For the longest time, manufacturers were shackled to a system that required them to wade through retailers, wholesalers, and resellers to reach their audience. Enter the 21st century, and thanks to the advent of e-commerce and digital technologies, direct-to-consumer brands are now flipping the script. They're toppling markets and connecting directly with customers, all without the need for a middleman. This seismic shift has left intermediaries scrambling as consumers are magnetically drawn to manufacturers, all thanks to the connective power of the internet. #directtoconsumer #dtcbrands #inventorymanagement #mrp #supplychain #ordermanagement #fulfillment #inventorycontrol https://lnkd.in/emeNFhvt