BrandCraft’s Post

Check out the latest episode of the The Fractional C-Suite Retreat podcast featuring BPI President Jim Kraus in a conversation with host Joseph Frost, MBA of yorCMO!

Talking to your customers and extracting the motives, needs, and feelings they have toward your business, products, and services is critical to brand building. Interviewing just ten (10) customers this way can reveal some "ah-ha" insights. #Brand #Marketing #Customer #Insight #CMO #Fractional #Leadership

How Can 'Bundling' Supercharge Your Average Order Value? In the latest episode of Digital Horizons, Brian and James break down why bundling isn’t just a marketing tactic—it’s a game-changer for your Average Order Value (AOV). From real examples to bold strategies, they show how bundling can drive revenue, build customer loyalty, and give your business a competitive edge. Curious how this can work for you? Please tune in and hear how the pros make it happen. Available on YouTube, Spotify, and Apple Podcasts. #NOUS #BusinessStrategy #EcommerceTips #GrowthStrategies #AverageOrderValue #DigitalMarketing #Bundling #Podcast #Agency #Brisbane #Marketing #Business #DigitalMarketing 

In this solo episode of Behind Marketing Lines, our host Muhammad Zeeshan Haider dives into the age-old rift between Marketing and Sales. 💡 What to expect: - Why Marketing and Sales often clash - The business impact of this misalignment - Practical strategies to foster collaboration and drive results If you’ve ever wondered how to bridge the gap and create synergy between these two critical functions, this episode is a must-listen. 🎧 Catch the episode here: 👉 YouTube: https://lnkd.in/dbJc-QDa 👉 Apple Podcasts: https://lnkd.in/d9N86Ncd 👉 Spotify: https://lnkd.in/dnnZZ_Fh Have thoughts on this topic? Share them in the comments! 👇 #MarketingAndSales #Podcast #BehindMarketingLines #SalesAlignment #BusinessGrowth

Are your investments working for you? Sometimes, small differences in strategy can make a big impact. Instead of sticking to the same old approach, it’s worth taking a closer look at how your portfolio is performing—and what’s driving those results. I’ve seen firsthand how one approach outperformed others by a wide margin. It’s not about reinventing the wheel—it’s about understanding where your money is really going and making smart decisions based on facts, not just assumptions. Megan and I are discussing this strategy on our latest episode of The Organized Investor PodCLASS. Don’t miss out! 🎧 Apple Podcasts: https://bit.ly/4gEmsub 🎧 Spotify: https://bit.ly/3Y17YNy #TheOrganizedInvestor #Podcast #InvestmentStrategy #PortfolioManagement #FinancialWellness #WealthManagement #SmartInvesting #DividendGrowth #FinancialClarity

Are your investments working for you? Sometimes, small differences in strategy can make a big impact. Instead of sticking to the same old approach, it’s worth taking a closer look at how your portfolio is performing—and what’s driving those results. One approach in particular has outperformed others by a wide margin. It’s not about reinventing the wheel—it’s about understanding where your money is really going and making smart decisions based on facts, not just assumptions. Are you ready to take that closer look? Tune into the latest episode of The Organized Investor PodCLASS at the links below: 🎧 Apple Podcasts: https://bit.ly/4gEmsub 🎧 Spotify: https://bit.ly/3Y17YNy #TheOrganizedInvestor #Podcast #InvestmentStrategy #PortfolioManagement #FinancialWellness #WealthManagement #SmartInvesting #DividendGrowth #FinancialClarity

Episode two just dropped 🎙️ And, it's all about our favourite marketing (and business) fundamental... PURPOSE 💫 In this episode, we discuss what purpose is, who does it well (and who doesn't), and how to define or refine yours so that it becomes a feel-good common thread that runs throughout your business. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income 💰 and impact 💪 You'll find us over here: Apple Podcasts: https://lnkd.in/gypE9ycR Spotify: https://lnkd.in/gWt37Y3P Let us know what you think. Is purpose just another fluffy marketing buzzword? What's your business purpose? #purpose #purposeandprofit #collectively #purposepodcast #marketingpodcast

In Episode 4, Greg and Daniel break down the importance of having innovation portfolios and the logic behind them. They explore how viewing innovation like an investment portfolio helps to create and capture value, balancing short-term wins with long-term goals. It’s a powerful way for executives to align strategies with top-level corporate objectives and drive real impact. Don’t miss this enriching conversation and discover how these ideas can transform your financial outlook. 🎧Episode 4 is now available on your favorite platforms: Spotify, YouTube, and Apple Podcasts. 🔗 Links to listen: Youtube: https://n9.cl/ep_4  Spotify:  https://n9.cl/ep_4_spotify  Apple Podcast:  https://lnkd.in/eWW4WXiM #SolveNext #MakeNextHappen #Podcast #Investing #FinancialPlanning #PortfolioManagement #InvestmentStrategy #Innovation #Growth #FinanceTips #ExecutiveLeadership #FinancialGoals

Six-month performance reviews? That's how tech keeps it real! No more year-end memory games - just clear tracking of wins and growth areas. When your achievements are fresh in everyone's minds, it's easier to showcase your impact and unlock those promotion conversations. Plus, with 360° feedback, you're getting the full picture of your workplace impact. Ready to level up your performance tracking game? How do you document your wins throughout the year? Hear more from Judson Teo Group Head of Marketing, BLOCK71 Check the full episode on: YouTube: https://linktw.in/RQAsDS Spotify: https://linktw.in/lJcxuD Apple podcast: https://linktw.in/XgRzgU Subscribe to our newsletter for more ideas to Work Smart, Invest, and Retire Well:⁠ https://linktw.in/mheEtZ #TheFinancialCoconut #WiseandShine #podcast #podcastclip #PerformanceUnlocked #TrackYourWins #CareerGrowthGoals #360Feedback #LevelUpYourCareer

In this solo episode of Behind Marketing Lines, our host Muhammad Zeeshan Haider dives deep into the world of Conversion Rate Optimization (CRO). Whether you're a marketer, business owner, or just someone curious about maximizing your website's performance, this episode is packed with actionable tips and real-world insights to help you turn visitors into loyal customers. 💡 Topics covered: 1. What is CRO and why does it matter? 2. Common CRO mistakes to avoid 3. Quick wins for boosting conversions 4. The role of data and testing in optimization YouTube: https://lnkd.in/d5SA4QZS Apple Podcasts: https://lnkd.in/df_9vnP9 Spotify: https://lnkd.in/d-Hzk6xV 📌 Don’t miss out on this episode if you’re ready to optimize smarter, not harder. Subscribe for more marketing insights every week! #MarketingPodcast #ConversionRateOptimization #BehindMarketingLines