Lee F.’s Post

COOKIE CUTTERS …are for Cookies… …Not Your Marketing. Sure, you can use an app on your phone to make pretty pictures… …if you don’t mind looking like everybody else. …if you don’t mind having your content downrated by platforms who don’t like the app you used. You, at best, have seconds to get someone to stop scrolling and look at what you have to say. Make the most of those seconds. Partner with Boundless Media USA For a complimentary, personalized assessment (no cookie cutters here), contact our Chief Innovation Officer, Amanda Kent: AmandaK@BoundlessMediaUSA.com https://lnkd.in/gd2c29CK P.S. “If I only had two dollars left I would spend one dollar on PR.” ~Bill Gates~ #ReputationManagement #BoundlessMediaUSA #BookDevelopment #StrategicPlanning #TraditionalMedia #DigitalMarketing  #TVDevelopment #GrowYourBrand #PublicRelations #CrisisControl #SocialMedia #Consulting #Marketing #Wikipedia #Service #Sales

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Mobile marketing is a must-have, but let's be honest...it's a minefield. You could end up: → Wasting budget on ads that never get seen → Annoying people with irrelevant pop-ups → Building an app nobody wants to download Or you could tap into: → Reaching someone at the exact moment they seek a solution → Delivering value directly to their pocket → Becoming part of their daily routine The difference? Treating mobile as its own beast. Forget just shrinking your desktop strategy down. To win at mobile, you NEED: → Speed: Your site better load FAST or they're gone → Thumb-first Design: Can they do everything with one hand? → "Snackable" Content: Short, impactful, easy to digest → Location, Location: Can you personalize based on where they are? → Constant Testing: What works today might not tomorrow. Mobile done right builds BRAND LOYALTY It's not just about the click, it's the ongoing relationship... Mobile creates intimacy most marketing can't touch... Most of all, it shows you understand how your customers LIVE. Which of these strategies is HARDEST for you? Let us know in the comments! #mobilemarketing #marketing #leadgeneration #strategy #instantlyrelevant

MFA. Do you know what that means? We see that acronym used from time to time. Sometimes it means Multi-factor Authentication. More recently it has come to mean Made for Advertising. Multiple use of the same acronym can cause confusion at times. Context around the use of that acronym is very important to understand it's meaning. Obviously, we can continue to use the acronym for both purposes. However, I'd like to suggest that within the Advertising Community that consideration be given to modify the use of the MFA acronym to help reduce that confusion. In my initial suggestion here, lets consider changing the acronym to cMFA. The lower case meaning classification. And, if there is also interest in providing a category identifier (i.e. Website, App, etc), that identifier could be added at the end of that acronym. For example -cMFAw would mean classification Made for Advertising Website. Or - cMFAa could mean classification Made for Advertising App. Now the acronym has some useful elements to it, and will be unique to the advertising community.

I’m happy to share that I’ve obtained a new certification: Google Ads - Measurement Certification. Google recognizes my ability to: Translate my marketing objectives into measurable actions Set up tracking to effectively measure sales, app downloads/installs, and/or leads Understand how to analyze and action on insights from your conversion tracking data Choose the right attribution model for your business goals

Advertising presented to you on this service can be based on limited #data, such as the #website or #app you are using, your non-precise location, your #device type or which #content you are interacting with. Information about your activity on this service can be stored and combined with other information about you or similar users. Your profile can be used to present advertising that appears more relevant based on your possible interests by this and other entities. Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps, possible interests and personal aspects. Your profile can be used to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests

Download our free Mobile Marketing Strategy Guide (PDF)! https://hubs.ly/Q029D0NP0 This white paper explains how to utilize a number of key mobile techniques, including: - Mobile Websites - Apps - Text Message Campaigns - Mobile Advertising - Mobile Coupons - And More!

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are interacting with. Information about your activity on this service can be stored and combined with other information about you or similar users. Your profile can be used to present advertising that appears more relevant based on your possible interests by this and other entities. Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps, possible interests and personal aspects. Your profile can be used to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests https://lnkd.in/gFgY8WqG

Download our free Mobile Marketing Strategy Guide (PDF)! https://bit.ly/3SsAWlp This white paper explains how to utilize a number of key mobile techniques, including: - Mobile Websites - Apps - Text Message Campaigns - Mobile Advertising - Mobile Coupons - And More!