Authenticity 500 Index’s Post

HEY JUDE... DONT MAKE IT BAD... Adidas certainly didnt. At Into the Light we talk constantly about "creating [CLARITY] and [DISTINCTION] for brands"... DISTINCTION: This is what Byron Sharp famously termed PHYSICAL AVAILABILITY. This is all about creating standout & disruption through the use of distinctive brand assets... CLARITY: This is what Sharp famously termed MENTAL AVAILABILITY... This is all about creating an emotional connection with consumers and therefore making your brand more "sticky" in peoples minds. Adidas, through their latest campaign, set to the timeless classic "Hey Jude," epitomises how clarity can be achieved through emotion. The ad doesn't just sell a product; it tells a story of resilience and hope, positioning Adidas as more than just a range of clothing. As a source of motivation and support. This clarity helps to make the brand more memorable/sticky and also more meaningful to consumers.. All they need to do next, is make their brand stand out and disrupt in store... Oh yes... the 3 stripes! Good job. View the full ad here... https://lnkd.in/ejZh2r69 & Spotted also on the Liverpool media wall... Talk about right place, right time! #clarityanddistinction #brandstorytelling #brandagency #packagingdesign

A 70 year old pair of shoes saved Adidas when Kanye West broke up with the brand. Here’s a breakdown of the situation: * Longstanding Partnership: Adidas and Kanye West have had a successful collaboration since 2015, producing the popular Yeezy line of sneakers and apparel.
 * The Tensions: Public disagreements were rising regarding creative control, royalties, and business practices.
 * Adidas Samba’s Role: It’s a classic 70 years old Adidas shoe that saw a resurgence in popularity in recent years came out at the right timing for Adidas when Kanye West and Adidas drifted apart. This ongoing success story demonstrates Adidas’s brand strength beyond any single collaboration.
 Current Status: * Partnership Continues: Despite the tensions, Adidas and Kanye haven’t officially ended their partnership. Yeezy products from 2022 are still being released and sold.
 * Future Uncertain: Whether the partnership will continue in the long term remains to be seen. #adidas #adidasoriginals #celebritymarketing #influencermarketing #marketingstrategy

It was in the 1980s, that a tale of vision and missed opportunities unfolded, one that would forever alter the course of sneaker history. ✔ The protagonist of our story is M. Frank Rudy, an imaginative aeronautical engineer with a groundbreaking idea: a shoe cushioned by air. 👟 With his innovation in tow, Rudy approached adidas, a titan in the athletic wear industry. However, Adidas, entrenched in its ways and unable to envision the potential of Rudy's air-cushioned sole, dismissed the idea as impractical—a decision they would come to regret. 🙆♂️ Undeterred, Rudy turned to a then modest player in the market, Nike. ✔ Initially, Phil Knight, the founder of Nike, shared Adidas's skepticism. But what set Knight apart was not just his willingness to listen but to act. Instead of dismissing Rudy outright, Knight did something unexpected. 🤷♂️ He laced up a pair of these air-cushioned shoes and took them for a run, a decision emblematic of the spirit that would come to define Nike. The run wasn't just a test; it was a revelation. Knight didn't just like the shoes; he was convinced they were revolutionary. 🏃♂️ Breathless and exhilarated, Knight ran back to his team, his mind racing with possibilities. He proclaimed that Rudy's technology was the future, a belief that would cement Nike's legacy. 📈 🚀 Nike's Air Max 1 was launched in 1987 and Nike became synonymous with innovation, comfort, and success, embodying the spirit of victory itself—a nod to Nike's namesake, the Greek goddess of victory. 🥇 This narrative is a powerful reminder of the importance of openness, experimentation, and the humility to accept that we don't know everything. 🤷♂️ It celebrates the courage to embrace new ideas and the vision to see beyond the present to the limitless possibilities of the future. 🙇♂️ In the journey of Nike and Adidas, we find a lesson in innovation: the greatest victories often come from taking a chance on the seemingly improbable. 🔝 #business #innovation #sports #casestudy

Even though I lazed about on the couch all day, I feel athletic… It’s all thanks to brand archetypes. Here’s why 👇 I was wearing my Adidas running pants, and Adidas was made for heroes. All their marketing says so. When I think of Adidas, I think of physically fit people, always ready to perform some athletic feat. So even if I’m lazing about, by wearing my Adidas running pants, I think I COULD get up at any minute to go for a run. Wearing those pants reminds me that there’s a runner within me. And that’s intentional. Adidas embodies the Hero archetype, meaning that their branding calls out to the heroes within all of us. In one of its ads, Adidas tells its audience to “never follow,” reminding us that we’re strong enough to lead, to go our own way. Their ad, “This is not just about run-ning” tells us that running is an expression of a more lofty goal: self-growth. So even though I’m just lazing about on the couch, my Adidas remind me that I’m still a hero, capable of so much, even if I spend the day watching reruns of “Schitt’s Creek.” #herobrand #brandmarketing #brandarchetype

You'd be forgiven for thinking adidas' announcement in the last few hours of its rethink and withdrawal of the #football shirts for the German national team bearing the number “44” in a font that looks much like the Nazi SS lettering was just a poorly conceived April Fool’s Day prank. Much like other #branding mistakes, it shows that #marketing campaign processes from this global sportswear leader lack the rigor to prevent brand damage and lost trust, not least from its target shoppers. This is the company’s second misstep in 18 months, still marred by its divorce from Kanye West and subsequent removal of the shoe ranges following his contentious antisemitic remarks. It seems the bigger the company, the more likely such basic marketing mistakes occur from the disconnected, complex silos across their international footprints and leaderships not sharing best (and worst) practices. What are some brand stories you know that have suffered similar foreign fails?

✦ Beyond the Hype: Adidas, Kanye West, and financial transparency ✦   Year 2015. Adidas and the American rapper Kanye West decide to collaborate to create a pair of new groundbreaking sneakers. And so they did, under the name of Yeezys. Many of them priced above €250. Despite Adidas not denying the success of these sneakers, the brand has never disclosed specific results.   Year 2023. Adidas was compelled to announce losses of €1.2 billion in annual sales and €500 million in operating profits. This downturn was attributed to the termination of the company's Yeezy shoe line following racist comments made by the American rapper, marking Adidas' first annual loss in 31 years.   According to statements from the CEO, these figures are seen with the goal of making the company more profitable in the future.   Should brands like Adidas with Yeezys or Nike with Air Jordan show greater financial transparency? It seems that they do not for now, as this strategy allows them to conceal highly profitable business lines from competitors. This raises the question: How do shareholders assess these types of actions?   #sports #fashion #adidas #cashisking

ISSUE 020: FEAR OF GOD x ADIDAS: WHAT WENT WRONG At the end of 2020, Jerry Lorenzo announced that he was leaving Nike and joining Team adidas. Considering his stint at the Swoosh was somewhat short-lived, this move was one that no one could have ever predicted. But it would take almost three years before anything would drop. And while everything was very clean and very minimal and classic Fear of God, for many, it didn’t live up to the hype. Not even close.   So, what happened? Was it too expensive? Was it too little, too late? Let’s find out where it all went wrong for Fear of God x adidas. Typed Hype is an Instazine that explores matters relating to sneaker culture. Because sneaker culture matters. More issues are coming soon, so make sure you follow us! CHECK IT OUT: https://lnkd.in/eVbJGSHs

Nike and Adidas - A race between two famous brands, which one do you choose? Nike and Adidas are both two of the world's leading sports brands, and each has its own strengths and characteristics. Choosing between Nike and Adidas often depends on personal preferences, usage needs, and each person's personal style. If you love diversity and creativity in design, and prioritize comfort and performance, Nike may be the right choice. Nike is often known for its diverse lines of running, sports and lifestyle products, as well as its innovative technology in improving user performance and comfort. Meanwhile, if you care about style and personality, Adidas might be a good choice. Adidas often offers a combination of unique design and fashion style, with signature streetwear and streetwear lines. The company also has partnerships with famous artists and personalities, creating unique and attractive products. #vishimex #adidas #nike #famousbrands

Adidas’ Samba Revival - A Masterclass in Leveraging Nostalgia and Cultural Relevance Adidas' revival of the classic Samba,Superstar, Gazelle Specialz shoes highlights the power of nostalgia, effective storytelling, and cultural relevance in brand strategy. By tapping into retro fashion trends and aligning with influencers, Adidas successfully created a modern appeal for a vintage product. The lesson for brands like Nike is that reimagining legacy products, while staying relevant, can generate consumer excitement and drive sales. This approach leverages emotional connections and familiarity, creating timeless appeal for iconic designs without overhauling brand identity. Link: https://lnkd.in/d6DftF5V

The brand's electrifying energy will come from a lot of young folks. If reebok have consumers, black, white, brown, indigenous folks, working-class folks, that is actually the base that helps us to win because they are the ones that go "door to door." They’re the ones that mobilize other young people. Reebok cannot have that happen again. We, as reebok truth-tellers, have to be very present, very loud, very determined to say - we will back young consumers 1,000%, but we must expand the keep expanding the fossil infrastructure. - - - - #reebok #sports #consumers #lifestyle #marketshare #ecommerce #youthsports #footwear #sneakers #reebokkids