Brand Urban’s Post

In April 2019, Caffè Panna #IrvingPlace was the first lease Brand Urban signed as a company. Five years later, Hallie Meyer and Panna's growth story holds an incredibly special place in the company's heart, as Brand Urban and Caffè Panna announce the brand's expansion into Brooklyn. The new flagship location is a testament to Hallie Meyer's creativity and talent - illustrating the excitement and significance around experiential retail. The location, positioned at the intersection of #Williamsburg and #Greenpoint is more than just a new and improved ice cream scoop shop. The storefront houses a private event space, a beautiful 'Panna production facility' where customers can watch the action take place through the glass, and will also feature other pop-up moments and activations (to be announced soon).. Congratulations to Hallie Meyer and the Caffè Panna team - this is just the beginning! Brand Urban Alexandra Yanoff