Boston Brand Research & Media’s Post

Kellogg’s and Leo Burnett on why they ‘backed the bird’ in latest rebrand Campaign speaks to Jenn Carkner, vice-president Kellogg’s Cereal, Mark Elwood, chief creative officer at Leo Burnett UK, and Framestore’s Mike McGee and Jonni Isaacs about the making of Kellogg’s fresh brand identity, starring Cornelius the Cockerel. https://lnkd.in/etWv-Dpr

McDonald's Logo Evolution: Timeless Innovation and Iconic Branding 🍔 Since its inception in 1940, McDonald's has grown from a local burger joint in San Bernardino, California, into a global powerhouse of fast food. 🍔 Central to its identity and recognition worldwide is its iconic logo.🌍 Over the decades, this symbol has evolved alongside the company's growth, reflecting changing design trends, cultural shifts, and strategic #branding decisions. From humble beginnings to becoming one of the most recognizable brands on the planet, the McDonald's logo tells a story of #innovation, adaptability, and the enduring appeal of its golden arches. 🌟 This evolution not only mirrors the evolution of the company itself but also serves as a testament to the power of effective visual branding in capturing the hearts and minds of #consumers across generations. #ClimateAction #BlackLivesMatter #GlobalHealth #EducationForAll #GenderEquality #Sustainability

Case Study of the Week 👜 From brief to output and the results, the case study section on our platform will provide you with the strategic thinking behind successful campaigns and give you a thorough but digestible picture of the campaign. This week, we are spotlighting MullenLowe UK's case study: 'The Bouillon Bag by Knorr' View the full case study: https://lnkd.in/eePeF6w5

McDonald's Logo Evolution: Timeless Innovation and Iconic Branding 🍔 Since its inception in 1940, McDonald's has grown from a local #burger joint in San Bernardino, California, into a global powerhouse of fast food. 🍔 Central to its identity and recognition worldwide is its iconic logo. 🌍 Over the decades, this symbol has evolved alongside the company's growth, reflecting changing design trends, cultural shifts, and strategic #branding decisions. From humble beginnings to becoming one of the most recognizable brands on the planet, the McDonald's logo tells a story of innovation, #adaptability, and the enduring appeal of its golden arches. 🌟 This evolution not only mirrors the evolution of the company itself but also serves as a testament to the power of effective visual branding in capturing the hearts and minds of consumers across generations. #ClimateAction #BlackLivesMatter #GlobalHealth #EducationForAll #GenderEquality #Sustainability

McDonald's journey began in 1940 as a simple burger joint in California. It has since transformed into a global fast-food giant, and its iconic logo has played a central role in this remarkable rise. This symbol isn't static. Over the decades, it has cleverly adapted alongside the company's growth. It reflects not just changing design trends, but also the cultural shifts and strategic branding decisions that shaped McDonald's success. The McDonald's logo is more than just an image; it's a story. It tells a tale of innovation, adaptability, and the enduring appeal of the Golden Arches. This simple design has captured the hearts and minds of consumers across generations, serving as a testament to the power of effective visual branding. From its humble beginnings to its current global recognition, the McDonald's logo exemplifies the importance of evolving a brand identity while maintaining a core element that resonates with consumers. #ClimateAction #marketing #viziblemedia #marketingtricks #branding #Sustainability

A new series where I explain in no BS terms what all this marketing jargon actually means. 👉 Today is Brand Architecture: The system that organizes a company’s portfolio of brands, sub-brands, and products so they make sense to consumers. 3 Examples: House of Brands: Brand Names are independently known from Parent Unilever (Dove, Hellmann's, Ben & Jerry's) Branded House: Parent is prominent over Brand Name. FedEx (FedEx Express, FedEx Ground, FedEx Office) Endorsed Brand: Brand Name is prominent over Parent Kellogg's (Kellogg's Fruit Loops, Kellogg's Pop Tarts) Which should I do next? #brandmarketing #jargon #marketingtips

The power of marketing 💡

In the 1940s, De Beers Group ran a marketing campaign that continues to secretly shape America's culture. And now, other companies such as Kellogg Company, Johnson & Johnson, Macy's, and Lysol Pro Solutions are doing the same — here's how 👇 #marketing #business #strategy #hubspot

Historical data is eminient to your research butnot always about the numbers. What’s more important is the intent of who is being affected or how long it will be effective. The Root of information: inform and formation!

Burger King's Bold Move: A Challenge to McDonald's? In the latest skirmish of the fast-food brand wars, Burger King has made a provocative statement. By incorporating elements of McDonald's iconic branding into their own packaging and slogans. What will McDonald's do in response? Stay tuned to know more #brandwars #mcdonalds #burgerking #marketing #advertising