If you're an international brand building a business in the U.S., it’s crucial to get your content up to U.S. and retailer standards. Think of translating your content in two buckets: user-facing content and non-user-facing content. 👉 User-facing content that might need translation or adjustments include things like bullet points, product imagery (depending on U.S. assortment plans), product descriptions, website copy and various marketing materials. 👉 Non-user-facing content is less glamorous, but arguably more crucial in getting up and running. This piece includes things like shipping weights, product weights, product specifications and retailer requirements—all things that are required to get a product live on a retailer website. Content is king in ecommerce. Making note of U.S. standards, developing a plan and then giving yourself ample time to execute will alleviate headaches and make the transition to market more seamless. #ecommerce #ecommercestrategy #homefurnishings
