Brand Theory’s Post

No matter the industry, every company can benefit from adopting the marketing funnel framework for their business. As described in a recent video, the bottom of the funnel—referred to as the conversion stage—is where prospective customers take the final action needed to become actual paying customers. For e-commerce, this final action is making an online purchase. For B2B companies, it may be submitting a sales inquiry form or contacting the sales team directly via phone, email, etc. Conversions can take many forms across industries, but they all refer to the same key moment where interested prospects convert to customers making a purchase. Mapping out your unique funnel and setting conversion goals is instrumental for focusing your marketing efforts on the actions and outcomes that matter most. As the video explains, funnel objectives will differ across companies and industries, but the concept itself applies universally. Defining your conversion priorities allows you to optimize towards the right KPIs and metrics for your business. Do you track conversions in your markting? Which ones are importnat for your business? Let me know in the comments below ;) #digitalmarketing #marketingconversions #customeracquisition #salestrategy #conversionoptimization

Is your B2B website lost in a sea of sameness? 🌊 If your ecommerce store blends in with every other site in your industry, you're not just missing sales – you're missing the opportunity to create a memorable brand experience. Cookie-cutter templates and generic designs scream "we're just like everyone else!" 👋 Your customers deserve better. With Comgem, you can break free from the mould and create a B2B website that's as unique as your business. ✅ Customisable Design: Tailor your website to reflect your brand's personality and values. ✅ Intuitive Navigation: Make it easy for customers to find what they need and complete their purchase. ✅ Personalised Experiences: Offer features and content that speak directly to your target audience. Don't settle for a website that fades into the background. Stand out, make an impact, and drive sales with Comgem. Find your wow! Book a FREE demo and discover how to create a B2B ecommerce experience that's truly unforgettable. https://lnkd.in/ddUFH9D6 #B2Becommerce #UniqueDesign #ComgemDemo

How do you get B2B buyers to see your brand as the ONLY obvious solution? You show that you understand their specific problem. Here's the science behind it... 👉 The Expertise Heuristic From your perspective, someone that best understands the problem best understands the solution to it. When you market the problem, buyers aren’t thinking, ‘Where else can we get this service?’ They’re thinking, ‘Thank you, Expert. You understand me and my situation. How do I solve this problem?’ Or like Pablo Gonzalez 🏴☠️🧠 says, 'Guide me to the cure, doc.' General rule of hoof 🐫: The more you show your understanding of the SPECIFIC painful problem and make it more visible, the more they think you are the only one that can solve it. This means more inbound booked calls, less ghosting, and less deal loss. This is why it's so important to 'own the problem' in the mind of buyers. Al Ries and Jack Trout said it best in their book The 22 Immutable Laws of Marketing: The mind is being bombarded with info in the modern age of advertising. As a result, you need to own a word or a concept and brand it into their minds. Otherwise, you blend in. And when that concept is the problem, the 95% out-of-market will see you as the solution to it when they're ready to buy. Pablo, a veteran category designer, knows this best. He's marketing a specific problem and B2B buyers are seeing Be The Stage as the only obvious solution to it. Give him a follow. #ProblemotionalAdvertising

Your homepage banner shouldn’t change. Please get rid of that carousel and stop tweaking it every other week. 24/7 - 365 your banner should clearly show: —  A high-quality and relevant visual asset —  Your unique value proposition —  A compelling call to action —  A secondary call to action —  Bonus: some social proof The goal of a B2B homepage banner is to bring the user into your website. Not to overload them. Or have them chase a carousel. Understand how you uniquely help your customers. And make that the first thing a user sees on your website! #website #websitedesign #marketing #B2Bmarketing #B2B  

🔍 Is your B2B brand digitally invisible? In a world where deals are made online before you even know it, staying ahead means redefining your digital presence. At Futuready, we don’t just build websites or run campaigns—we design growth engines for B2B companies ready to lead. 🌐 Think about it: ➡️ Your website isn’t just a brochure; it’s your 24/7 salesperson. ➡️ Your digital marketing isn’t just an expense; it’s your pipeline to qualified leads. ➡️ Your e-commerce platform isn’t just a storefront; it’s your gateway to global markets. Let’s talk about how to turn your digital strategy into a real business advantage. If you’re tired of the same old results and are ready to move the needle, reach out in the DMs or hello@futureadymedia.com 🚀 We’re here to help you make an impact. #B2BTransformation #Futuready #DigitalGrowth #BusinessStrategy #LeadGeneration #WebDevelopment #EcommerceSuccess #MarketingThatWorks

Marketing is meant to evolve. It’s not a static concept you set once and forget. What your branding needed to achieve when you first launched your business is likely very different from what it needs now, after years of growth. With growth comes change. We can help you transform your existing brand to better align with your current needs. https://lnkd.in/eS__pB2W #sales #marketing #B2B #B2C #Branding #Logos #Websites #Digitalmarketing

When you start your business, funds are often limited, making it challenging to accomplish everything on your to-do list. One of those tasks is setting up your branding and marketing. A DIY website and logo might have served you well in the early years, but how are they holding up now? It might be time to discuss how to elevate your brand to match your business’s current level.

What if your B2B website could be as impressive as your products? 🤔 Think about it: 80% of B2B buyers prioritise user experience. So, if your website is underwhelming, you're missing out on a huge opportunity to impress potential customers. The good news is, you don't have to choose between a generic template or a costly custom build. A hybrid approach gives you the best of both worlds: ✅ Beautiful, brand-aligned design ✅ Powerful, user-friendly functionality ✅ Affordable and scalable Ready to transform your website into a lead-generating machine? Our guide will show you how to create a hybrid ecommerce site that truly stands out. https://lnkd.in/euascs7U #B2Bmarketing #websitedesigntips #UXdesign #ecommercegrowth

Are you a business owner looking to improve your brand and scale your sales online and offline? Look no further! Our team specializes in performance marketing for both B2C and B2B brands. We use content and performance marketing to identify problems and reverse engineer solutions, ensuring your brand reaches its full potential. Book a call with us today to take your brand to the next level. #performancemarketing #digitalmarketing #metaads

Want an expert's opinion on your B2B brand, without the hassle of a meeting? The Moncur Brand Audit will grade your Brand from A-F & give you real recommendations for how to take your brand to the next level ⬇️ 👉 Click on the link and answer a few questions about your brand's messaging, visual style, website, and digital marketing. That's ✨ LITERALLY ✨ it. Our brand audit tool will do the rest 😏 Click the link below if you want to see your Brand Grade 😉 https://lnkd.in/eyg8hyGK #B2bBranding #BrandingAgency #BrandAudit #B2bMarketing