Brandon Payan’s Post

A free image prompt. Tropical Boho Dream: A Sassy Top Model on the Beach #BohoChicVibes, #DigitalIllustration, #TropicalArt, #AfroBeauty, #PastelAesthetic, #BeachScene, #ButterflyTattoos, #SassyAttitude, #ModelPose, #HibiscusDreams, #DreadlockStyle, #OceanSunset, #CreativeCollage

On Friday, 18th October, THORNTON HALL COUNTRY PARK LTD shook up their events scene with the launch of Screams!, a brand-new Halloween Scream Park for Skipton. Featuring three scare mazes, live entertainment, a pumpkin patch, walk-around theatre, and top-notch street food, it’s a thrilling addition to the Skipton area 🥳 Since October 2023, before joining the RWS Global team, I’ve been the lead Creative Consultant on this project, collaborating with the incredible on-site team under the direction of the multi-talented Tom Birkett. Together, we’ve crafted three unique scare mazes: Jinxed, Malkin Manor, and the (now slightly infamous) BLACKMARKET. I’m immensely proud of the entire team for bringing this event to life, and of Tom and I for pushing the boundaries with our scare maze designs. Our goal was to capture the true essence of a ‘maze’ - immersive, disorienting, and intense - without compromising the smooth, fast-paced flow of the attractions. From the feedback we’ve received, it’s clear we’ve nailed it. 🤲 Here’s a glimpse into my contributions: 💥 Full design of three scare mazes, including theming plans, floor plans, theme books, schematics, facade designs, SFX plans, character concepts, and scripts. 💥 Creation of over 300 graphic assets. From logos, posters, digital visuals, theming posters to fully-custom curtains for the ‘freak show’ curtains section of Jinxed. 💥 Coordination of external suppliers to bring our vision to life. This project wasn’t easy, but the team’s dedication paid off. The feedback speaks for itself: this “little event” has a big heart, producing fantastic social responses. BLACKMARKET has especially been a standout, pushing boundaries with its daring, intense, immersive experience. Here are a few reviews: "BLACKMARKET, which is easily one of the most unique and intense scare attractions in the country" - Attraction Source "...Blackmarket: intense, hands on, unhinged" - Cupcakes and Coasters "Due to the nature of the maze, you do have to be 16+ and we can see why, as everybody who was leaving the maze was left with a shocked and disturbed face of horror." - Thrill Nation And there’s one final mention… Back in February, I teamed up with YouTuber Darren Edwards (aka AdventureMe) to film a behind-the-scenes documentary, capturing the journey of bringing a scare maze to life. So happy to finally be able to share it: https://lnkd.in/ekZxe2vt A huge thank you to Tom, Emma, Chris, and the entire on-site team for making my ideas a reality, and to Darren for his dedication in bringing this documentary to life ❤️

Scrollers don't always turn on the audio to listen to our ads. That means the creative has to say a lot with visuals alone. It's a creative challenge of our era. This ad reminded me how effective we can be. I may not speak the language but I completely understand the message. https://lnkd.in/eehWNBRw #scollerskeepscollin #maketing #visualdesign #adcreative #advertising #video #messaging

*WHY DID IT FLY?* (Part 1) We know that some adverts fly. But the question is WHY do they fly? That's something semiotics combined with an understanding of creativity in the brain (which is what I do) helps with. Smash is a brand of instant mashed potatoes in the UK introduced in the 1960s by Cadbury. While Smash initially had moderate success, it wasn't until 1974 that the product exploded due to a hugely memorable ad campaign created by the agency Boase Massimi Pollitt, which featured the Smash Martians. The Drum voted it number 100 on its “The World's Best Ads of All Time” list. In the ads, the Martians would watch humans preparing mashed potatoes the traditional way on television, mocking them for not using the more convenient potato granules. So why did it fly? Here's why. 1. Humorous Inversion: The absurdity of Martians mocking humans for their “primitive” ways hilarious. Remember that in the 1970s we had a pretty high opinion of ourselves technologically, with the space race and the birth of computers underway. This counterintuitive element is one of the keys to creativity in the brain, generating cortical arousal and a dopamine hit among viewers. 2. Heroing Product Value: The stark contrast between the Martians’ technology and the humans’ outdated methods effectively highlighted the product’s value. It wasn’t just about convenience—it was about progress and innovation. 3. Breaking Conventions: The campaign broke with traditional food advertising at the time. Instead of focusing on the product itself or its taste, the focus shifted to the novelty of convenience, which resonated with the growing demand for time-saving solutions. Again, that was counterintuitive. 4. Cold War Resonance. The mid-70s was a time of the politically charged space race and the real threat of nuclear annihilation. The Soviets were supremely "other", "alien" (and "evil"). They were "over there" whereas we were "here". In these ads, the Martians semiotically took that place of the Soviets, retaining their arrogance but ultimately being harmless. This was alienness playfully inverted, acting as a kind of psychological pressure value in those paranoid times. 5. Sci-Fi Paradox. Star Trek's original TV run from 1966-68 among other shows furnished the collective psyche with notions of alien intelligence and sophistication far beyond what humans are capable of. Yet the Smash aliens are hilariously clunky, more a throwback to the robots seen on screens in the 1940s. Again, this rendered them funny instead of threatening. 6. Memorable Jingle. At the end of each ad came the sung line, “For Mash Get Smash.” The phrase not only uses assonance (it rhymes), it ties the product (Smash) to the food category it functions for (mash). The tune uses only 3 notes though in a unique arrangement, akin to the Nokia or Intel jingles. In short, the ad evoked - and partly inverted - the zeitgeist. Part 2 soon. #creativity https://lnkd.in/emKPvu3C

Wow Momo uses CGI in their new video to make their products look more appealing. The video shows creative animations of their popular dishes, giving viewers a fun and exciting way to see their food. Wow! Momo  #wowmomo #foodmarketing #CGI #foodanimation #creativearketing #visualstorytelling #digitalmarketing #foodinnovation #branding #marketingstrategy #foodlovers #creativecontent #fooddesign

*WHY DID IT FLY?* (Part 1) We know that some adverts fly. But the question is WHY do they fly? That's something semiotics combined with an understanding of creativity in the brain (which is what I do) helps with. Smash is a brand of instant mashed potatoes in the UK introduced in the 1960s by Cadbury. While Smash initially had moderate success, it wasn't until 1974 that the product exploded due to a hugely memorable ad campaign created by the agency Boase Massimi Pollitt, which featured the Smash Martians. The Drum voted it number 100 on its “The World's Best Ads of All Time” list. In the ads, the Martians would watch humans preparing mashed potatoes the traditional way on television, mocking them for not using the more convenient potato granules. So why did it fly? Here's why. 1. Humorous Inversion: The absurdity of Martians mocking humans for their “primitive” ways hilarious. Remember that in the 1970s we had a pretty high opinion of ourselves technologically, with the space race and the birth of computers underway. This counterintuitive element is one of the keys to creativity in the brain, generating cortical arousal and a dopamine hit among viewers. 2. Heroing Product Value: The stark contrast between the Martians’ technology and the humans’ outdated methods effectively highlighted the product’s value. It wasn’t just about convenience—it was about progress and innovation. 3. Breaking Conventions: The campaign broke with traditional food advertising at the time. Instead of focusing on the product itself or its taste, the focus shifted to the novelty of convenience, which resonated with the growing demand for time-saving solutions. Again, that was counterintuitive. 4. Cold War Resonance. The mid-70s was a time of the politically charged space race and the real threat of nuclear annihilation. The Soviets were supremely "other", "alien" (and "evil"). They were "over there" whereas we were "here". In these ads, the Martians semiotically took that place of the Soviets, retaining their arrogance but ultimately being harmless. This was alienness playfully inverted, acting as a kind of psychological pressure value in those paranoid times. 5. Sci-Fi Paradox. Star Trek's original TV run from 1966-68 among other shows furnished the collective psyche with notions of alien intelligence and sophistication far beyond what humans are capable of. Yet the Smash aliens are hilariously clunky, more a throwback to the robots seen on screens in the 1940s. Again, this rendered them funny instead of threatening. 6. Memorable Jingle. At the end of each ad came the sung line, “For Mash Get Smash.” The phrase not only uses assonance (it rhymes), it ties the product (Smash) to the food category it functions for (mash). The tune uses only 3 notes though in a unique arrangement, akin to the Nokia or Intel jingles. In short, the ad evoked - and partly inverted - the zeitgeist. Part 2 soon. #creativity https://lnkd.in/eNWnJM2A

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Before ➡️ After: See how we transformed Indy Smoke Times's #storefront with custom #WindowGraphics ! 🚪✨ This makeover not only refreshed their look but also maximized their #BusinessSpace. What do you think of the change? #GetVisible #StorefrontUpgrade #Signage

🎥 Creative 3D Video Ideas for Vape Brands At Video Content Shop LLC, we've been exploring the potential of 3D animation to elevate how vape brands connect with their audiences. Here are some ways we've seen 3D videos make an impact: Product Visualizations: Showcase the intricate design and technology of your vape devices with detailed 3D renders, giving your audience a closer look at what makes your products unique. Explainer Videos: Use dynamic animations to demonstrate how your products work or highlight innovative features in a way that's easy to understand and visually appealing. Lifestyle Integration: Bring your brand’s personality to life by placing your products in vibrant, aspirational 3D environments that resonate with your target audience. Social Media Content: Short, eye-catching animations for platforms like Instagram or TikTok that capture attention and drive engagement. The vape industry thrives on innovation, and compelling 3D visuals are a great way to set your brand apart. Let’s collaborate to bring your ideas to life and create something truly memorable. 💡 Have ideas of your own? We’d love to hear them. Feel free to reach out to chat! #3DAnimation #VapeIndustry #CreativeContent #VideoProduction #VideoContentShop https://lnkd.in/dfgHBbJf

This email packs a punch with its eye-catching design and captivating animation! We love the vibrant colors and clear call-to-action that draw you in. The seamless integration of product imagery and contest details keeps it engaging and informative 💥 View the full email here → https://lnkd.in/grKnATMn #emaillove #emailmarketing #emailgeeks #emailmarketing101 #emailmarketinginspiration #inspiration #design #emailmarketingtips #emailmarketingstrategies Days