We all know Influencers drive sales, but does being honest, authentic or trustworthy matter anymore? Recent studies point out that about half of all consumers make purchases because of influencers, with millennials and Gen Z leading the way. A new study suggests that only 35% of Gen Zers value influencer authenticity, while 47% prioritize follower count. Generative AI is also entering the influencer space, leading to mixed reactions; 37% of consumers are interested in brands that use AI influencers, but the same number are distrustful. #influencer #trust #authenticity #purchase #AI https://lnkd.in/dT6pb6Yg
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Do you know what your audiences want? 🤔 Consumers across generations have different expectations of what they want from influencers. While Millennials, Gen X and Boomers follow influencers they deem authentic, Gen Z is more interested in more quantifiable credibility (follower counts, likes, pedigree, etc). This is an important distinction to keep in mind when building winning brand and influencer collaborations. It's critical for brands to ensure their influencer marketing strategy is rooted in consumer data, and have a demo + channel-specific content strategy. Gone are the days of a one-sized fits all approach to digital marketing. Report here: https://lnkd.in/gsJmeRyA #influencermarketing #socialfirsttransformation #contentstrategy
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The explosive growth of influencers creates great opportunities for small businesses to build their audience, share their products, and make sales. According to research from Business Wire, 61% of consumers trust product recommendations from friends, family members or influencers on social media, while only 38% trust recommendations from a brand. Finding the right influencer to create authentic brand awareness around your niche is the key to influencer marketing. For more tips to help your small business, follow us! • • • • #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtools #marketinghelp #marketingtips #influencermarketing #influencermarketingtips
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Implementing AI technology into businesses to substantially boost monthly revenues, and save on huge monthly expenses.
In this captivating era, brands no longer need to invest in expensive human influencers to promote their new collections. Enter AI Influencers—a hidden gem that savvy brands can leverage to extend their reach without the hefty costs associated with traditional influencers. AI Influencers are not only significantly more cost-effective (technically free), but they also work exclusively under your brand. Available 24/7, 365 days a year, they eliminate the need for costly photo shoots and influencer fees. Smart brands are seizing this opportunity. Owning your own AI Influencer requires nothing more than writing prompts on a day-to-day basis. Don’t miss out—stay ahead of the curve! #aiinfashion #aifashion #fashiontech #fashiontechnology #fashionbusiness #fashionretail
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The Power of Influence in Fashion In today's digital age, leveraging influencers can be a game-changer for fashion brands. Our guest discussed how reaching out to influencers and utilizing platforms like TikTok can significantly boost brand visibility and sales. It's about thinking outside the box and finding creative ways to engage your audience. How are you using influencer marketing to grow your brand? #InfluencerMarketing #TikTok #FashionMarketing #fashionbrands
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3X Founder ➤ CEO ➤ Event & Experiential Marketing Agency ➤ EventUp Podcast Host ➤ Speaker ➤ DEI+AAPI Champion ➤ Women+Minority Certified ➤ Entrepreneur ➤ Community Leader ➤ Strategic Advisor
We've all seen it. A quick TikTok video sends a beauty product flying off shelves. Sold out in hours. This is the new reality of beauty marketing. Influencers have changed the game. They're reshaping how consumers discover and buy beauty products. For brands, getting influencers to your events isn't just smart—it's crucial. Here's why you need influencers at your next beauty event: #influencermarketing #influencerevents #creatoreconomy
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Discover the immense advantages of collaborating with influencers! 🌟🤝 Influencers wield immense power as they showcase diverse products/services to their extensive follower base. This fosters brand promotion and amplifies sales for big brands. Their impact resonates across the global social landscape, underscoring their pivotal role in shaping consumer behavior. Experts highlight the rapid growth of influencer marketing, surpassing all other strategies. Embrace the potential of influencer partnerships for exponential brand reach and engagement! For more social media tips and tricks, visit - https://bit.ly/4a5GIRO #GetBran #BranMarketing #InfluencerMarketing #BrandPromotion #SalesBoost
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In a world where fashion and social media come together, influencer collaboration has become a crucial strategy for brands aiming to increase their online presence. 🤳 ✅Benefits for Brands and Influencers ✅Master the Art of Finding the Right Influencers ✅Communication and Collaboration: Key Factors for Success ✅Paid Collaborations: Finding the Right Balance between Creativity and Promotion Check out our article and learn everything about how to start and excel with influencers collaborations!🚀 https://lnkd.in/d5tFPChT
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Obsessed with an influencer? Show them some love by sharing your reviews! We make it easy to leave genuine reviews for the influencers who inspire you the most. Whether it’s their latest fashion tips, beauty hacks, or fitness routines, share your thoughts and help others discover amazing content. Let's celebrate the influencers who make our lives brighter! #PrivyReviews #InfluencerLove #Feedback #SupportCreators #Engagement #InfluencerSupport #ContentCreators #SocialMediaCommunity
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COO of SA's #1 Influencer Marketing Group, helping brands to capitalise on "trusted referrals" through influencer marketing. Our platforms at Nfinity Influencer are theSALT, Webfluential, Echocast & theInternship.
Wow, most GenZs (4 X more than TV) and Millennials now learn about new products to purchase from influencers on social media. If you consider using nano influencers to influence friends and family, you've unlocked access to 31% of GenZs and 34% of Millenials within one media channel. Add to it the fact that you are leveraging the influencers human trust to shorten the conversion path, it adds more spice to the channel. No wonder it is included in almost every media strategy we've seen lately. Onwards and upwards. 👌 #influencermarketing #nanoinfluencers #creatoreconomy Source: Social Capital and MonringConsultResearchIntelligence
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In today's age, having influencers to promote products is common, but providing the product to be tested is not enough. The best way to guide influencers is to enable them to “experience” your products with all their senses. Influencers must interact emotionally with the beauty brand and the product you ask them to test and promote. Let us help you engage your engagers! 😍 #influencer #influencercampaign
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CEO & Co-Founder @ Salesboom.com | CRM + AI
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