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88% of Danish women struggle to find clothes that fit... A recent article from Videnskab.dk titled "Does the clothing fit? Definitely not, if you have a large bust or are tall" reveals that standard clothing sizes only accommodate 12% of Danish women. Most clothing produced in Denmark is based on standard measurements for 'the average woman,' who supposedly has an hourglass figure, a small waist, a B-cup, and is about 168 cm tall. But this is far from the reality for the majority of Danish women. According to Mette Terkildsen, a lecturer and researcher in design and sustainability at VIA University College in Herning, these standard measurements are actually based on women in the USA, not Denmark. Her research, which involved measuring around 400 Danish women, found that 88% did not fit into these standard sizes. This gap in the market drives us at REIGN OF GAIA 💫 At REIGN OF GAIA, we celebrate all shapes and sizes, and we want you to feel confident in something that truly fits you and your body. We are on a mission to provide women with clothing that embodies comfort, tailored design, and the energy of empowered femininity. Our sizing approach combines EU sizes with cup sizes, resulting in 27 unique size options. This ensures every woman can find a shirt that fits her body perfectly. Our commitment is to deliver the perfect fit, and our unique sizing system provides a tailored fit without the need for custom tailoring 🤩 #WomenEmpowerment #ReignOfGaia #PerfectFit #FashionForAll

How do you feel about swimwear options that offer both style and modesty? Have you ever struggled to find the perfect swimwear that aligns with your personal preferences? 🌊👙 The search for stylish yet modest swimwear doesn’t have to be a challenge. This article highlights five top options for women that combine comfort, fashion, and modesty, offering a variety of choices for different tastes and body types. Written by Alanna Murray, Founder and Swimsuit Designer #ModestSwimwear #WomenFashion #BodyPositivity #SwimwearStyles #BrainzMagazine #FashionChoices #ModestyInFashion

Plus Size Styling for Women: Personal styling difficulties and obstacles:

Inclusivity is not just a trend but a new standard✨ Major fashion weeks across New York and Paris are finally showcasing a broader range of body types, and top designers are starting to embrace this evolution. We’ve got trailblazers like Ashley Graham, Paloma Elsesser, Precious Lee, and Jill Kortleve, who have become household names and symbols of body inclusivity. British Vogue even dubbed these women “the new supers,” solidifying their place as leaders in the fashion world. Yumi Nu, making history on the cover of Sports Illustrated’s swimsuit issue, further proves that change is happening. One of the most profound shifts happening right now is the realisation that bodies are not trends. They’re not something that goes in and out of style, depending on the season. Our bodies are fundamental to who we are. For far too long, fashion dictated what was acceptable, pushing unattainable ideals that left so many of us feeling excluded, like we didn’t belong. But now, when events like Fashion Week feature a range of body types, it sends a clear message: beauty isn’t limited to a single size. Join the ongoing conversation here: https://lnkd.in/ehjMUUZE #inclusivity #plussize #plussizewomen #newyork #paris #fashionweek #women

What to Wear in Winter for Women Over 50: 31 Best Winter Outfit for Women over 50 - 60 #womenover50 #winteroutfit #winterdress #winterwomen #womenoutfit

Brands should not define their audience by identity. When you tether your brand to a particular identity you are automatically excluding certain groups of people. If you sell tampons, you should also market to men because shouldn't they care about women? Or bathing suits as Dr. Anastasia Kārkliņa Gabriel points out. Moana Bikini is not for any particular body. It's a brand for anyone who values respect of all people and empowerment. Even if you don't wear their suits, you could buy them for someone you love to make them feel great about themselves. But more than inclusivity is at stake when you use identity to define your audience. It's bad for business. This love affair bordering on obsession that marketing has had with market segments and personas for over 100 years is WILD to me because why would you want to limit the market for your offering like that? This is not to say that you should market to all people. No, what I'm saying is you should build a brand based on a core belief—the reason you exist beyond making money—and market THAT. Your signal will attract the buyers for whom that belief resonates.

Why is it more acceptable for men to repeat outfits than women? 🤷 Men's minimalism is often praised. Their repeated ensemble signals stability and confidence. While a woman's similar choice often sparks sartorial criticism by the generical public and the fashion police, pressuring them to show up in new looks at every outing. Do these double standards support sustainability in one wardrobe while also unfairly judging another for the same reason? 😶 Adding to the mounting textile waste in and out of our closets. It's time to rethink our fashion expectations and encourage a more inclusive and eco-friendly approach to dressing and styling. Celebrities, fashion influencers and models can pave the way to inspire their followers. And shouldn’t self-expression, and simplicity be celebrated equally for all? In this episode of #SustainableTeaWithShreya 🎙 , founder of The Fashion Pulpit, Raye Padit, co-founder of Style Theory Raena Lim, and 🌏 Shreya Ghodawat Ⓥ discuss the psychology of consumerism, sustainability in fashion, why it’s okay for men to have capsule wardrobes but not women, and the unflattering consequence of this scrutiny and other societal expectations on our psyche and the environment. 🍀 The full episode is out on YouTube.  Watch now 🔗  https://lnkd.in/daFyMj6w Singapore Fashion Council A-List Club Pte Connected Threads Asia #Fashion #SustainableFashion #TheFashionPulpit #StyleTheory #FashionInfluencers #Shopping #SocialMedia #SlowFashion #CapsuleWardrobe #SecondHandClothing #RentingClothes #Wardrobe #Singapore #SoutheastAsia #FashionIndustry #SustainableChoices #Thrifting #ecofashion #SustainableBusiness #FashFashion #GreenFashion #RepeatingOutfits #Styling

What to Wear on a First Date Outfit: 31 Trendy Date Outfit for Women in Winter

As we gear towards the Paris Olympics 2024, some look forward to seeing new athletes competing at their best or possibly new records to be broken by old athletes. Meanwhile, others discuss what female athletes should and shouldn't be wearing. Is this Paris Fashion Week or is it the Olympics? We dive into the struggles women constantly face with professional dress codes in our new article Have a look! https://bit.ly/3SdgZQj

Summer is the perfect time to embrace fun, flirty styles like one-shoulder tops and strapless dresses. However, for many women, especially plus-size women who require extra support, finding ways to wear these styles comfortably can be a challenge. We've got you covered with these essential tips and tricks. #plussizefashion #fashionindustry