BrandOpus’ Post

🎙DECODING THE MIND: MEASURING THE IMPACT OF DESIGN ON CONSUMER BEHAVIOUR 🎙 Join Leo Hadden, THOM NOBLE, Iain Amos and Tim Sykes on stage at London Packaging Week. Time: 1:45pm Location: ExCel London Uncover the latest findings in consumer neuroscience and how understanding the brain's response to packaging can drive purchasing decisions. You will gain key insights into the psychological triggers that affect how customers perceive and choose products, and learn how to leverage these insights to enhance your brand's packaging strategy. Register to attend here: https://lnkd.in/ehiA9DVQ. #speaking #event #speaker #londonpackagingweek #design #branddesign

🚀 We're thrilled to share our latest collaboration with client Twinings, a brand with over 300 years of expertise in master blending. Together, we're helping to drive Twinings' journey to becoming a leading wellbeing drinks brand. 🌱✨ At BrandOpus, we had the privilege of redefining Twinings’ portfolio architecture including Superblends, Greens, and Infusions. Our goal? To perfectly balance great taste with wellness benefits, all while crafting a seamless and intuitive experience across the range. Our approach encompassed both visual and verbal identity for the portfolio, shifting the tone to be more evocative, engaging, and inspiring. The result? A cohesive and contemporary design system that stands out on the shelves, inviting drinkers to feel "Alive In Every Drop." 🌿💧 #BrandDesign #Wellbeing #Twinings #PackagingDesign #BrandOpus #DesignInnovation

🧀 New Launch 🧀 Excited to see our design for Saputo Dairy UK Ingredients brand, Cathedral City, go live next week. Congratulations to the team. #branddesign #branding #brandingagency #designagency #saputo

🎉 The Point is here 🎉 Welcome to our quarterly insight piece, where we dissect the latest hot topic in the branding industry. This edition focusses on the functional wellness industry, and the insight that functional brands need to meaningfully connect to with consumers in a way that sticks in the brain, rather than focus on functional proof-points. Have a read of the piece and if you like it, why not sign up to our newsletter so you can get pieces like this and more in your inbox once a quarter! Newsletter sign-up: https://lnkd.in/d9xJcz7z #trends #insight #thepoint #brandopus #branding #functionalwellness

It may have been over a month ago, and this might be the 112th round-up of Cannes Lions International Festival of Creativity you've seen, but we still think it's a pretty good read. Find out what we took away from the festival and how the industry is redefining success in modern marketing. #Canneslions2024 #Branding #BrandOpus #Insight #Trends

Our director of creative strategy, Chris Ertel, was interviewed by Marketing Dive to give some insight into 'Why marketers keep refreshing brands instead of betting on splashy ads'. "There’s a desire to get back in touch with the consumer. Either marketers realize that they don’t know them all that well, or they got the insight wrong". Check out the full piece via the link below. #marketing #branding #brandopus #rebrand #brandrefresh #brandopus #marketingdive