Brand Theory’s Post

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When B2B brands “redesign” their websites, 99% of them do it for the wrong reasons. 90% of them refresh the design. 9% of them update the copy. 1% of them build a revenue engine. The 1% don’t JUST view it as a website. They think of it as a customer acquisition machine. At the center of an omni-channel growth strategy where every marketing effort works together to drive awareness, generate leads, create deals, and scale revenue. The main thing they do differently from the 99%... is the first step. 👇 Go-to-market strategy. I can’t imagine launching a new website without knowing exactly how it will contribute to my growth goals. Can you? #websitedesign #b2bmarketing #GoToMarketStrategy

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