Brande’s Post

This strategy is more effective when used to decrease the first number from the left. For example, changing 30 to 29.99 is not the same as changing 25 to 24.99. The first is more effective. • • Don’t miss the next strategy

At EdBisory Services, one of the key things we do is new business development. We specialise in advising on business expansion and accompanying companies seeking to grow their presence in new markets. Expanding into new territories or penetrating new channels is an exciting yet challenging endeavour. One key element that often determines success is consistency. In every step of your expansion journey, consistency isn't just about repetition, it's about reliability, trust, and delivering on your promises. Let's commit to being consistent and watch our business thrive across new horizons. But consistency alone isn't enough. To truly succeed, we need a well-defined plan and a clear strategy. Here's why: · Direction and Focus: A clear plan ensures everyone is aligned and working towards the same goals, minimising distractions and maximising efforts. · Resource Allocation: A strategic approach allows for efficient allocation of resources, ensuring that time, money, and talent are invested where they can make the most impact. · Risk Management: With a solid strategy, potential risks can be identified and mitigated early, protecting the business from unforeseen challenges. · Measurable Progress: A defined plan provides benchmarks for measuring progress and success, allowing for adjustments and continuous improvement. Consistency, combined with a strategic plan, provides the roadmap to navigate new markets confidently and effectively. Let's stay focused, be consistent, and drive our business to new heights. #BusinessGrowth #Consistency #StrategicPlanning #MarketExpansion #BrandIntegrity #OperationalExcellence #TimeForAChange #TimeToDoThingsDifferently

What are some of the biggest challenges businesses face when implementing a go-to-market strategy?

The strategy component of a strategy framework (a strategic plan) is not derived directly from the aspiration (the desired future state). Instead, it is derived from the bottleneck to achieving the aspiration. For example, for a business that wants to grow in frontier markets, the strategy will not be a laundry list of choices of marketing plans, sales team plans, product designs, financing, personnel hiring, IT and digital, supply and manufacturing, legal, and so on. All of these may be important, and all may be needed. Yet what if the bottleneck to sales is that the company's existing products that are successful in mature markets are not correct, either functionally, cost-wise, or culturally, for the target frontier markets? Unless this bottleneck is busted—addressed in some way—the rest will have little impact. And unless all other functions are consistent with the solution, the strategy framework will not succeed. If the bottleneck were instead an understanding of how to navigate the myriad and complicated regulatory hurdles in countries, the strategy would be completely different. #EmergentApproach #PeterCompo #AdaptiveStrategy #EmergentStrategy #StrategyDesign

The struggle is real!! Keeping up with the day job whilst also managing insight projects, assessing new markets to enter, competitor analysis, tender planning, innovation workshops and business planning to name a few! Can you relate!? #categorymanagement #strategicsourcing #shopperinsights #shoppermarketing #categorymanager

Stage 3 Non-Negotiable Rules: Business Development   Non-Negotiable Rules of a Stage 3 company are organized by six areas of business. The first area is Business Development: 1.    Differentiate components of Business Development by separating Marketing, Sales and Customer Service into three distinct teams. 2.    Use Brand Values and Customer Segments to guide Business Development strategy. A Stage 3 company should have identified Brand Values to establish its promise to the market. Brand Values and Customer Segments guide the company’s Business Development Strategy. Clear delineation between Marketing, Sales and Customer Service results in greater specialization and effectiveness. A maturing Business Development team is responsible to support a growing company. The next Post will be Non-Negotiable Rules of a Stage 3 company on Business Model & Plan. If these methodologies resonate with you, contact me for a discussion. #becauseworkmatters  #nonnegotiablerules  # businessdevelopment

Arguably the most important, and the hardest, transition we will need to make for the #procurementact is a cultural mindset shift. What are you thinking about for your #tpp journey? #procurement #publicsector

Marketing, management and expertise are important but alignment is essential to attracting the global recognition and expansion you desire. Join us as we delve further into this topic https://lnkd.in/djXgKeG9

An effective strategy is an organized plan aimed at achieving specific goals efficiently and effectively. To accomplish this, the strategy should include: 1. Situation Analysis: Understanding the surrounding environment and internal and external conditions. 2. Goal Setting**: Establishing clear and measurable objectives. 3. Developing Action Plans: Creating detailed plans to achieve the goals. 4. Resource Allocation: Appropriately distributing financial and human resources. 5. Strategy Implementation: Putting the planned actions into practice. 6. Performance Monitoring and Evaluation: Measuring results, comparing them to original goals, and making necessary adjustments.

Are you truly connecting with your prospects and understanding their needs in depth? As Susanne Pugsley, Founder of PSBD, highlights - this understanding can unlock powerful growth for your business. But, it's not just about dialogue, it's also about adaptability. The business landscape evolves quickly, and a new generation of buyers is emerging. How well is your current business strategy adapting to these changes? 🤔 Think of business development as a marathon, not a sprint. It’s about forging lasting customer relationships, not just chasing short-term gains. And Technology? It's not your enemy, but a powerful ally in achieving your goals efficiently. 🎯 These insights may leave you with lingering questions or uncertainties about your current strategy. Don't worry! As a Business Consulting Professional, I can help navigate these complex variables and align your business to thrive in this evolving market. Let's bring clarity to your vision and strategy together! Reach out to me and let’s kick-start a conversation about the future of your business. 💼🚀