Brand Blinks’ Post

View organization page for Brand Blinks, graphic

5,648 followers

Building a Branding Portfolio - Definition and Purpose. A branding portfolio is like a resume that does more than narrate and oversimplify what you can do in bullet points. As a creative, you’ll need other means to show and tell. Your branding portfolio then becomes a vital tool, culminating in your best creative works — brand identity, business card, website design, branded packages, logo design, etc. — which offers your clients a peek at your achievements, skills, and how you can help them. Before the advent of online platforms, creatives would compile their portfolios in compendiums filled with photos and illustrations. Nowadays, clients can easily access your portfolio on different online channels allowing you to cast a wider net when looking for opportunities. It makes a well-curated and uniquely designed branding portfolio all the more crucial. Done right, you have the upper hand in achieving the following: - Stand out from the crowd. - Creatively communicate your capabilities. - Allow clients to understand your design style at a glance. - Secure clients that align with your career goals. #BrandingPortfolio #BrandDesign #PortfolioBuilding #BrandCreative #BrandBlinks

  • Building a Branding Portfolio - Definition and Purpose.


A branding portfolio is like a resume that does more than narrate and oversimplify what you can do in bullet points. As a creative, you’ll need other means to show and tell.


Your branding portfolio then becomes a vital tool, culminating in your best creative works — brand identity, business card, website design, branded packages, logo design, etc. — which offers your clients a peek at your achievements, skills, and how you can help them.


Before the advent of online platforms, creatives would compile their portfolios in compendiums filled with photos and illustrations. Nowadays, clients can easily access your portfolio on different online channels allowing you to cast a wider net when looking for opportunities.


It makes a well-curated and uniquely designed branding portfolio all the more crucial. Done right, you have the upper hand in achieving the following:


- Stand out from the crowd.

- Creatively communicate your capa

To view or add a comment, sign in

Explore topics