BOTL | B Corp™’s Post

Last week, I did something I never thought I could. (And passed a huge milestone in my entrepreneurial journey). I worked my first-ever stand at the B2B expo in Bracknell with the amazing team at Kaizenjoy. As an introvert, this was a big leap. Approaching strangers and starting conversations isn’t exactly my forte. But it is also a skill I really want to improve. Here’s the reality: ➡ You worry you’ll forget the facts. ➡ You feel awkward and stumble over your words. ➡ The idea of pitching strangers feels overwhelming. But stepping out of my comfort zone and forcing myself into a new situation made me feel much more prepared for my next steps. Here are the tips that worked for me on the stand: ➡ Ask about them Everyone loves to talk about their business. It’s the easiest way to open a conversation and make it relevant to them. ➡ Stay approachable Someone browsing the stand? Don’t feel bad about abandoning chats with your colleagues to speak to others (they will understand). ➡ Incorporate fun Games, badges, or props aren’t just icebreakers. They can actually help explain your work in a way people remember. ➡ Listen, don’t pitch The moment you show curiosity, the conversation naturally flows. The support I had from the Kaizenjoy team reminded me why community matters so much in business... I’m incredibly grateful to have had such talented people show me the ropes. Darryl Sherborne & Kat Hounsell 🙏 After all, the things that scare you most often lead to the most growth. Maybe next time being an attendee will feel like a breeze too! Have you ever worked a stand at a B2B expo? Let’s hear your story 👇 P.S. Reposting this photo of the stand from Darryl Sherborne at Kaizenjoy!

Trying to help FinCEN get the message out about the Corporate Transparency Act 12/31/24 deadline!!!

Here’s our latest event tip—you know whether you’re planning a conference, gala, or a trade show—but what does your event need to achieve? Consider things like your theme and what you want your attendees to gain from attending your event. Figuring this out early will make planning easier. After all, without the right context for your event, you can’t pick out much else. #corporateevents #eventplanner #b2b #b2bevents #eventplanningtips #corporateeventplanning #eventplannercanada

If you’re not geofencing trade shows and conferences with your company’s messaging, you’re missing out on valuable opportunities to nurture! Check out this example of Cheap Trick’s Rock’N Vodka used Mediatwist’s Geofencing and it worked better than a human sales team in market. #geofencing #socialmedia #b2b #digitalmessaging #mediatwist

Our Daily Visits at VinzenzMurr Will Continue in 2025! For the past year, our daily visits at VinzenzMurr have been an invaluable experience — not just for understanding operations up close but also for gaining deep insights into B2B relationships. I’m thrilled to share that we will continue these visits in 2025! What have I learned from these visits? ✅ Consistency builds trust – In B2B, just like in retail, showing up daily and engaging authentically fosters strong partnerships. ✅ Customer proximity is key – Understanding real needs at the ground level leads to better decision-making and stronger business relationships. ✅ Operational excellence matters – Observing a company that has perfected its processes over decades offers valuable lessons for any industry. A huge thank you to Vinzenzmurr for the continued opportunity to learn from a brand with such deep-rooted traditions. Looking forward to another year of insights and collaboration! #B2B #BusinessInsights #VinzenzMurr #CustomerEngagement #Partnerships

Exciting News: Our Daily Visits at VinzenzMurr Will Continue in 2025! For the past year, our daily visits at VinzenzMurr have been an invaluable experience - not just for understanding operations up close but also for gaining deep insights into B2B relationships. I’m thrilled to share that we will continue these visits in 2025! What have I learned from these visits? ✅ Consistency builds trust - In B2B, just like in retail, showing up daily and engaging authentically fosters strong partnerships. ✅ Customer proximity is key - Understanding real needs at the ground level leads to better decision-making and stronger business relationships. ✅ Operational excellence matters - Observing a company that has perfected its processes over decades offers valuable lessons for any industry. A huge thank you to Vinzenzmurr for the continued opportunity to learn from a brand with such deep-rooted traditions. Looking forward to another year of insights and collaboration! #B2B #BusinessInsights #VinzenzMurr #CustomerEngagement #Partnerships

This is going to be huge in 2025. An eCommerce expo that gives B2B eCommerce technology, agencies and consultants a place to demonstrate their B2B abilities. A B2B eCommerce event that tackles 𝑟𝑒𝑎𝑙 challenges, speaks 𝑟𝑒𝑎𝑙 B2B language, and delivers 𝑟𝑒𝑎𝑙 value to B2B eCommerce Wholesalers, Manufacturers, and Distributors. Who's in? #b2becommerce #irxb2b2025

Day one of the B2B Marketing Expo complete 🙌! Behind the bright colours and branded Skout LED keyrings, the team has worked hard to make this happen. Artwork, PPT slides, ordering merch, drafting blogs, social media posts, booking travel and accommodation, prep for our speaking slot (day two), carrying heavy boxes back and forth,... the list goes on. For me, this stand truly represents our brand. Not how it looks or what it says, but the collective effort that's made it possible. Someone asked me today, what makes your business special? I think this is a pretty good response 🩷. ##b2bmarketingexpo #b2bpr ##b2bmarketing

Finding the right mix of education and entertainment is crucial in today’s B2B exhibitions. Here are tips on how you can get attendees to view your event as a win on both professional and personal levels. https://lnkd.in/dqefruFs