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As Saudi Arabia reshapes its global identity through Vision 2030, branding has emerged as a cornerstone of its transformative journey. In his cover story for ArabAd Magazine, Ibrahim Lahoud, Head of Strategy & Insights at Brand Lounge, examines how brands in the Kingdom are harnessing cultural authenticity and innovation to align with national ambitions. This deep dive reveals how strategic branding is not only elevating local businesses but also positioning Saudi Arabia as a global leader in cultural and economic influence. Read more about it in the latest edition of ArabAd. #BrandLounge #MaximizingValue #SaudiVision2030 #ArabAdMagazine #BrandInnovation #StrategicBranding

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