The day an agency dies is the day it can't make payroll.
Usually a lot of things lead up to this - losing key people, quality issues, market changes, etc. In those cases you see it coming.
But sometimes, it comes out of nowhere. In spite of the business doing "well", you just... don't have the money. Woops!
Here's how to avoid that (ie not get killed by a stupid mistake).
1. Projections: Have rigorous, well-documented cash projections. Use an internal framework or a tool like CashFlowTool.com or Cash Flow Frog.
2. Cash Buffer (Company): Have a cash buffer that you never dip below. If you have a recurring revenue business it should be one month of total expenses at a minimum, but ideally two. If you're a project based base business it will need to be 4+. Even if you mess up your projections you can fall back on this.
3. Cash Buffer (Personal): Hopefully you never have to dip into this, but if all else fails, try and have some personal liquidity to extend a short term bridge loan the company.
Doing the above won't guarantee success, but it will help you avoid a giant landmine.
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