DEI has always been part of BrandActive’s DNA. But even so, we know our work is never done. Here’s what founding partner James Burn has to say about doing the work required to be a leader in this area: https://lnkd.in/gZ-Menw2 #brandimplementation #brandedassets #brandchange #branding #brandidentity #brandactivation #changemanagement
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That's a wrap on SHSMD Connections 2024 for the BrandActive team! We had an incredible few days connecting with healthcare leaders and sharing insights. Stay tuned for full-length video interviews recorded at our booth between Philip Guiliano and our guests - Jean Hitchcock, John McKeever, Paul Schrimpf, Katie Cunningham, and Ryan Younger. What were your top takeaways from this week? We'd love to hear what resonated most with you. #SHSMD24 #HealthcareMarketing #BrandOperations #Brand
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Good morning from the final day of #SHSMD24! We kicked things off with Katie Cunningham, Director of Brand Strategy at University of Iowa Health Care. She and Philip Guiliano had a great talk about University of Iowa Health Care’s brand transition. If you haven’t yet, stop by and say hello at booth 921! #HealthcareMarketing #BrandActive #Brand
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Philip Guiliano and John McKeever sat down to discuss brand architecture, brand activation, and the power of AI in #healthcaremarketing this morning at #SHSMD24. Check out a behind-the-scenes look at their conversation below! #Brand #AI #BrandArchitecture
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If you’re at #SHSMD24, stop by booth 921 to hear what Philip Guiliano and other leaders have to say about current trends in healthcare marketing. Jean Hitchcock just stopped by to share her perspective on navigating the challenges of moving a program through all stage gates. What other topics should we cover? #Brand #HealthcareMarketing
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Today marks the start of #SHSMD24 in Denver! The BrandActive team is thrilled to be here and eager to dive into two days of learning and connection. Visit us at booth 921 - let's explore how we can elevate your brand operations together! #HealthcareMarketing #Brand
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Optimizing your marketing and brand operations is crucial for maximizing ROI and achieving business goals. But where do you start? Consider these four strategies as a starting point: 1. Seek employee feedback: Understand brand-related pain points 2. Evaluate existing processes: Streamline your marketing workflows 3. Assess your technology: Ensure your tech stack supports efficiency 4. Conduct an asset Inventory: Rationalize and standardize branded materials Implementing these strategies can help you: ✅ Realize significant cost savings ✅ Improve marketing ROI ✅ Align operations with business objectives Are you ready to take your healthcare organization's marketing and brand operations to the next level? Come see BrandActive at booth 921 next week at #SHSMD24. #HealthcareMarketing #Brand #MarketingOperations #brand
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Who’s going to #SHSMD24 next week? Come connect with us at booth 921 where you can meet: Philip Guiliano, Patrick Heath, Claar Ennis, Sarah Icely Hill, Heather Jones, and Jon Levy. #HealthcareMarketing #RebrandImplementation #MarketingOperations
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Staying competitive in the healthcare industry means embracing a patient-as-consumer mindset. Find out what marketing leaders need to consider: https://lnkd.in/gbrZ56uq How is your organization adapting to changing consumer demands? Share your thoughts below! #HealthcareBranding #PatientExperience #DigitalTransformation #SHSMD24
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