Boys + Girls’ Post

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Our "Pay Attention to Your Pee" campaign for The Marie Keating Foundation aims to reframe urination changes as important health signals. By highlighting the symptoms we can help cut the embarrassment and encourage early detection and action. The campaign OOH employs creative typography that takes on the characteristics of the symptoms of prostate cancers -  delivering the message in a visually striking way. Designed to fuel men with the individual symptoms and information they need to have discussions and spread awareness. Pay attention to your pee. It could save your life.

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Sarah Chadwick

Freelance Producer | Creative Project Manager | Vice President ICAD

2w

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