Swiping right on all your prospects? And if they don’t match… forgetting them forever? Not a great way to do business development. But it’s what a lot of people do. Send a sequence of emails… And anybody who doesn’t respond? Throw them in the trash and move on to the next. But business isn’t dating. If you built a good lead list… You should talk to everyone on it. Or at least try. Get creative with how you get in touch. >>> Offer lead magnets >>> Free audits >>> Follow up on other channels >>> Schedule touch points months down the road
Approaching sales from more of a networking/conversational standpoint is incredible. People know when you are trying to sell without trying to connect..
Starting a relationship, not just chasing a transaction. Good stuff
Director of Ops @ Outboundleads.com | Helping B2B Businesses Scale with Proven Operational Systems & GTM Strategies
4moYou’ve got to build rapport with people. Especially if it’s higher ticket. Someone who’s going to pay you thousands of dollars a month, isn’t just going to jump into bed with you because you reached out to them. You’ve gotta show prospects you have: 1. Value to bring to the table 2. Their genuine best interest in mind And this doesn’t just come from one cold email or call 😂