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🗣 “Standardisation in retail media is critical. We need to give brands the confidence in what they’re investing in." 🤝 Recently, Boots UK Omni-Media Director, Ollie Shayer has joined a number of important Retail Media discussions across some of the biggest events in the industry. 💙 We sat down with Ollie to get his 6 key takeaways from the latest in Retail Media. Read the article now 👇 Cannes Lions International Festival of Creativity | Path to Purchase Institute #RetailMedia #Innovation #Brand

Retail Media 2.0: 6 Key Takeaways from Cannes Lions & Retail Media Summit

Retail Media 2.0: 6 Key Takeaways from Cannes Lions & Retail Media Summit

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Paul Brooks

General Manager - Coles 360

3mo

Great read Ollie Shayer

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