Protecting Builders & Realtors Through the Preapproval of Their Clients For A Mortgage | Home Loan Surgeon
Learn how you can leverage the knowledge of Gabe Candea at our Think & Drink. It gets started at 3:30 at the New Venture Clubhouse Comment or DM me if you’d like to join
With all of the contests in our industry starting to bubble to the surface (after the start of the Winter Festival Circuit); I figured I'd bring this example back to the fore (because examples can have enduring meaning depending on the context). This highlights a very similar disconnect (between the tech and business enclaves of the tech sector) that I see to the entertainment industry. The creatives will argue it's about the content on the page, but if it was about the content on the page; there wouldn't be any studios or streaming services; and everything would be a book (...period). It's about execution; Hollywood (as a verb) is in the execution business (also...period); and these executives (as hard as it is for creatives to fathom) have limited resources (in both time, and money) to deploy to endeavors; so...the real goal here is yes...to get them to invest in YOU (versus competitors...) But there's a gem even here still...because really; here's how the play-by-play typically goes... The Pitch Presentation 📋 : 1: Script that's "good" (everyone competing with you for the attention of executives and companies, also all have a script that they think is good...good enough to be up there competing with you for the attention of the tastemakers) ☑ 2: Attachments (which everyone in this business also has...everyone knows that actor from that show that they see at Starbucks or the actor that they see at the gym on Thursdays that they can loosely 'attach' to their project) ☑ So there's no COMPETITIVE advantage with any of those things, if other people have them ("you have that...!?, oh well...so do I...") The Real Competitive Advantage : 3 : The Budget and Schedule ( 📊 + 🗓 ) That gets down to the brass tacks of the actual work itself (the comparison being everyone has nice concept art, but the blueprints are wrong / everyone has a nice paint job on their car at the car show; but let's take a look at the engine...); and highlights that you have your thinking cap on regarding the most important part of this whole process (which isn't making it...people make media on their phones every day...it's rightful distribution...); and that you can talk about it effectively. Even if your competitors have a budget and schedule done; typically it's the 'budget' (numbers thrown on a page with no context...therefore they have no meaning; and are legally and strategically useless) and 'schedule' (another thrown together document usually); so they can only compete with you in name only (and they won't survive the 'microscope test' I talked about in a previous post... That's the competitive advantage you need... ...Period.
Founding Principal @ London Real Ventures | Combining Media & Capital | Investing in AI & Blockchain
"I'm saving the best for last." "The big reveal will be at the end." Please don't. Too many founders wait too long to share a figurative "punch-in-the-mouth". Something to make investors say, "WOW". But your audience loses interest by the time you get to it. You have a limited amount of time. You have to GET and MAINTAIN interest. A magician has a big trick at the end but keeps you engaged throughout the performance. Leave some of your "wow" moments for Q&A. They will seem more organic. Focus on interest throughout the pitch. Not just in pockets after a build up.
Nothing is better than when you’re at an industry event, (Thank you Toast! 🍞) and you hear directly from prospects what their pain points are (+ add in the emotion emphasis after a 🍸 or 2). What is even better, is when your CEO pulls up Notion and can point directly to where that pain point maps solution wise on the product roadmap and the date we are solving for it. Maybe it’s the Seed startup life, but having leaders who listen to exactly what their audience want, and are immediately proactive in executing on it is rare. Quite frankly it puts us ahead of our competitors too. How quickly do you iterate on your product roadmap with a prospect/customer’s live feedback? *side note (unrelated) I fan girled over meeting the co-founders of AsiaSF last night. I must be their biggest fan, and it was a good reminder to go check out a show!
Comfort zone… Next week we will be traveling to San Diego to meet up with the fantastic Nerdio team during our annual company meeting / kick off, something I am really looking forward to. The week will be filled with meetings, presentations, team-building exercises, excursions, and more. On the final day there will also be a Nerdio Shark Tank event. For this Nerdio employees can sign up to present / pitch an idea that will potentially benefit the company, our products, etc. It can literally be about any topic you like. When the invite came in I thought, let’s give it a go. I signed up and wrote a brief excerpt on what I want to present, as requested. This might turn into nothing, which I don’t mind, at all. I mean, there are so many smart people at Nerdio (I’ve seen the list 🤯), the chances of my idea being “picked” are slim. However, for me personally, it’s all about stepping outside of my comfort zone, just do it, and experience the excitement, because, to be honest, it’s a scary thing to do, at least that’s how I feel. I can’t wait to find out what everyone will be pitching, I’m confident that there will be some great thoughts and ideas being shared (and not just during the Shark Tank event). And even if my presentation doesn’t go well, nobody likes my idea, and so on, at least I was up there sharing my thoughts and gave it a try. No matter the outcome, I am not going to fail, I’ll learn – it’s what got me here in the first place. I am looking forward to 2024 (in general) and seeing everyone in person next week! Happy new year!
Laser Focus on Lucrative Markets In a short time, we get people laser-focused on the most lucrative markets. It’s a framework, not rocket science, refined over 30 years. Thanks to the Pitchfreaks community for your support. Join us on Clubhouse Mon-Wed 10:30am-12pm. Subscribe to our YouTube channel @pitchfreaks for more insights. #pitchfreaks #lucrativemarkets #framework #pitchintroduction #10secpitch #passthepitchfreak #slide1 #clubhouse #pitchfreaksroom #BusinessStrategy #MarketFocus
I help creators & thought leaders build rock-solid recurring revenue | Download my free Creator Business Blueprint and start creating a predictable, sustainable business today (link below ⬇️)
Great chat with the folks at Memberful. Recurring revenue is a must-have for creator educators (knowledgeable folks who are sharing their expertise online). Selling one-time purchase courses is a start, but for those who are in it for the long haul (which I bet you are!), are going to find success when they've nailed the mutual exchange of ongoing value with their customers. The answer: a membership community! Give it a listen!
You can't grow and scale your membership unless you do THIS... We were honored to chat with Amanda Northcutt the founder of Level Up Creators - a white-glove, 100% done-for-you service that helps influential creators build sustainable businesses. We talked to Amanda about the exciting things Level Up Creators is up to - including the launch of Level Up Creator School.
The secret is out there 📣 Let's openly talk and share FAILURES 🚀 We knew for a while that we wanted a full-day event (our community was kind of demanding it) and also that we wanted to normalize failures. It's normal to not have a perfect career, a perfect product, or a perfect anything. And of course, that's not a bad thing, you can grow and succeed after that! So we just mixed both things up! I remember pitching the lineup living in my head to my fellow Impostors and knowing at that moment that this was finally happening. From the moment I saw their faces and the will to move on, I knew that we were moving from thinking of a full-day event to making it happen! I can one day write about the number of talks on the value proposition of the event, the name, brand, visual identity, and all. But at this moment, I want to tell you that our first Boost registrations are finally live 🏃 It's going to be a day of peer-to-peer sharing and hands-on activities guided by experts! We're going to set the mood with Product Leaders - Inês Liberato, Ricardo Luiz, Valter Fernandes - sharing their biggest mistakes in an open roundtable, moving to failures of product giants and how they turned them around, followed by a practical session with psychologist Celso Costa on changing the mindset and using failures as tools, and finishing with a club to consolidate the day! And with a lot of room for networking 😎 I don't know if you can understand how excited I am, but if you think it's a lot, it's even more! Who's going to join me on this boosting day? 🚀
We're excited to have completed our pitch deck today and start sending it to the world. Having done a few of these in the past, we have honed our approach to ensure the value we offer is clear from the outset. With that in our locker and some shiny new mics helping us create daily diaries with clearer sound, I'd say it's a strong start to the week. Check it out and I'll catch you tomorrow! #vlog #cofounders #sustainablebusiness #circulareconomy #DOACF
Our pitch deck has been completed just in time for the pitchers of mulled wine to put us on the deck this festive period. 🎄 We've created many of these in various business capacities and learned to improve each time. We understand that we must clearly communicate the value in the first few lines, as investors' time is valuable. Shout out to the creators and community that have helped inspire us: Kiran Mehta, Phil McSweeney & Simon Penson. We have our new mics so the quality of our diary is improving. There may be some work to do around mic placement so Luke can compete with Jacobs' booming vocals but all in all, a pretty good start!
Co-Founder @ Returnal - Sustainability Advocate - Circular Economy Innovator - Plug & Play circular economy tech helping your brand own customers for longer
All hands on deck! Drop us a message if you're an active Angel investor with an interest in circularity and you want to see what we're about! #investorrelations #circulareconomy #retailinnovation #scalablesolutions #unicorns #DOACF
Our pitch deck has been completed just in time for the pitchers of mulled wine to put us on the deck this festive period. 🎄 We've created many of these in various business capacities and learned to improve each time. We understand that we must clearly communicate the value in the first few lines, as investors' time is valuable. Shout out to the creators and community that have helped inspire us: Kiran Mehta, Phil McSweeney & Simon Penson. We have our new mics so the quality of our diary is improving. There may be some work to do around mic placement so Luke can compete with Jacobs' booming vocals but all in all, a pretty good start!
