Brand Innovators’ Post

Day 1 of our Marketing Leadership #BISummit, hosted by Amazon Web Services (AWS) during Advertising Week in New York, was a resounding success! The energy in the room was electric as industry leaders gathered to share insights and strategies that are shaping the future of marketing. From dynamic fireside chats to in-depth panel discussions, participants engaged in meaningful conversations about the latest trends and innovations in the marketing landscape. Stay tuned for more exciting sessions and insights as we dive deeper into the world of marketing leadership! Check out the Google photo album here and get all the pictures from the day! https://lnkd.in/gGf992Jd #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day1 #Recap

During our Evolution of Retail & Commerce #BISummit, hosted by Four Seasons Hotels and Resorts in Las Vegas, we welcomed Michael Chao from Lidl GB to the stage alongside his moderator Nicole France of Contentful. In an engaging fireside chat, Michael and Nicole explored how Lidl is leveraging technology to enhance the customer shopping experience while maintaining its commitment to quality and affordability. Together, they emphasizing the role of data analytics in informing decision-making processes. 📢 Follow us on Instagram to stay in the loop & get live event updates! 📸: https://lnkd.in/gMtBFhTE #Marketing #Innovation #MarketingInnovation #FourSeasons #EvolutionofRetail #Retail #Commerce #EvolutionofCommerce #LasVegas #LVCommunity #Lidl #Contentful #FiresideChat

Mondelēz International's Cristina Marinucci - Global Insights/Analytics-Transformative CPG Star took the stage for an enlightening fireside chat during our Evolution of Retail & Commerce #BISummit hosted by Four Seasons Hotels and Resorts in Las Vegas, alongside her moderator Crisp's Len Ostroff. Together, Cristina and Len explored the dynamic intersection of consumer trends and retail innovation in the ever-evolving retail landscape. They delved into how brands can effectively respond to shifting consumer preferences while leveraging innovation to create memorable experiences. 📢 Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingInnovation #FourSeasons #EvolutionofRetail #Retail #Commerce #EvolutionofCommerce #LasVegas #LVCommunity #MondelezInternational #Crisp #FiresideChat

Rounding out the first day of our Marketing Leadership #BISummit, hosted by Amazon Web Services (AWS) during Advertising Week in New York, were Datavant’s Stephen Haroian and his moderator Amazon Web Services (AWS)’ Shaila Mathias! In their engaging session, Stephen and Shaila explored how Datavant is revolutionizing advertising for healthcare and life sciences brand marketers. They discussed innovative strategies and technologies that enable brands to connect fragmented data sources, enhancing the ability to target audiences effectively while ensuring compliance with industry regulations. 📢 We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day1 #Datavent

The mystery shopper era is behind us, as new strategies reshape the retail landscape. At the Evolution of Retail & Commerce #BISummit, hosted by Four Seasons Hotels and Resorts in Las Vegas, Brian Messerschmitt, Chief Marketing Officer of Dollar Tree Stores / Family Dollar, explored how Family Dollar has maximized its reach through strategic partnerships. Moderated by David Peterson of Epsilon, the discussion focused on the importance of collaboration in today’s retail environment, examining how partnerships can enhance brand visibility and drive customer engagement. Brian delved deep into the innovative approaches that Family Dollar has implemented, showcasing the power of teamwork in expanding market presence and optimizing customer experiences. 📢SUBSCRIBE to our Brand Innovators On Stage YouTube Channel! Stay up to date on all the best stage content!: https://lnkd.in/ev-8_iMX #Marketing #Innovation #MarketingInnovation #FourSeasons #EvolutionofRetail #Retail #Commerce #EvolutionofCommerce #LasVegas #LVCommunity #DollarTree #FamilyDollar #CMO #CMOInsights #Epsilon #RetailMedia #MysteryShopper #MaximizeReach #Partnership

Driving growth can be a complex challenge, but the right tools and technology can make all the difference. At our Evolution of Retail & Commerce #BISummit hosted by Four Seasons Hotels and Resorts in Las Vegas, Niagara Bottling's Deepak Jose took the stage alongside his moderator Dirk Herdes from Crisp to discuss how leveraging data and AI can lead to profitable growth. They explored innovative strategies for harnessing data analytics to gain insights into consumer behavior and optimize operations. The conversation highlighted real-world applications of AI that enable brands to streamline processes, enhance decision-making, and ultimately drive revenue. 📢 We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingInnovation #FourSeasons #EvolutionofRetail #Retail #Commerce #EvolutionofCommerce #LasVegas #LVCommunity #Niagara #Crisp #ProfitableGrowth #Data #AI #LeveragingAI #Growth #LeveragingData #Profit

Joining us for Day 1 of our Marketing Leadership #BISummit, hosted by Amazon Web Services (AWS) during Advertising Week in New York, were industry leaders Joann Wolferman and Matthew Devitt from Nielsen, along with Adam Gitlin from Annalect! In a thought-provoking session moderated by Amazon Web Services (AWS)’ Adam Solomon, our panelists delved into the transformative potential of data clean rooms in enabling actionable planning and measurement for brand marketers. They discussed how these secure environments allow brands to collaborate and analyze data without compromising privacy, empowering marketers to make data-driven decisions with confidence. 📢 We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day1 #Nielsen #Annalect

We're talking about fueling your commerce strategy at our Evolution of Retail & Commerce #BISummit, hosted by Four Seasons Hotels and Resorts in Las Vegas. Imteaz Ahamed from Reckitt engaged in a thought-provoking discussion with moderator Edward Leahy of Publishers Clearing House (PCH) Media, diving deep into the transformative power of data clean rooms and generative AI. They explored how these innovative technologies are reshaping marketing strategies and enhancing data privacy, enabling brands to unlock valuable insights while fostering consumer trust. 📢 SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingInnovation #FourSeasons #EvolutionofRetail #Retail #Commerce #EvolutionofCommerce #LasVegas #LVCommunity #Reckitt #PCH #GenAI #DataClean #CommerceStrategy #RetailStrategy

The dynamic interplay between consumer behavior and innovation in retail was a highlight at the Evolution of Retail & Commerce #BISummit hosted by Four Seasons Hotels and Resorts in Las Vegas. Michal Geller of Newell Brands took the stage for a fabulous fireside chat with moderator Caroline Coffin from Captiv8. Together, they explored how brands can adapt to shifting consumer preferences and leverage technology to foster engagement and enhance brand loyalty in today’s competitive landscape. 📢SUBSCRIBE to our Brand Innovators On Stage YouTube Channel! Stay up to date on all the best stage content!: https://lnkd.in/ev-8_iMX #Marketing #Innovation #MarketingInnovation #FourSeasons #EvolutionofRetail #Retail #Commerce #EvolutionofCommerce #LasVegas #LVCommunity #NewellBrands #Captiv8 #FiresideChat

TikTok is expanding its ads measurements, and to share insights on this initiative, we welcomed TikTok’s very own Dan Kirchgessner for Day 1 of our Marketing Leadership #BISummit, hosted by Amazon Web Services (AWS) during Advertising Week in New York! Dan took the stage alongside his moderator Amazon Web Services (AWS)’ Shaila Mathias, where they delved into how TikTok is leveraging privacy-enhancing technologies to empower brand marketers. Dan highlighted innovative solutions that enable marketers to navigate the evolving landscape of data privacy, ultimately allowing them to engage more meaningfully with their audiences. 📢 We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day1 #TikTok