𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗮𝘁 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗲𝘁𝘂𝗽?
You bought that fancy new gadget, excited to try it out. Then came the roadblocks. The website's FAQ? Useless. A tweet to their support handle? A generic response. Finally, you bite the bullet and call, only to rehash your entire problem for the third time to a tired-sounding agent.
We've all been there. That's the pain of a disconnected customer experience.
As customers, we don't think in channels anymore. We want to message the brand on Instagram, ask a question on their website, and get the right help on the phone – all without feeling like we're starting from scratch each time.
𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝗼𝗳 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗫
It's about understanding how your customers actually use different platforms (hint: not all of them are great for troubleshooting). It's about ensuring that when they need to switch channels, your team already knows their story and can pick up right where they left off.
𝗗𝗶𝘀𝗻𝗲𝘆'𝘀 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗺𝗮𝘀𝘁𝗲𝗿𝘆
Disney understands this better than most. Consider their "My Disney Experience" tool – it's about more than booking tickets. Guests can plan meals, reserve rides, even use their phones as hotel room keys. This seamlessness flows into the parks themselves. Staff know your plans, wait times are displayed in the app, and purchases can be magically delivered to your room. Disney's omnichannel isn't just present, it creates an unforgettable experience.
𝗠𝗮𝗸𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀' 𝗹𝗶𝘃𝗲𝘀 𝗲𝗮𝘀𝗶𝗲𝗿
Meeting customers where they are is crucial. A truly great omnichannel strategy removes friction, turning those frustrating moments into reasons why people come back to your brand.
#throughcustomerseyes
#customerexperience
#Travellerexperience
#MemorableJourneys
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7moPersonalization is key to driving customer engagement and increasing sales. Understanding customer preferences through data can help brands tailor experiences and stand out in a crowded market. How can brands leverage data to create meaningful, personalized experiences for their customers?