time to be proactive Don't just wait for the go-ahead for people to open Be proactive now

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