Packaging, not surprisingly, was a critical component of our go-to-market strategy. We spent months developing the design and sought to create something that looked hand drawn, delightfully "campy", and colorful. When we went to produce the bags, we went a fully custom route, prioritizing getting the size, thickness, and performance with hot water temperatures just right so that adventurers can take our meals to far out places without dreading the weight, waste, or performance of the packaging. We are thrilled with how they turned out and we learned that oftentimes, great, intentional design takes time. It was worth the wait. ✨ #cpg #freezedriedfood #smallbusiness
Y’all nailed it! They’re beautiful! Can’t wait to bring some on an adventure soon!
Two incredibly talented people! Wishing y’all huge success!
They look killer! Congrats 🎊
Congrats! So proud of you!
These look awesome!
So cool Sarah Bowlin - delicious idea and execution!
VP of Development Operations at Upbring
7moWell done! I know this will be a huge success because of the hard work and love you two have put into it.