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As a new channel - and one that presents significant revenue generating opportunities - retailers have been quick to explore #RetailMedia - but what's next for this evolution in #retail #marketing and how can brands bring #advertisers closer to their audiences of conversion-ready customers? Join ADvendio 's webinar on 30 May to discover key evolutions in the #RMN space and how retail businesses can capitalise on these new opportunities. Reg details -> https://lnkd.in/exzeq2yv

Retail Media dominated at the Cannes Lions Festival! “Past waves at Cannes have shown there will be victors and those who fall behind. Success will favor those who simplify the journey for marketers. Category winners will also provide true business value and not simply rely on FOMO to grow their business. It will belong to entities that understand and honor the unique proposition of retail media, where the objectives of both the consumer and the seller converge. To thrive in this space requires partnership with experts that can cut through the noise foster the retailer-brand relationship and craft RMN strategies advantageous for all parties. Retail Media is the only media channel where the ultimate objective of the buyer and seller are the same. When we collaborate, everyone triumphs.” #rmn #retailmedia #futureofadvertising

Retail Media: A Sales Driver—But What About Brand Equity? Retail media is a hot topic in Australia, and is widely used to drive sales— IAB Australia report that 64% of marketers are using the channel to focus on sales growth, but only 43% prioritise brand awareness. Could we be overlooking its potential for building brand equity? Creative Visibility: Retail media’s ad formats like CTV and on-site displays offer more than conversions. Can brands leverage these moments to shape consumer perceptions and stay top of mind? Content as Storytelling: Evolving tools like Amazon’s sponsored videos don’t just boost clicks—they tell stories. Can brands maximise these opportunities to build deeper connections? Personalisation: With precise targeting, retail media can offer personalised, emotional experiences. But are we using this to foster brand loyalty, not just sales? Measuring Impact: The IAB also reports that sales lift and MMM (Marketing Mix Modeling) are becoming essential for evaluating retail media’s broader impact. Is it time to rethink retail media’s potential beyond sales and view it as a key driver of brand equity? Hitesh Gopal Oleg Svyrydov Simona Betiu Tom Cloney Pranesh Subbarao Anthony Caruso

A lack of online visibility can be a major setback for businesses 😬 Lets take a trip down memory lane ⬇️ Remember Woolworths? once a major retail chain, but it didn't adapt to the rise of online shopping. Because it was slow to embrace digital transformation, online competitors quickly took over. This lack of online visibility and failure to adapt to changing consumer behavior were key factors in Woolworths' decline. Another example is Blockbuster, the giant in video rentals, Blockbuster didn't embrace digital transformation, which allowed competitors like Netflix to take over. Its failure to maintain a strong online presence significantly contributed to its downfall. Businesses today that lack online visibility face several challenges 😬 📉 If customers can't find you online, they cant buy from you. 👀 Without an online presence, creating a strong brand identity is difficult. 🤩 Visibility is essential for establishing trust with your audience. Here's a bit of Wednesday wisdom for you ⬇️ Keep your business visible in the places where your audience spends most of their time and make sure you remain top of their mind. 💡 #digitalpr #storytelling #digital #storytellers #pr

Nothing influences the hearts, minds, and identifiable behavior of in-store shoppers like Freeosk Experiential Media. We look forward to discussing this and more at #RetailMediaSummit with Path to Purchase Institute #retailmedia #CPG #marketing

FYI: 6 in 10 of brand manufacturers advertise on retail media networks (Retail Asia): About 61% of brand manufacturers have invested in retail media networks, according to Euromonitor’s Voice of the Industry: Retail Survey 2023. “Retail media networks help merchants monetise their large audiences,” the report said. Almost 70% highlighted enhanced consumer targeting as a major benefit. These networks allow retailers to sell advertising space to brands across various […] #DOOH #digitalbillboards #digitalsignage

𝗕𝗨𝗜𝗟𝗗𝗜𝗡𝗚 𝗕𝗥𝗔𝗡𝗗𝗦 𝗜𝗡 𝗔𝗪𝗔𝗬 𝗙𝗥𝗢𝗠 𝗛𝗢𝗠𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟𝗦 The more than 1mm SKUs sitting on retail shelves and an annual onslaught of some 100,000 new products make for a crowded store. To build their brands, CPGs in 2023 spent north of $39.5bn in digital media alone in the U.S. Away From Home channels represent a significant opportunity for consumer products companies to build their brands beyond traditional retail settings. By recognizing the strategic importance of these channels, measuring and incentivizing performance appropriately, and developing targeted activation strategies, companies can unlock new avenues for brand growth and consumer preference.

Here's to the power of #WinningTogether and everything our Advantage Solutions teammates do to give the retail marketplace its momentum. Honored to be ranked the 16th-largest agency company worldwide and No. 7 in North America by Ad Age, reflecting our #omnicommerce leadership at the intersection of consumer brands and retailers. #TopAgency #MarketingExcellence #Innovation #Retail #CPG

Great new #RetailMedia report from Grocery TV and no surprise, as it's a collaboration with Andrew Lipsman from Media, Ads + Commerce to highlight the opportunities around in-store retail media. Inside the playbook you'll find strategies for managing and monetizing networks, creating a customer-first experience, and driving growth. Whether you’re exploring in-store retail media for the first time or fine-tuning your current approach, this playbook offers some great insights and practical steps to seize this opportunity. A few key highlights: 🛒 In-Store is the top ranking channel for attention & ad experience 🛒 99% of retail media spend is digital, only 1% In-Store... 🛒 ...but 83% of sales are In-Store, only 17% digital 🛒 52% #CPG brands expect to rank instore as "very important" by 2025, up from 36% in 2022 🛒 Capital requirements are the biggest inhibitor to in-store monetization today (but many are solving for this) 🛒 Shoppers want promotions or sales, as their preferred messaging on in-store signage 🛒 Over 15 campaigns tracked, in-store drove on average +14% sales lift Check out the full report on the link below 👇 #retail #media #retail #retailnews #FMCG #shoppermarketing #trademarketing #marketing #ooh #digitalooh #programmatic #bricksandmortar #RMN #instoreretailmedia #outdoor #advertising #CTV #print #TV Colosseum Strategy Keith Bryan Daniel Knapp Yara Daher

FYI: 6 in 10 of brand manufacturers advertise on retail media networks (Retail Asia): About 61% of brand manufacturers have invested in retail media networks, according to Euromonitor’s Voice of the Industry: Retail Survey 2023. “Retail media networks help merchants monetise their large audiences,” the report said. Almost 70% highlighted enhanced consumer targeting as a major benefit. These networks allow retailers to sell advertising space to brands across various […] #DOOH #digitalbillboards #digitalsignage