Alex and I grew Understory 7x this year using 4 main growth tactics:
- Creating content consistently
- Outreach to new connections on LinkedIn
- Running ad campaigns
- Using outbound email
Out of all of these I'll say posting consistently has been the #1 attribution source, but every part of the process plays a part.
When people ask us what works the best, we always respond ALL OF IT! Marketing isn't a checkbox where you select one, submit your order, and boom your business is growing and marketing now "works".
It's a consistent and dedicated focus on the process and involves a ton of experimenting to see what works. And for B2B companies like ours, that 4 part plan WORKS.
What we're really proud of at Understory is that we've grown so much using these tactics, and find they work very well for our clients. We dogfood our own services before using them to scale our client's businesses. If we can't grow our business using those tactics, how can we expect our clients to trust us to use them to grow theirs.
If you are looking to scale your B2B SaaS this year, let's talk about how we can implement this strategy.
Partner at White Rabbit Group • Host of The Pixel Perfect Podcast • 2X Agency Owner • Focused on Product Design, Strategy, App Development
1moSee you there! 🧡