Brand Blinks’ Post

🚀 Start with Niche Markets and Gradually Expand 🚀 Starting small and focusing on a specific niche market is a smart approach for fashion startups looking to reduce the high costs associated with entering the broader market. By catering to a specialized audience, you can build brand loyalty, create a distinct identity, and perfect your product offerings before expanding into larger, more competitive markets. Once you have established a loyal customer base within your niche, you can gradually broaden your product lines and marketing efforts to attract a wider audience. 💡 Pro tip: Identify a unique and underserved niche that aligns with your brand's strengths, then slowly scale your operations as demand grows. #NicheMarkets #FashionBusiness #Startups #Management

Sometimes the easiest way to get customers 10x faster is to adjust messaging This is the trick that Timex Watches used in its ads and it made the difference BuyerMind can help you adjust your messaging to suit your audience well and this can help you get more conversions What strategy do you use to get customers fast? #cac #customers #startups

Young companies often fall into a dangerous trap thinking the market will adapt to their business premise but it won't. Startups need to adapt to the market. Operationaly (1) Targeting and (2) Copywriting are non-negotiable. They are the foundation for engaging prospects and driving growth. But here’s the key to the lock...speed matters. You need to iterate, optimize, and refine your acquisition programs in real time. The faster you adapt, the better your chances of creating momentum. The market doesn’t wait for anyone. If you are not adjusting, you will fall behind and short of expectations. #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

These are the three biggest mistakes I see consumer brands making. Are you guilty of any of these? You’ve heard me say it before: successful launches can be messy. But the brands that win get into market, listen harder than they talk, and pivot and adapt. Check out the full video to see all three. —-------- I’m Gina, founder of Goodstory. I turn complex problems into simple solutions for your marketing team. It's like being a magician, except instead of pulling rabbits out of hats, I'm pulling market share out of thin air. If your startup or enterprise needs help unifying your brand narrative & messaging across multiple channels and markets, we just might be made for each other. Get in touch to join our mission to transform how brands connect, communicate, and conquer. It’s a good story. #brandstorytelling #branding #Startups #TechTrends #DigitalTransformation #marketing #fundraising #strategy #datadriven #videomarketing 

Your growth deserves a bold strategy—but boldness alone isn’t enough. Building campaigns that truly drive business growth starts with a solid foundation: your brand strategy. 👉 Why is brand strategy so critical? It’s the blueprint that ensures your creative campaigns align with your core purpose, resonate with your audience, and differentiate you in the marketplace. Without that groundwork, bold campaigns risk becoming noise instead of making a meaningful impact. The most daring, effective campaigns emerge when brand strategy leads the way. Let’s explore how you can build bold brands and creative campaigns that truly move the dial for your business. #BoldBrands #BrandStrategy #CreativeCampaigns #BusinessGrowth #MarketingInsights #Scaleups #Startups

Go-to-Market Fit Not just Product-Market Fit Product-Market Fit gets all the attention, but let's talk about its equally important cousin: Go-to-Market Fit. Countless companies with strong PMF struggle because they missed this crucial piece. Here's the reality: Having the right product for the right market isn't enough. You need the right channels to reach them efficiently. A wellness brand had 40%+ of customers saying they'd be "very disappointed" without the product (classic PMF indicator). But their growth stalled because their target audience wasn't active on their chosen marketing channels. Great product, wrong go-to-market approach. To find Go-to-Market Fit, ask: 1. Where does your audience naturally spend time? 2. Which channels can you compete in effectively? 3. Do you have the resources to execute well in these channels? Remember: Product-Market Fit tells you what to build. Go-to-Market Fit tells you how to reach the people who need it. If you're a founder or marketing leader looking to take your growth to new heights, let's connect! I'd love to learn about your challenges and explore how we can help. #CEO #founder #CMO #startups #revenuegrowth

Most people will say it's EBITDA, but I think forecasting REVENUE accurately should be more of a priority for early stage CPG brands. But how do you do that when you've got a brand new product, and no data on traffic, conversion rate or customer acquisition costs? One way to consider is by building a demand curve. This is approach is most applicable to 'commodity' type products, where differentiation between products tends to be low. Demand Curves show us how demand for a certain good changes as a result of price. They are very helpful for thinking about your positioning, understand which competitors you will compete most directly with, and are part of the puzzle for estimating volumes. ------- I help eComm and CPG Founders build better businesses by mastering their Finances. Follow me + Sign Up for my newsletter (link in bio) for more. #startups #CPG #ecommerce #plantbased

Brand marketers - you're underestimating how many beginners there are in brand building. 90% of founders need help with the basics. Keep it simple, identify key target segments and pain points, and you'll build a loyal network of founders who benefit deeply from your work. #marketing #business #startups

In this episode, Suryabir Singh, the Global Head of Marketing at Lumenci, dives into the age-old debate of #Branding vs. Demand Generation for early to mid-stage companies. He shares insights on how to strike the right balance, when to focus on brand building, and how demand generation plays a pivotal role in #scaling. Whether you're building a new brand or looking to drive immediate results, this conversation offers valuable takeaways for marketers and founders alike. Tune in to learn from his experience 👉 https://lnkd.in/dE7iBbMY #DemandGeneration #MarketingStrategy #Marketing #Startups

Before a startup gets to achieve omni-channel presence, they have to establish their marketing strategy. Easier said than done. Instead of figuring out which marketing channels work best for your business, your team first needs to establish your company goals. Are you trying to grow by getting new customers? Do you need more revenue from current customers? Do you need to build a referral program? Do you even have product market fit? Then there's the challenge of Investor Relations, Market Research, PR, ad budgets...it's a lot. So when you're trying to achieve the coveted omnichannel presence, take a step back and ask yourself if you're achieving the infrastructure necessary for omnichannel. That's the first challenge. #marketing #marketingstrategy #startups