Brand Lounge’s Post

Rhiannon Lowe is up for Strategist of the Year at the Transform Awards Europe next week! 🏆 Here's her take on brand purpose vs. meaning. She believes that purpose is often over-played, and that defining brand meaning is the essential starting point for a strong brand. The Harvard Business Review reported research that found 9/10 employees would trade up to 23% of their lifetime earnings to have a job that was always meaningful. Meaning is valuable. How would a more meaningful brand transform your organisation? #brand #brandstrategy #meanmoreachievemore

🌟 Tip Tuesday: Building Brand Resilience! 🌟 Are you ready to take your brand to the next level? Join us this week as we dive into essential tips for building powerful and resilient brands! 🔑 Key Highlights: •Diversify revenue streams  •Prioritise customer experience •Invest in innovation •Develop a strong brand purpose and core values  •Define a robust crisis management plan  👉 Watch the video to learn how we can help you build a resilience brand  📞 Ready to implement these strategies? Contact Enamen Consulting today! #TipTuesday #BrandResilience #BusinessGrowth #EnamenConsulting

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, September 18th for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/eTZh9TzN #Innovation #Awards #Brands

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/g23ux-nW #Innovation #Awards #Brands

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/g5TRKsbA #Innovation #Awards #Brands

The short list of the most influential CMOs Southern Europe   ➡ The pacemakers of transformation!   ❗The brand impact of the CMO decides the performance of the corporate brand   ❗The personal activity value and corporate brand potential were evaluated   ❗The evaluation of the brand impact is based on the scientific Real Estate Brand Value Study   ✅ Brand potential ✅ Brand loyalty ✅ Brand development   💎The CMOs with the best Brand Impact Scores will be awarded with the CMO of the Year Award 2024 on June 4th in Berlin.   Congratulations to Lorenzo Barbato for the nomination!   https://lnkd.in/dYGzf-pF #mostinfluentialcmo #cmooftheyear2024 #cmo2024 #brandimpactscore #realestate #shortlist #strongestbrands2024 #southerneurope #rebvs24 #rebaward24 #trustworthiness #resilience #loyalty #innovation #esg #employerbrand #socialresponsibility Lorenzo Barbato COIMA EUROPEAN REAL ESTATE BRAND INSTITUTE #realestate500 Telegraphenamt

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/gm8_nsWD #Innovation #Awards #Brands

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/eKYWWaqj #Innovation #Awards #Brands

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/eg6jRU7U #Innovation #Awards #Brands