Boots UK’s Post

It's so interesting to see this fatigue put into words. It's one thing to partner with a celebrity for instant familiarity and appeal. But that draw loses its glitz and becomes monotonous once it starts repeating. It's hard to keep track of who represents what, and to distinguish between the brands using these faces over and over. Isn't that the opposite of what brands want? #Beauty #BrandAmbassadors #CelebrityPartnership

Why are celebs gravitating towards beauty and make-up brands? ✨Exciting news in the beauty industry as the The Good Glamm Group partners with WYN BEAUTY by Serena Williams, a collaboration that re-emphasizes the trend of celebrities venturing into the beauty and makeup space. Congratulations to Darpan S., Naiyya Saggi, and The Good Glamm Group! Another celebrity-lead beauty brand made me research the reason why most of the celebs are flocking to the beauty and make-up space. 💄Why Beauty and Makeup?  Some of the reasons include: 1/ High Demand: The Beauty & Personal Care market worldwide is projected to generate a revenue of US$646.20bn in 2024 and expected to grow at an annual rate of 3.33% (CAGR 2024-2028). [Statista] 2/ Personal Branding: Celebrities leverage their fame and influence to create a personal connection with their audience, building a brand that reflects their values and lifestyle. 3/ Sustainability and Consciousness: Many celebrity beauty brands, like Anomaly by Priyanka Chopra Jonas, emphasize eco-friendliness, gender-neutrality, and conscious consumption, aligning with changing consumer values. 4/ Affordability and Accessibility: Some celebrity brands, like Hyphen by Kriti Sanon, aim to provide budget-friendly solutions, making beauty products more accessible to a wider audience. 5/ Empowerment and Inclusivity: Celebrity-backed brands like Brown Skin Beauty by Anusha Dandekar and LoveChild by Masaba Gupta empower women to feel confident in their natural selves, promoting inclusivity and diversity in the beauty industry. 📉But not all celeb-led brands have been successful.  1/ Item Beauty by Addison Rae: Item Beauty, founded by Addison Rae, was discontinued by Sephora due to a lack of consumer connection and long-term profitability. 2/ Selfless by Hyram by Hyram Yarbro: Selfless by Hyram, founded by Hyram Yarbro, was also discontinued by Sephora, citing similar reasons as Item Beauty. With the burgeoning landscape of celebrity-led brands, it prompts us to question: Will consumer purchasing decisions hinge solely on the celebrity's fame, or will product quality take precedence in a generation increasingly conscious of authenticity and substance? 🔔 Follow Nishant Mantripragada for more insights on growth and business strategies 🔔

✨ Elevate Your Beauty Routine with Latina-Owned Brands! 💄🌟 Discovering incredible beauty brands led by Latina entrepreneurs has been a game-changer for me. 💃🏽 Check out this curated list of 9 Latina-owned retail beauty brands that deserve your support. 🛍️🔥 #LatinaOwned #BeautyEmpowerment #SupportLocal #TheTease #BeautyInDiversity The Tease #womenowned #ReadTheTease

Pamela Anderson has always been a beauty icon 👑 But in recent years, she’s taken a different approach to her beauty routine💄 that’s reminded us of the true power of the makeUNDER… and, as a result, how lovely it is to find peace within oneself. The relationship our inner beauty has with the way we show up “externally” is an important, but challenging one, especially for women 🪞 Ageism continues to stay prevalent, and “beauty standards” have never been more complex to navigate. While many may have failed to see just how much Miss Anderson brings to the table historically, she is serving up stripped-down authenticity and reclaiming her own narrative. After arriving at both Paris Fashion Week and the London Fashion Awards fully fresh-faced, a venture into the world of skincare🧴 feels spot on for the businesswoman’s next move. Enter Sonsie Skin Inc. Originally founded by Marie von Behrens-Felipe and Roberto A. Felipe in June of 2023, the brand set out to focus on simplifying skincare with an emphasis on ethical consumption. The minimalist line only consists of 3 products: - The Multi Moisture Mask - The Super Serum - The Basic Balm This curated collection provides a sustainability packaged routine designed to keep skin hydrated 💦 and naturally glowing. In line with Pamela's new less-is-more approach, she’s now on board as co-founder and owner of the Sonsie brand. There’s no denying that her strategic presence is sure to produce a whole new audience for Sonsie and its mission, which includes raising awareness of “holistic beauty and self-empowerment.” Radical self-acceptance is not easy to achieve, but when we see more women showing up unapologetically as themselves, it can start to heal many of the things that have been deeply troubling within our culture when it comes to aging and unrealistic expectations of women overall. It goes without saying that we LOVE Pam here at The Beauty Brief 😍 Xo, Bethany Paris Ramsay and Shiri Feldman #pamelaanderson #sonsie #skincare #sonsieskin #pamelaandersonfans #beauty #beautyblog #beautylaunch #beautybrand

"Introducing N8iV Beauty, the groundbreaking skincare brand crafted by a Native woman, featuring acorn oil sourced from tribal land. Our Indigenous skincare treasures hold generations of ancestral wisdom. It's time for the original inhabitants of this land to shine in the realm of beauty. 🌿💫 #N8iVBeauty #IndigenousBeauty"

Beauty brands are shifting away from typical stereotypes associated with men, and instead are embracing more sensitive or refined themes, especially in ads for men's beauty products. CHANEL's recent campaign with Timothé Chalamet for their Bleu de Chanel fragrance is a perfect example. The campaign features a spokesperson who doesn't embody the typical “macho” man image that brands have historically used. Searches for ‘men's skincare’ and ‘men's perfume’ have increased dramatically in search volume worldwide in the last 12 months (Mar '23 - Feb '24). As popularity for men’s products soars, this is a huge area of opportunity for beauty brands. The New Masculinity imagery will help appeal to every male consumer, rather than using “unattainable” standards to attract them. Comment 👇 to get a free copy of our report, by Fiona Donald

Rihanna’s Fenty Beauty is rewriting the rules on inclusivity in the beauty industry. With 50 shades of foundation, gender-neutral skincare, and a commitment to representing all skin tones and genders, Fenty Beauty has set a new benchmark. But the question remains—why aren’t more brands embracing this kind of inclusivity? Discover how Fenty Beauty is leading the charge and why it’s time for others to follow suit. 🔗 https://lnkd.in/dWdqCDwv #FentyBeautyInclusivity #InclusiveSkincare #BeautyForAll #FentyEffect #DEI #InclusiveBeauty #ChangeInContent

In less than a month, The Business of Fashion has published two incredibly smart articles on the viability and importance of the Gen X consumer to the #fashion and #beauty industries. 👏👏👏 https://lnkd.in/e72RCHrF https://lnkd.in/eHZCq72x Yes, many luxury brands are forced to make tough choices right now, but as a demographic expert and marketer, I think choosing #GenX over #GenZ is an easy and highly strategic choice to make for two reasons: 1) Gen X has money ($15 TRILLION in spending power). Not only are they at peak earning power, meaning they have some left over to afford luxury goods and services, they have had a longer time in the workforce to build a solid financial foundation to not be as impacted by economic headwinds (which will surely abound in the U.S. this year) as their #Millennial and Gen Z counterparts. 2) She's more likely to be #brandloyal - particularly if the brand caters to her. If your product works for her and your brand seems to actually want her business - you've just given her two massive reasons to come back. And she will.

In today's era where traditional masculinity often dictates how men should present themselves, it’s time to embrace the revolution of grooming that challenges these age old stereotypes. At Men Deserve l Men Grooming Brand, we believe that grooming is not just a routine but a powerful expression of individuality. Here are a Few Trends Leading the Charge: 1. Skincare Routines: Gone are the days when skincare was considered a 'feminine' activity. Men are increasingly adopting comprehensive skincare routines, prioritizing hydration, sun protection and the fight against aging. 2. Hair Coloring: From vibrant blues to subtle greys, men are boldly experimenting with hair color, showcasing their personality and creativity. It's no longer about covering up; it's about standing out. Checkout for more - https://lnkd.in/dtT9ubxQ 3. Personal Style Choices: The modern man is redefining style norms, breaking free from the confines of 'what's expected.' Whether it's tailored suits, streetwear or a casual chic look, self expression takes center stage. Let’s continue to challenge the norms and embrace the idea that grooming is for everyone-regardless of gender. At Men Deserve l Men Grooming Brand, we are here to support every man on his journey to self expression and confidence. Join the conversation. How are you redefining grooming in your life? Share your thoughts below. 💬👇 #MenDeserve #MensGrooming #BreakingStereotypes #Skincare #HairColor #PersonalStyle #Confidence #SelfExpression

Harry Styles’ unisex lifestyle brand, Pleasing, asks the question: Can you win by marketing to everyone? Marketers are often told, “If you market to everyone, you market to no one.” That’s why you’ll see energy drinks specifically for women or shampoo specifically for men or pillows specifically for older adults. But what if you didn’t have to market like that? What if you didn’t have to choose a gender or an age demographic, after all? Pleasing is redefining what it means to be a lifestyle brand. They create make-up and fragrances and clothing for everyone. They choose colors that are specifically for everyone. They show all genders using their products. And they partner with organizations that span generations, missions, and lifestyles. The only thing on-brand about Pleasing is being off-brand. 💙💙💙 Early evidence suggests that this strategy is working. Their social media accounts have over 2.5 million followers and the brand is starting to expand into new product lines. And I am personally here for it. I love that they’re breaking the “rules” and going outside the marketing comfort zone. But do you think it will work? Is it possible for a lifestyle brand to market to ALL lifestyles? #brandmarketing #brandbuilding #celebritybrand #pleasing #marketing