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#hiring *Director of Marketing (Brand Manager)*, Boston, *United States*, all #jobs #jobseekers #careers #Bostonjobs #Massachusettsjobs #SalesMarketing *Apply*: https://lnkd.in/gtaRe72X Randstad is actively assisting a long time client with its search for a Director of Marketing (Brand Manager) - Hybrid in Greater Boston MA area. Our client is a well-established and profitable organization with a strong track record of employee development and retention. They are offering competitive compensation, and looking to hire quickly. 6 month contract to start (possibility of extension, or rolling permanent) Compensation = $90-140/hr ($180,000 - $280,000) Client Job Description: In this role, you will be responsible for developing and implementing plans that build long-term brand health and drive sustainable share growth. This requires curating a deep understanding of consumers, translating that into bold strategies and plans that will break through in a highly competitive category, and working across teams to execute with excellence. To be successful, you must have a clear passion for the consumer, strong marketing fundamentals, a demonstrated ability to champion and drive ideas, and a desire to drive impact and action. This position reports into the Senior Director, Coffee Owned Power Brands. Responsibilities: Help drive development of the brands strategy, including establishing its vision and growth objectives / plans by leveraging consumer insights, category and consumer trends, and deep understanding of our competition and customer needs Champion the brands product news (innovation / renovation) strategy and agenda, partnering with Insights, Innovation, and Commercial teams to develop and execute an ongoing pipeline of growth opportunities that deliver our business goals Support development, alignment and implementation of the brands integrated communications strategy from briefing to creative/media plan alignment to measurement to optimization in close partnership with Cultural Integrations / Media functions; includes engaging the expertise of A-list agencies and media partners. Analyze and assess innovation and marketing performance leveraging various inputs (including Marketing Mix analysis) and evolve approach based on results Informally coach and support a junior team members (not a direct report) Qualifications: A general manager mindset through which you exhibit data based decision making and the ability to execute Expertise in developing and implementing brand and marketing strategies based on consumer insights, deep analysis of market data, and category trends; experience across various facets of marketing (equity, communications, new product development, Commercial execution, etc.) preferred. Proven thought leadership demonstrating an ability to align, champion and drive ideas in a fast-paced environment Demonstrated drive for impact, including a focus on d

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