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Development Executive

We all know Influencers drive sales, but does being honest, authentic or trustworthy matter anymore? Recent studies point out that about half of all consumers make purchases because of influencers, with millennials and Gen Z leading the way. A new study suggests that only 35% of Gen Zers value influencer authenticity, while 47% prioritize follower count. Generative AI is also entering the influencer space, leading to mixed reactions; 37% of consumers are interested in brands that use AI influencers, but the same number are distrustful. #influencer #trust #authenticity #purchase #AI https://lnkd.in/dT6pb6Yg

Troy Muise

CEO & Co-Founder @ Salesboom.com | CRM + AI

6mo

Is this different in by industry?

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