The tale of the Non-Sell Sell. 🕯📜 Do you know what everybody wants?
What they can't have.
Many also want what everybody else wants.
If the product to be sold genuinely is attractive, desirable, something that many may want..
..the non-sell sell could be the right strategy.
For instance, a genuinely HOT new development residential property. 🏢
People want to get it - to buy! That's when you take it back. Make it difficult to get.
Exclusive, list-only events for certain brokers.
Like one of those nightclubs that's difficult to get in to.
You're not hard to reach, you're just "not open for sales yet".
No brochures, just the site, the construction works, and the sales gallery.
It's risky, but when done right, so effective for sales.
When the time comes, when everybody wants what they can't have, that's when you open up for sales in the shadow. Suddenly, it's a race for the best units in the building.
This is how a Property Advisor, and their team, can sell out your new development residential property. 💜
#PropertyAdvisor #Property #NewDevelopment #NewHomes #London