Borro’s Post

Your luxury brand should clearly convey prestige, quality, and identity. If you're unsure of how to go about this, we've created a checklist of 7 steps to take your luxury brand to new heights. Learn More ➡️ https://buff.ly/3voDycJ

Day 8 of Unmarketing Luxury! Luxury Isn’t Just for Buyers — It’s for Admirers Too In luxury, recognition is everything. A brand’s allure grows when it’s known by many, even if owned by few. Think of CHANEL. Not everyone wears it, but nearly everyone recognizes it. That’s intentional. The brand’s value isn’t just in owning it, it’s in being seen owning it. #LuxuryMarketing #BrandRecognition #LuxuryStrategy

Luxury brands aren’t just about products - they’re about emotions, experiences, and exclusivity. Build your Luxury Brand | https://lnkd.in/dP-Pmb_s #LuxuryBrand #BrandBuilding #BrandDesign #BrandStrategy

The Power of Your Luxury Origin Story Every luxury brand starts somewhere. But here's what I've learned building luxury brands and writing The Luxpreneur: it's not where you start, it's how you craft your narrative. Elements of a Powerful Luxury Origin Story Include: The Spark - what ignited your vision The Challenge - what obstacles you overcame The Transformation - how you created value The Purpose - why it matters beyond profit The Legacy - what you're building for tomorrow Common Mistakes Many Make Include: Trying to fake heritage they do not yet have Copying established narratives of other luxury brands Focusing on products over purpose Missing the emotional connection Remember: Hermès didn't start by saying "we make expensive bags." They started by solving problems for horse riders. Your origin story isn't about your first product, it's about your first purpose. I look forward to welcoming our guests to the DIL Awards to see how today's luxury brands are writing their stories. What's your luxury origin story? #TheLuxpreneur #LuxuryBrands #DILAwards2025 #DiversityinLuxury

Luxury is finally on the awards docket at the likes of Cannes Lions and D&AD. I had the pleasure of speaking with the first Luxury & Lifestyle Cannes Lions jury president Charles Georges-Picot, CEO of Publicis Groupe’s luxury practice. He shared a bit about why Loewe bagged the Grand Prix ('Loewe is probably one of the luxury brands now that is performing the best, in an environment that is more challenging than it was even last year. So it was a way to celebrate that great way of thinking and celebrate amazing results'), and how important it is for luxury brands to think long-term, rather than hopping on trends – ‘Culture is a different thing. It’s deeper and so it’s harder. But because it’s deeper, it lasts longer. And luxury brands, their aim is to last a long time, to connect with people deeply and to last a long time.’ Read the full interview here: https://lnkd.in/exrT767R

Dupe culture is more popular than ever, but what does this mean for the future of luxury branding? In our latest Insights article, we explore the rise of dupe culture, its causes and its impact on luxury brands. We also provide case examples to show how luxury brands can leverage the dupe phenomenon to their advantage. Read the full scoop here: https://lnkd.in/ejHyNycg #DutchDesignAgency #Dupes #LuxuryBranding #BeautyDupes #FragranceDupes #MakeupDupes #PerfumeDupes #LuxuryMarketing

TikTok will gone, new celebrities will come on stage, but the objective of #luxurybrands is to be deeply cultured and to build something that will be here in 100 and more years. It was very interesting to know the criteria for judging the luxury marketing campaigns from the lead of the #CannesLions' first ever Luxury & Lifestyle jury. The problem of being a bit superficial is not just about the luxury market. It takes place in the marketing and branding routine of many brands. We often prefer the speed real - time reactions over time-demanding thinking and discovering, picking-up trends instead of crafting new thoughtful things. In the rush of attracting Gen Z it seems that some brands are loosing their purpose and more focusing on doing cool films or launching new TikTok trend. #Publicisluxe #Contagious

Interesting article, summarizing the current challenges faced by major luxury houses in China and beyond.

Affordable luxury is an oxymoron. If you're positioning your brand this way, you're not truly a luxury brand.