BORG Automotive Newman’s Post

Have you ever noticed the conspicuous absence of promotions for Rolls-Royce automobiles? 🤔 It's not a coincidence. In the realm of luxury, #RollsRoyce stands as an emblem of unparalleled craftsmanship, timeless elegance, and exquisite engineering. But amidst the flood of promotions and marketing campaigns on our digital feeds, you'll rarely come across a Rolls-Royce advertisement asking for your attention. Why? The answer lies in the essence of the #brand itself. Rolls-Royce doesn't need to promote its products aggressively because it embodies a #legacy of excellence that speaks for itself. 🏆 1. #Exclusivity. 2. Focus on #Craftsmanship. 3. Word of Mouth (remains the strongest marketing tool to date). 4. Heritage Speaks Louder (a legacy of over +100 years). 5. Experiential #Marketing (customizable and personal). What do you think? How can you apply a similar or different #strategy to the industry you're in? 💭

Aston Martin has been synonymous with James Bond since the 1960s, when Sean Connery drove a DB5 in the film Goldfinger. The association between the two brands has been incredibly successful for Aston Martin, helping to make it one of the most desirable car brands in the world. There are a few reasons why the association between Aston Martin and James Bond has been so successful. First, the Bond films are some of the most popular and successful films in history. This means that a huge number of people are exposed to Aston Martins in the films. Second, the Bond films always portray Aston Martins as being stylish, luxurious, and powerful. This is exactly the image that Aston Martin wants to project, and it is an image that resonates with many people. Third, the Bond films always feature Aston Martins in exciting and glamorous situations. This makes Aston Martins seem desirable and aspirational. As a result of the association with James Bond, Aston Martin has been able to reach a global audience of potential consumers. The brand has become synonymous with luxury, style, and power, and it is one of the most recognizable car brands in the world.

"For the relaunch of its iconic Ford model Capri, the automobile manufacturer and creative agency Wieden+Kennedy London wanted to create something truly memorable. The overarching idea was to find moments from different kinds of media that celebrated Ford Capri throughout the years. One of these was a clip from the 1975 movie 'Brannigan', featuring a famous scene where one of the characters jumps over Tower Bridge on a Ford Capri." Read more about our latest work with Ford Motor Company and Wieden+Kennedy London on LBBonline - Little Black Book below! #licensing #advertising #lbb #ford

Lava Orange is the epitome of Porsche's historic taste for bold and unique paint colors. It first gained popularity when reintroduced in the modern era as a special color option for the 911. Porsche often brings back classic colors from the extensive palette, and Lava Orange is a testament to Porsche’s commitment to heritage mixed with modern taste. Opinions on Lava Orange are very divided, which is not uncommon for bold colors in the Porsche realm. Some Porsche clients adore its striking appearance, appreciating how it highlights the curves and lines of the 911, making it stand out in a sea of “boring” colors. The color's vibrancy under different lighting conditions is also a significant draw for many. On the other hand, some would argue that Lava Orange might be too flashy, preferring more understated colors for their Porsches. This division of opinions is typical in the Porsche community, where personal preference plays a significant roles in color selection. If you ordered your 911 today, what color would you choose? #Porsche #LuxuryCars #Business #AutomotiveIndustry #Sales #CustomerExperience #Professional #Innovation #LuxuryLifestyle #WealthManagement #Networking #WomeninSales

How do you address #trademark infringement when they happen to be one of your greatest admirers? Leah Calvert discusses the sometimes uneasy relationship between iconic car brands and re-imagined or custom car companies. #Porsche #Singer #IntellectualProperty #Brand #Protection #Infringement

Audi's genius lies in praising its competitors. With just four key rings, they ingeniously showcased design, comfort, safety, and sportiness while subtly revealing their own premium brand identity. Here are our three key takeaways from the advertisement: 1. Innovative Marketing Strategy: Audi demonstrated an innovative marketing approach by releasing a commercial that praised its competitors, including Alfa Romeo, BMW, Mercedes-Benz, and Volvo. This strategy was elegant, subtle, and striking, standing out in a crowded advertising landscape. 2. Symbolic Representation: Through the use of key rings representing different car brands, Audi effectively communicated key attributes associated with each competitor, such as design, comfort, safety, and sportiness. This symbolic representation resonated with viewers, making a memorable impression. 3. Brand Identity Reinforcement: The commercial cleverly reinforced Audi's brand identity by revealing that the four key rings formed Audi's current badge. This subtle yet powerful visual reinforced Audi's position as a premium brand and highlighted its heritage as part of Auto Union, which included Audi, DKW, Horch, and Wanderer. #Audi #digitalmarketing #marketinggenius https://lnkd.in/eiEntbfn

What’s in a name? 🤔 A lot, it seems, when said name is used informally to denote something that is the most luxurious or the highest quality of its kind. It is the “Rolls-Royce” of XYZ. 🏆 In the year when we were blessed with hits like "You're Still the One" by Shania Twain, "Deeper Underground" by Jamiroquai and "I Don't Want to Miss a Thing" by Aerosmith …. Not to mention celebrating the 20th year anniversary of the movie Grease ( 🎶 I got chills, 🎵 they're multiplying 🎶 …), an interesting thing happened, which highlighted the importance of knowing the true owner of a brand. You see, in 1998, the owners of Rolls-Royce Motors decided to put it up for sale, and two German automotive manufacturers – BMW and Volkswagen (VW), were fighting to buy the prestigious car company. While BMW was considered to be the favourite to win out as it already provided parts to Rolls-Royce Motors, VW made a higher offer (£90 million more than the rival bid from BMW) and won the support of the shareholders of the seller. The VW executives must have been patting themselves on the back for what they had managed to achieve, considering they were considered underdogs. However, there was just one major sticking point (ok, there were a lot of issues in the deal that needed to be resolved) – Rolls-Royce Motors did not own the rights to the Rolls-Royce name, logo, or brand! These were controlled by Rolls-Royce Plc, the aerospace and defence company. While “Viva Forever” by The Spice Girls was reigning in the UK charts, the news was dropped that BMW had reached an agreement with Rolls-Royce Plc to licence the Roll-Royce name and logo. BMW paid the less than half what VW outbid it by for Rolls-Royce Motors (£40 million) to be able to use the name and “RR” logo. To most people, the rights to use name and logo were the most valuable assets in relation to the car company that was put up for sale. Ok, there is probably a lot more to the story, but the take home is to make sure that the rights to a brand or name, or other valuable asset of a company are transferred with the purchase rather than assuming it to be the case. If not, you might be paying over the odds for what you are really getting. #intellectualpropertyrights #SMEs #businessgrowth

It Creates Trust Through Consistency Pause for just a moment and picture a Ferrari in your mind. Think it through. What color is it? Chances are, you pictured a red car. Silver, black, or white might also have been in the minds of a small portion of readers. There’s one color nobody familiar with the brand likely pictured—pink. Ferrari doesn’t allow it. “It just doesn’t fit into our whole ethos, to be honest,” the company CEO explained to news outlets a while back. “It’s a brand rule. No Pink. No Pokémon Ferraris!” While businesses don’t need to take branding to this level, it’s a clear example of the impact of consistent branding. Ferrari has stringent standards designed to protect the integrity of its brand. Consumers know what to expect. They know the prestige of owning a Ferrari isn’t going to diminish. It’s also one of the many reasons the brand can command higher prices. Your organization may not be dedicated to selling $300,000+ cars, but the concept translates to all types of businesses #socialmediaforbusiness #socialmediahelp #smallbusinesshelp #smallbusinesscoach #smallbusinessgrowth #entrepreneurcoach #entrepreneurtip #marketingtips #marketingtip #digitalmarketingtips #instagramgrowthhacks #instagramgrowthtips #instagramgrowthexpert #instagramtips #instagramtipsandtricks #instagramtipsforbusiness #instagramtipsdaily #contentcreationtips #contentcreators #contentmarketingstrategy #contentmarketingtips #marketing #marketingtips #marketingtricks #marketingtricksandtips #marketingconcept #marketingtheory #marketingpsychology #marketingstrategy #strategy #branding #brandingtips #brandingtricks #marketingfact #marketinglesson

To understand the brilliance of this ad... We've got to dust off the history books. It's 1912. Giovanni Bertone is living in Turin, Italy. Bertone is a craftsman in the truest sense. He designs and constructs horse-drawn carriages. His clientele is collectively enamored. He quickly gains a reputation for being a creative genius. Over the next decade, the automobile rolls onto the scene. Bertone pivots. He starts designing vehicles. Another decade passes. Bertone gets commissioned by Fiat. He designs several gorgeous models for Fiat: • Lancia Artena • Lancia Aprilia Cabriolet • 518 Ardita By the 1960s, Bertone is no longer famous in Italy. He's famous all around the world. Bertone is getting commissioned by everyone: • Ferrari • Lamborghini • Maserati In 1985, Volvo hired House of Bertone to design the Volvo 780. The ad they used to push the vehicle is as brilliant as the vehicle itself. If you've read this far, I don't have to explain the headline. You understand. Great headlines aren't just about grabbing attention. They're about creating realizations in the customer. Sometimes... This means writing headlines that won't appeal to everyone. However, those who knew Bertone in 1985, were sold. P.S. For great headlines 💸👉🏾 https://www.honeycopy.co/

COOL method of sketching on 3d