Brandi Sims, MBA’s Post

Today's the day!  🎧 The first episode of IPOS Unplugged is live!  Hosted by Tim Nash  and Samm Lloyd ,  each episode dives deep into the trends, ideas, and bold conversations shaping the future of brand activation, physical retail, and connected storytelling. Why should you tune in? ✨ Fresh Insights: Explore the latest trends and innovative ideas in retail and brand strategy. 🎙️ Honest Conversations: Real talk from industry experts who challenge conventions and spark creativity. 🔍 Actionable Takeaways: Practical tips and perspectives you can apply to your own brand strategies. Hit follow, tune in, and join us as we rethink, reimagine, and stay ahead together. 👉 Listen now wherever you get your podcasts! (links below)  #IPOSUnplugged #PodcastLaunch #BrandActivation #RetailTrends #WeAreIPOS #CreativeAgency

💥Are you a solo-preneur or small businesses struggling to find your Brand Spark to stand out? 💥 I had an amazing time chatting with Cam Roberts on his Personal Brand Talk podcast! 🎙️ We dove deep into why so many companies struggle with their branding and shared insights on how to transform them into super successful brands like the multi billion Maverik and Liquid Death brands. 🌟 Curious about my branding secrets? Tune in to hear about my journey with Ernburn, 🔥 the branding studio that builds remarkable brands FAST! Don't miss out on actionable strategies for building a remarkable brand! P.S. What do you think of my AI generated cartoon of myself?? 💥 #Branding #Podcast #Ernburn #MarketingMagic

Here’s a juicy clip of our podcast episode with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. Listen in to discover how understanding consumer behavior drives strategic brand development. Learn from Sara’s flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures. 🎧 Listen to the full episode here: https://lnkd.in/esDV8B_z .⁠ .⁠ .⁠ #newpodcast #brandstrategy #podcastshow #businesspodcasts⁠

Product Launches: A Make-or-Break Moment in Arts Marketing In my latest ARTS Redefined podcast episode with marketing expert Dave Wakeman, we discuss the often-overlooked strategy of product launches and why they can make or break an organization. Dave shares an eye-opening example from his work with a soccer club in D.C., illustrating how strategic product launches — from a concert to a season subscription — should be planned and executed just like a blockbuster movie premiere. It's not just about dropping tickets for sale on a random day. Instead, it's about building demand, teasing the audience, and creating excitement. Want to learn how to rethink your next product launch? This episode is packed with insights you can't afford to miss! 🎧 Listen to the full episode on ARTS Redefined now! #ArtsRedefined #DaveWakeman #ProductLaunchStrategy #ArtsMarketing #LongTermGrowth #AudienceEngagement #Podcast

95% of your audience isn’t ready to buy. So why bother talking to them? 🤔 Because if you're not on their shortlist **on day 1** when they do enter the market, you'll never have the opportunity to win their business. Enter: Brand Awareness Strategy. 🌱 B2B brand awareness is all about creating a know-like-trust relationship with your audience long before they're in-market. In episode 10 of #TheChangeOverPodcast Greg Linnemanstons and Kelly Wilhelme unpack "Brand Awareness 3.0 for Industrials" including: • Balancing short- and long-term marketing strategies • What it takes to succeed in building brand awareness in today's fragmented digital landscape • How to know how much of your effort/resources to devote to brand awareness 🎧 View the full episode now (link in comments) or listen on Apple, Spotify or wherever you get your podcasts. #MarketingStrategy #B2Bbrandawareness #industrialmarketing #podcast

📈 Branding isn't just about logos and slogans—it's about the value you deliver. 💼 Scott Lundt highlights how even small businesses can leverage their brand to drive revenue. 🌟 Whether it's a local shop or a global corporation, your brand's impact on consumer decisions is reflected in your bottom line. 💰 Listen to our latest Napkin Numbers podcast episode for more on this topic https://bit.ly/3UN7IQE #BrandValue #BusinessSuccess #ConsumerBehavior #RevenueGrowth

🚀 What does it take to transform everyday products into globally recognized icons? Nick Horan, Global Brand Experience Lead at Reckitt, shares how he’s redefined categories like laundry into powerful platforms for connection and cultural relevance. 🌍 🎙️ In this episode of The Speed of Culture Podcast, Nick reveals: • How Vanish became one of the top 4% most recognizable brands. • The role of resourcefulness and innovation in brand building. • The power of blending global consistency with local nuance. ✨ Ready to rethink what’s possible for your brand? Tune in now! Spotify: https://lnkd.in/eyUmfEBx Apple Podcasts: https://lnkd.in/ejtui8Tu ADWEEK #SpeedofCulture #Reckitt #BrandInnovation #ConsumerEngagement

Here is a thought to reconsider your promotional product strategy. 🤔 If you are "on a budget," instead of spreading your budget thin, consider investing in one high-quality item. For example, swap a thousand pens for $500 with a single remarkable product worth the same amount. Then, utilize social media with a #sweepstakes strategy! Engage your audience to sign up, follow your pages, and participate in an event or your call to action for a chance to win this premium product. This method not only boosts brand perception but also generates valuable leads. Consumers often share their details for small incentives, making this strategy a win-win. Shoutout to Mike Brevik at Cyberdogz for hosting me on the Brand Retro podcast. Listen to the full episode here: https://lnkd.in/gnpF4_5p 💡 Shift your thinking. Focus on creating experiences, not just giveaways. #Branding #MarketingStrategy #PromoProducts #promotionalproducts #BusinessGrowth

🚀 What does it take to transform everyday products into globally recognized icons? Nick Horan, Global Brand Experience Lead at Reckitt, shares how he’s redefined categories like laundry into powerful platforms for connection and cultural relevance. 🌍 🎙️ In this episode of The Speed of Culture Podcast, Nick reveals: • How Vanish became one of the top 4% most recognizable brands. • The role of resourcefulness and innovation in brand building. • The power of blending global consistency with local nuance. ✨ Ready to rethink what’s possible for your brand? Tune in now! Spotify: https://lnkd.in/eyUmfEBx Apple Podcasts: https://lnkd.in/ejtui8Tu Suzy ADWEEK #SpeedofCulture #Reckitt #BrandInnovation #ConsumerEngagement

Rebranding a business isn't easy. Rebranding multiple businesses is even harder. Rebranding five businesses, spanning three countries and cultures, into one single global voice that resonates across the entire audience - now that's a real challenge. And that's what Christopher Betton ACIM, UK and EMEA Marketing Manager for HIPER Global UK, discusses with host Richard Lane in this latest episode of The Insiders Podcast. Tune in to hear Chris's thoughts on: ✅ The challenges of creating content that resonates with multiple audiences whilst still staying true to HIPER Global UK’s value proposition ✅ The importance of authenticity and effective communication ✅ The need for agility and innovation in marketing strategy – particularly in the tech marketing space. Listen to the full episode now: https://hubs.la/Q02tTRyW0 #TheInsidersPodcast #RevenueAcceleration #B2BMarketing