Brad Russell’s Post

I love this job posting so much because so many companies have marketing/comms roles where they describe wanting to hire “storytellers” and they almost never consider hiring journalists. Pro-tip: if you want someone to tell your company’s story, then hire a journalist. Better yet, put it in the job description.

PR is PR

I love this post! Thanks Sarah Kissko Hersh (and an old friend for commenting on it). PR people are also good at being inspired by great content around them - and remixing it: "PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry." Over the years I've worked for clients in: Architecture and design B2B B2C Nonprofits The study of sport in society Libraries Sound systems for home, office and beyond Smart city networked sensors on lampposts Snowskate shaped like a skateboard Public companies Private companies Start-up companies Entertainment marketing Sailing center NASCAR driver Professor at UCal-Berkeley Tech Adtech Fintech Martech Medtech Military and aerospace tech Social media tech Travel and hospitality tech Luxury Cybersecurity Dogs for security HVAC and heat pumps AI-powered neural sensing platform And more (even Deborah Henson-Conant who reinvented ways to play and wear the jazz harp). The principles are the same, and they are transferable (and teachable). New media relationships can be made. Old media relationships should age like fine wine. Businesses can be grown. So if you're hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills AI skills Work ethic Life ethic Work/Life balance Curiousity Creativity Collaboration Communication Genuine interest in following news Genuine interest in making news Tenacity Agility Strategic acumen Fun Past success.

I 100% resonate with this! A skilled communicator with deep experience can thrive in any industry. The core principles of PR remain the same—understanding your audience, crafting compelling narratives, and building strong relationships. While each industry has its nuances, a seasoned PR professional can adapt and succeed across the board. PR is PR, no matter the field.

#hiring Vice President, Creative Director, Accord, United States, fulltime #jobs #jobseekers #careers #Accordjobs #NewYorkjobs #AdvertMediaEntertainment Apply: https://lnkd.in/geMS5-J5 Assembly Media Inc. is a subsidiary of Daniel J. Edelman Holdings, Inc. Built to thrive amid the full complexity of today's modern marketing, Edelman is the world's largest independent communications agency. We help some of the world's most famous companies evolve, promote, and protect their brands. At Assembly, we help Microsoft bring to life its mission: to help every person on the planet achieve more. We are experts in the products and offerings and tasked with helping them think beyond the product roadmap to find the best way to bring their unique stories to broad audiences. Our work is designed to capture the attention of the American media landscape, and the ability to uncover a cultural tension is at the heart of our briefs. Our growing creative teams are the masterminds behind some of the world's most talked about work. Whether we're teaming up with RZA to replace an outdated and racist ice cream jingle, fighting for intersectional environmental justice with TAZO Tea, or creating a hotel for the world's most devoted Taco Bell fans, the work we create is designed to capture attention and get people talking. It's not enough to be culturally relevant-our briefs demand that we change culture around us. Now we need a strong Creative Director who can help unlock more of those weird, wild ideas.What kind of creative work will you do? We're glad you asked. Because our work doesn't really fit inside any kind of standard PR/Advertising/Communications/Marketing box, there's no "standard" creative brief here. We're the kind of creative department that works on scripts for a heartfelt brand anthem in the morning, switches over around lunchtime to concepting for a brand stunt that'll hijack culture, and end our day by workshopping funny tweets. And that's just a Monday. So, if you're looking to come up with ideas that go beyond the 30-second spot - the kind of ideas that end up in the pages of the New York Times and on the One Show shortlist - you'll be in good company here. To land this gig, you need to have a passion for people and helping others solve problems. Our culture is what sets us apart from traditional ad agencies, and it's why so many stay with us awhile. At Edelman, our most valuable resource is you - our people - with a diversity of backgrounds, ideas, and smarts

BOSTON

In case you are interested

Yup. I spent over 5 years working my tail off to show B2B executives how true this was. It was a hard sell that I gave up on earlier this year. Now, I spend all of my attention on offering our services to PR & marketing executives. We all speak the same language, understand the same strategies, and execute the same tactics. My business is growing better, and I'm WAY less stressed. PR is PR. Industry doesn't matter - skill at PR does. #PR #CustomerService #Sales

Sometimes very little. The difference is really in the talent. You're hiring individuals, when the deliverable is comparable to that provided by consultants. I've met and worked with plenty of PR and advertising agency execs who are as proficient at approaching and considering client challenges as business strategists as they are in their role as marketers and communicators. These individuals should be on any agency team you hire. #pr #publicrelations #communication

Growing B2B companies often struggle to determine if they should hire a corporate communications professional in-house or choose an agency when it’s time to scale the business.  Ideally it’s a combination of both because an experienced in-house communications leader will know how to work with the agency to optimize the return on investment with them, especially if they have experience on both sides of the fence. But as a start-up, how do you afford to have both an experienced in-house communications leader and an agency? Hire a fractional chief communications officer, or fCCO. Fractional CCOs can move as quickly as anyone else on your internal leadership team to respond to the fast-changing circumstances of a startup. They can use EOS if that’s how you run your business. They are truly accountable for setting and achieving communications objectives. They know how to advise CEOs, strategize and synchronize with CMOs and CROs to support growth goals, and work with HR leaders to build employer brands that attract and keep the right people in the right seats. And you only pay for the fraction that you need. The fCCO is well-positioned to hire agency support as needed to help execute the program they define with you. Agencies are particularly great at bring creativity and executing thought leadership campaigns, knowing how to work with journalists outside of your core 3-4 editors/reporters, scaling to support important shows or launches, entering new international markets, and staying on top of the topics and issues most likely to drive interest and engagement across earned and social media. Good agency teams should also have great content writers (though that’s not a given).  #PR #marketing #startups