Brand Innovators’ Post

Taco Bell continues to be the one to watch in the Fast Food industry from an innovation standpoint – be it technology (successful drive-thru AI voice ordering test expanding to hundreds of restaurants), menu (Street Chalupas, Cheez-It…), marketing (Live Más Live event, Taco Tuesday…), etc. – and enjoys the fanatical following and strong performance that results. I love how CEO Sean Tresvant talks about their ‘magic’: “…when you’re thinking about the next thing and keeping fans interested in breaking through, if you don’t have the culture to take big swings, if you don’t have the ‘all for one’ mentality of your agencies, and if you don’t have the ability to, ‘Hey, that idea is good, but it’s not great, but that idea is great, but it’s not awesome,’ if you don’t have that culture, you’ll settle.” For many industry players to keep up, it might be time for them to find their magic and lean in. #innovation #industryleadership #don’tsettle https://lnkd.in/emfFxDQg

Missed our Brands & Beer seminar last week? Don’t worry, we’ve got you covered! We shared some lessons on successful branding, and now you can access all the insights. Download the full presentation here: https://lnkd.in/ddFsY_yd 📥💡 Got questions or want to continue the conversation? Feel free to reach out! #branding #branddesign #brandstrategy #brandexperience #visualidentity

Loved how this brand put out a ramen pot right outside the restaurant to attract customers! I wouldn't even look at the menu if I wouldn't have noticed this. Brand Recall? They've made a right move! When people ask me, Why do you like Marketing, it's exactly this. I love how brands think outside the box, and how creatively can you place yourself into the minds of customers. Ramen Yokocho, You have a new potential customer :) #marketing #streetmarketing #branding

Olfactory branding at its finest. 🍟 Olfactory branding involves using scents/smells to create memorable brand experiences and McDonald's Netherlands used the brand's most iconic smells to capture the attention of bystanders on the streets of the Netherlands - their freshly cooked fries. 🍟 McDonald's Nederland has created a series of scented ads placed near some of their locations, featuring nothing but the brand’s colors — not even the golden arches — that are packed with freshly cooked french fries with ventilators pushing out their signature smell to passersby. Few brands can get away with something like this, where a smell and a color can trigger the association. #Branding #olfactorybranding #brandidentity #mcdonalds #brandmanagement #scentmarketing #Guerrillamarketing #marketing #campaign #

Exploring the fundamentals of standout branding in the beverage industry. This video highlights three critical strategies for making your brand unforgettable on the shelf. Whether you're refining your current brand or launching a new product, these insights can pave the way to greater market presence. Have these strategies influenced your branding efforts? Let's discuss in the comments. #BrandingExcellence #BeverageIndustry #MarketingStrategy

There are countless examples of brands that have gone astray trying to be everything to everyone, so let’s take a look at a shining example of the impact prioritization can have when done right. THE WHOLE BOWL, INC. #prioritization #productstrategy #businessstrategy

Building a strong brand identity is crucial for in the fast-paced food and beverage industry. But how do you create a brand that resonates with your audience and stands out from the competition? Let’s explore the essential elements of building a strong brand identity and provide actionable tips to help you get started. In this post, we’ll be taking a closer look at McDonald’s, a global fast-food giant that has mastered the art of building a strong brand identity. We’ll dive into the strategies they used to create a loyal following and explore what we can learn from their success! #TrueConsulting #BrandIdentity #BusinessConsulting#fnbconsulting #businessstrategy #consultant #consulting #business #food #beverage

It’s written all over the wall… BUT in a good way. 😉 🍔I walked passed a VeganBurg outlet the other day and I was captured by this eye-catching colorful “billboard”. 👀On closer look, it showed customers reviews from Sir Paul McCartney to famous DJ Steve Aoki. Plus mentions from friends in the media. 🥰I like how they showcase customer reviews instore. Not hidden in some dark corners on a website! ✍️Customer reviews are the best word of mouth a business can get. It’s authentic. It’s convincing. Its what customers say about you. Not how good you say you are. 🧐Did You Know? VeganBurg is the official catering partner for Taylor Swift Red Tour in SG. Really? Imagine having TS’s review on the board. Winner! >>>>>>>>>>> Till the next one. Here’s Kelvin C. signing off! 👋 𝗜𝗳 𝘆𝗼𝘂'𝘃𝗲 𝗲𝘃𝗲𝗿 𝗲𝗻𝗷𝗼𝘆𝗲𝗱 𝗺𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗱𝗼 𝗺𝗲 𝗮 𝗳𝗮𝘃𝗼𝗿 𝘁𝗼 𝗟𝗖𝗦. Your support will motivate me to continue delivering valuable content for you! :) 🔔 Follow Me for a regular dose of retail and marketing share. >>>>>>>>>>> #retail #retaildesign #retailexperience #creativity #creativemarketing #marketing #customerexperience #ccpn #kelvinc

Celebrating this week's Marketer To Watch: Michael Pittman, the VP and Head of Marketing for Cinnabon–the brand best known for its crave-worthy cinnamon rolls. 👏 In his interview, Michael serves up a feast of content on: ➡ The resurgence of brand marketing and long-term brand building. ➡ The evolution of search behavior. ❌ Why we need to stop using one-size-fits-all customer journeys. ➡ Revolutionizing loyalty through experiential engagement. ➡ How breadth of experience will make you a better marketing leader. ➡ The power of storytelling to inspire action and transcend time, people, and cultures. Check out the rest of Michael's story here: https://lnkd.in/gEtJxA2X #brandmarketing #searchengineoptimization #searchbehavior #customerjourney #loyaltyprograms #iconicbrands #marketing #marketingleadership #storytelling #brand #marketersthatmatter

Ever wonder how the fast-food value menu was born? 🌮 I played a pivotal role in pioneering the iconic value menu (99-cent menu as it’s known today). Dive into the behind-the-scenes of Taco Bell's unprecedented success story. #TacoBell #BrandStrategy #SuccessStory #Marketing #Branding #Advertising #AdAge