2023 has been a mixed year for the advertising industry, but there have been some seriously great campaigns that licensed characters and IP! From Zoolander to Mean Girls, find below our 2023 Top 10 campaigns featuring IP and fictional characters. #Licensing #Advertising
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Here we go! The big day for us ad/marketing types. And, I always attempt to avoid watching the actual spots in advance of the Big Game as I like to react to them,"in the wild." Really interested in seeing e.l.f.'s debut as a low-cost cosmetic brand; business must be great (thank you, TikTok) and how AB/InBev attempts to revive Bud Light. Let the games begin! #advertising #superbowl #media #marketing #video #tvadvertising #television #sportsmarketing
Super Bowl Commercials 2024: See Who Is in the Game
adweek.com
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The “Final Changes” Circus in Advertising: A Comedy of Infinite Revisions 🎪🔄 Step right up to the hilarious world of “final changes” in advertising! 🤡 It’s like a never-ending rollercoaster ride where “this is it” quickly becomes “one more tweak, please!” After rounds and rounds of revisions (and enough crores to fund a small nation), we hear the familiar tune: “This is the absolute last change, pinky promise!” 🤞 But lo and behold, the carousel keeps spinning! It’s comedy gold watching the evolution of feedback from “This is it!” to “Just a tiny tweak” to “Actually, let’s go back to the first version.” 🔄 It’s the circle of revisions, and it moves us all! It’s the greatest show on Earth where the grand finale is always delayed by just one more act! 🎭 Embracing the whimsy and wit of client feedback with a grin and a sprinkle of creativity! 🌟 #AdvertisingCircus #InfiniteRevisions #ClientFeedbackComedy #FinalChangesFollies #Advertisingagency #Advertising #Marketing #MNC #Advertisingculture
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When you buy commercial on TV you don't tell HBO - "You need to sell 10 t shirts with this ad". Companies (some of them do) need to realize we are content creators not sellers . Its great if you sell product for the company that sponsors you (i been lucky i always did well) but you are paying for exposure and visibility. We are modern billboards ;) #contentcreators #ModernMarkering #ExposureMatters
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What do Jennifer Anniston, Ben Affleck, Christopher Walken and Michael Cera all have in common? No, they're not just world famous actors. They all feature in our round up of the best Campaigns of the Month Superbowl special. Have a read below: https://lnkd.in/ecmZC_7P #advertising #campaigns #advertisingcampaigns #adcampaigns #ads #tvads #tvadverts #tvcommercials #superbowl #ubereats #dunkindonuts #bmw #nfl #cerave
February Campaigns of the Month - Super Bowl Special
https://holdens.agency
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Coming in hot and heavy to NTL with a new video to prove it! 🎥 You don’t want to miss this…. And just maybe our next promo might include you! 🐝 📺 📻 🎙️ Adam Warren The National Trial Lawyers #advertising #marketing #radio #tv #print #commercial #advertisment #attorney #brand #storytelling
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Coming in hot and heavy to NTL with a new video to prove it! 🎥 You don’t want to miss this…. And just maybe our next promo might include you! 🐝 📺 📻 🎙️ Adam Warren The National Trial Lawyers #advertising #marketing #radio #tv #print #commercial #advertisment #attorney #brand #storytelling
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Anyone can win The Telly awards, if you pay for it. It’s the same with local Emmy’s (different from Emmy’s you see on national tv). A lot of bad production companies and ad agencies use these to fool potential customers. They don’t mean anything quality wise. I’ve worked for big ad agencies and there wasn’t a Telly an ady or a local Emmy in sight. If you want quality palmspringspropagande.com #advertisingagency #palmsprings #coachellavalley #adagency #marketing #palmspringspropagande
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Kanye's Superbowl commercial is a perfect example of the power of social proof. Kanye (and his team) know that if Ye is on screen, we'll listen. They hooked us in by using a well-known celebrity to create a "cheap" ad that would surely stand out from the rest of the high-production commercials we're used to. At that point, it almost doesn't matter what he's selling. I mean, the entire pitch was "I got some shoes... That's it." 1️⃣ Great hook 2️⃣ Social proof Sometimes that's all you need. And a little humor never hurts 😉 #superbowl #marketing #kanyewest #advertising
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Solutionist • Award-Winning Creative • Writer/Strategist • AI Padawan • Former Executive Creative Director @ Wieden + Kennedy, TBWA\Chiat\Day, Dentsu, Cheil, SRG • Co-Founder @ MIR • TV/Film/Commercial Writer & Director
Everything is correct here. Except the high intelligence part.
Senior Writer, Gaming Today, specializing in sports betting industry news, finding trends and the people stories behind all those numbers
Ad Men on What Sportsbooks Get Wrong About TV Commercials (Or If They're Actually Genius) With high intelligence from Adam Wohl and Andrew Descovich of Zoomph #sportsbetting #marketing https://lnkd.in/e5xK-Z22
Sportsbook Commercial Backlash May be Worth It for Brands
gamingtoday.com
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#digitalmedia #advertising #television #disparity #entertainment Digital media to outgrow television this year: Report
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