The Boston Beer Company’s Post

✅ Here's a perfect example of how diversity at the top of a company can create a competitive edge ✅ The Black-owned Brewery, Brockton Beer Company is part of the minuscule 2% of breweries that are Black-owned in Massachusetts. Although one of the co-founders confided that "it's a challenge for people of color to break into this industry", they've managed to carve out a niche for themselves that's unlike the other 98% of their competitors. They infuse their beers with "flavors that nod to their cultural heritage, such as mango and calamansi." And it's not just about the flavours either, their mission to diversify and demystify the industry "serves as an invitation to the Black and Brown community to explore the craft beer culture...[which] is still nascent among its predominantly Black and Brown population" Read more about them at these links: https://lnkd.in/gqePmFi7 https://lnkd.in/gT2kjieJ #JEDI #EDI #InclusiveMarketing #InclusiveBrand #InclusionMatters #InclusiveCommunications #InclusiveBusiness #BlackHistoryMonth

New Trail's story is a testament to the power of a strong brand, smart strategies, and effective distribution. It’s so rewarding to see the growth and success they’ve achieved, especially knowing the role our team played in helping establish their success in Western PA. Their commitment to quality and consistency, paired with strategic expansion, has propelled them to become one of Pennsylvania’s leading breweries and one of the fastest-growing breweries in the country. These strategies aren’t just limited to New Trail—they’ve been the foundation for success with other brands I’ve worked with as well. By applying similar approaches, I’ve seen firsthand how brands can transform their market position and drive significant growth. If you’re looking to replicate this kind of success, here are some actionable steps you can take: 1. Effective Use of Packaging Formats: New Trail’s intentional choice of popular packaging formats, like 19.2 oz. cans and 12-packs, has played a significant role in their growth. While many craft breweries shy away from these formats, New Trail has embraced them to resonate with a broader consumer audience. To start implementing this, evaluate your current packaging options—are there formats that could better align with consumer preferences and capture more market share? Differentiating your brand through smart packaging decisions can drive sustainable and scalable sales. 2. Building Strong Partnerships: The foundation of New Trail’s success lies in its relationships with distributors. They’ve mastered the art of collaboration, ensuring that their distributors are allies in the brand’s growth. They've provided clear and effective plans that serve as blueprints for distributors to execute successfully. They also offer engaging support strategies that ensure distributors have the tools needed to drive the brand’s success. For your brand, start by asking if your distributor relationships are truly collaborative—are you equipping them with the right tools and strategies to succeed? 3. Strategic Market Expansion: New Trail’s calculated approach to expanding into neighboring states like Maryland and New Jersey has allowed them to grow their footprint without overextending. By focusing on key markets where they can build strong relationships and ensure proper execution, they’ve tapped into new opportunities while maintaining their brand’s integrity and success. Think about your expansion plans—are you entering new markets with a clear strategy and support in place? A focused approach can help you grow without spreading your resources too thin. New Trail Brewing’s journey is proof that with the right strategies, growth in today's market is achievable. Don’t miss out on the opportunity to elevate your brand—let’s connect and start building your success today. If you’re interested in discussing how to implement these strategies for your own brand, reach out. Let’s work together to drive similar success for your business.

New Trail Brewing’s journey is a powerful example of what can be achieved with strong branding, smart strategies, and effective distribution. It’s incredibly rewarding to see the growth and success they’ve accomplished, especially knowing the role that our founder, Shane Lohman, played in helping establish their presence in Western Pennsylvania. Their commitment to quality and consistency, combined with strategic market expansion, has made them one of Pennsylvania’s leading breweries and one of the fastest growing in the country. For other brands aiming to replicate this level of success, it’s crucial to implement the right brand strategies—everything from market analysis to building robust relationships with distributors. The craft beer market is competitive, but with the right approach, achieving significant growth is absolutely possible. New Trail Brewing’s success story is a testament to that. If you're ready to elevate your brand and navigate the competitive craft beer market, let's talk. Our expertise can help you build the strategies needed for sustained growth and success.

Craft Beer Brewing: Sip Your Way to a Side Gig Are you a beer enthusiast who has always dreamt of turning your passion into a profitable venture? Craft beer brewing might just be the side gig for you. With the growing popularity of craft beers, there has never been a better time to explore the world of home brewing and potentially turn it into a small business. Learn about the benefits of craft beer brewing as a side gig, how to get started, and tips for building your brand. Discover legal considerations and start your exciting and rewarding journey into the world of craft beer brewing. Have Annie read you this article https://lnkd.in/ehP9T8zh

Are you passionate about craft beer and dreaming of opening your own brewery? Look no further than “Starting a Craft Brewery: A Comprehensive Guide to Taps and Profits” by Douw Steyn. This essential eBook is your ultimate roadmap to navigating the exciting world of craft brewing in South Africa. #craftbrewery #homebrewery #startabusiness #southafrica

What is Innovation Alley? I am asked this a lot, and to be honest, sometimes it is frustrating to try and answer. I've learned when you set out to build something new that doesn't necessarily fit well within predefined boundaries or boxes, there can be a lot lost in translation. But that is exactly what innovation in practice sometimes feels like... attempting to address a challenge, create value, all while allowing creativity, diverse perspectives, and no small amount of ambiguity to exist along the way. Blue and Gold Brewing is a very cool beer/coffee business and novel student experience but it is also higher education innovation and Innovation Alley in action. It is multidisciplinary, applied, engaging multiple colleges and external partners, providing an education that builds upon but goes beyond the traditional academic enterprise. Imagine what we can do if we continue to provide all of our students learning environments characterized by applied problem solving, discovery-driven learning, and experimentation, but where true value creation still really matters. Where we allow students to begin to move from student to practitioner all while still in college. This vision, this program and others we are building, is Innovation Alley. Congratulations Lisa Gandolfi, Owen Krappman, Sarah Richardson, D'Angelo Alvarado and Stella Quinlan, I can't wait to see this go live on National Marquette Day. A special thanks to Kasie Von Haden-Van Sistine who hides in the background but is more than central to the success of all things Blue and Gold Brewing.

I had no idea Anchor Brewing Company passed away! It was 127 years old... If you were in a position to take the reigns, what would you have done to turn things around? Here are the possible factors that contributed to it's demise: 1. Declining Sales (Anchor Steam's revenue had been declining steadily for several years, by two-thirds since 2016. This was partly due to changing consumer preferences—the rise of non-alc beverages and craft beer drinkers increasingly opting for newer, more experimental styles. In addition, the high cost of operating in San Francisco further squeezed their margins.) 2. Impact of the Pandemic (The COVID-19 pandemic significantly impacted the restaurant and bar industry, which were major channels for Anchor Steam's sales. Lockdowns and reduced capacity restrictions severely cut into their revenue streams.) 3. Inflation and Economic Pressures (Rising costs of ingredients, transportation, and labor further exacerbated Anchor Steam's financial woes. The overall economic downturn of 2023 likely compounded these pressures, making it harder for the company to recover.) 4. Highly Competitive Market (The craft beer market is intensely competitive, with countless breweries vying for consumer attention and shelf space.) ___________________________ I learned about Anchor Brewing's demise via one of my new favorite websites: Sean Jacobsohn's "Failure Museum"

Ballantine was founded in 1840 in Newark, New Jersey, by Peter Ballantine who emigrated from Scotland. Ballantine rented an old brewing site which had dated back to 1805. It was originally incorporated as the Patterson & Ballantine Brewing Company. Around 1850, Ballantine bought out his partner and purchased land near the Passaic River to brew his Scottish ale. His three sons joined the business and in 1857 the company was renamed, accordingly, as P. Ballantine and Sons. By 1879, it had become sixth-largest brewery in the U.S., twice as large as Anheuser-Busch. In the mid-1960s the company went into decline. It was losing market share to lighter lagers with less alcohol content. (Hmmm … sounds modern day familiar 🤔) Despite advertising efforts to revive the company, the owners agreed to sell the brand, the company, and all their assets … to the Falstaff Brewing Corporation. The name would be used for the next 115 years, until the company closed its brewery in 1972. And that’s part of the history of beer in America. “The best beers are the one we drink with fiends.” — Stephen Carter King Source: Beer History in America #BeerHistory in #America #NewJersey #Ballantine #ScottishAle #Falstaff #Beer #CraftBeer #NonAlcoholicBeer #Cider #Microbreweries #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness Slàinte☘️! ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy and ‘The Beerconomist’ & CEO of Beerconomy • Market Analyst • Speaker • Futurist & Author • with beer market trends, insights, data and forecasts Publisher: The Beerconomist

As the craft beer movement continues to evolve, enthusiasts and brewers alike find themselves at the dawn of a 'second wave' that promises to redefine the industry. Building upon the foundation laid by the pioneers of craft brewing, this new phase brings with it a renewed focus on innovation, diversity, and sustainability. Craft breweries are increasingly pushing the boundaries of traditional brewing methods, experimenting with unique ingredients, and embracing a global perspective to create beers that captivate the discerning palate. The Grocer takes a closer look at what the future holds for Craft Beer. https://bit.ly/3Gpuiqw

Forbes Best Beer Books Of The Year has awarded First Place to 'Ted Mack and America's First Black-Owned Brewery: The Rise and Fall of Peoples Beer' by Clint Lanier. "Beer has existed as long as society has. Often, the history of people can be linked to the history of beer. Written by Clint Lanier, assistant professor of English at New Mexico State University, this NAGBW-winning book tells the story of Ted Mack, who was born a sharecropper, but would eventually purchase the Peoples Brewing Company of Oshkosh, WI. Extensively researched and beautifully written, this book is as much about overcoming hardship and entrepreneurism as it is about beer." @forbes Available for purchase on Amazon. Crack a beer and read a book🍻