Storyboard18’s Post

Blinkit vs Instamart vs Zepto In Swiggy’s hometown, Bengaluru, Blinkit has recently surged ahead of Instamart in terms of sales value, as reported by a person familiar with the development and validated by an analyst. How did Zomato resurrect Blinkit? And how did Blinkit rewrite the quick-commerce story? Find out by clicking the link in the comments. -------- Aakriti Bhalla explains. #TheKen #Swiggy #Instamart #Zepto #Blinkit

Every 'influencer' ,many 'business journalists' and even startup ecosystem gurus will tell you that zepto, swiggy instamart and blinkit are going to win. 💸 🧠 Strongly Disagree ! (multiple reasons).But first: 1.Quick commerce will probably do well-BUT it wont be in the form you see now (perhaps 2 hr and not 20 minute forming the bulk). 2. The valuation will be much lower than current valuation 3. The leaders will probably be -Amazon or Tata even Jio. Sounds crazy,given what is happening now-where everyone is talking about quick commerce and Blinkit's growing numbers. But revenue doesn't make a business. If I offer 100 Rs note in exchange of 90 Rs standing outside my house, within a month or so I can build a unicorn. 🧠 A classic proof of this is #zepto exploring a sale. One sells a business in a growing sector only if there is massive personal emergency or you realize you are overvalued and the buzz is a good time to cash in. #blinkit #quickcommerce

WE NEED HELP to keep Spreading JOY! Reaching out to this amazing community as we want get our business listed on quick-comm platforms like Zepto, Blinkit, & Swiggy Instamart & flipkart minutes If you have connections or know someone who can help us fast-track this process, please drop a comment below or tag them or shoot me a DM! I will reach out to them personally. You can also tag the founders of these ventures may be it reaches to them directly 😉 #BusinessExpansion #ECommerce #Networking #StartupSupport #Retail #MarketExpansion #BusinessGrowth #LinkedInCommunity #blinkit #zepto #flipkartminutes #instamart

𝐇𝐨𝐰 𝐁𝐥𝐢𝐧𝐤𝐢𝐭 𝐒𝐤𝐲𝐫𝐨𝐜𝐤𝐞𝐭𝐞𝐝 𝐟𝐫𝐨𝐦 $2 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐭𝐨 $13 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐉𝐮𝐬𝐭 𝐎𝐧𝐞 𝐘𝐞𝐚𝐫! 🚀 Blinkit, a pioneer in quick commerce in India, has redefined the e-commerce landscape by delivering goods within 60 minutes, setting itself apart from giants like Amazon and Flipkart. 𝐁𝐥𝐢𝐧𝐤𝐢𝐭'𝐬 𝐌𝐚𝐠𝐢𝐜 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 ✨ Blinkit's mission: "𝘐𝘯𝘴𝘵𝘢𝘯𝘵 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘪𝘯𝘥𝘪𝘴𝘵𝘪𝘯𝘨𝘶𝘪𝘴𝘩𝘢𝘣𝘭𝘦 𝘧𝘳𝘰𝘮 𝘮𝘢𝘨𝘪𝘤." Here's how they did it: 1. 𝐎𝐩𝐞𝐧𝐢𝐧𝐠 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐃𝐚𝐫𝐤 𝐒𝐭𝐨𝐫𝐞𝐬 🏪: Blinkit strategically placed dark stores within 2-3 km of key locations, ensuring rapid delivery. 2. 𝐇𝐢𝐠𝐡𝐞𝐫 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐎𝐫𝐝𝐞𝐫 𝐕𝐚𝐥𝐮𝐞 💰: Not just low-priced items—Blinkit offers higher-priced items like iPhones and PS5s, delivering them in minutes, increasing the average order value. 3. 𝐇𝐢𝐠𝐡 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 🔍: Utilizing advanced data analysis and prediction, Blinkit streamlined operations to maximize efficiency. 4. 𝐓𝐡𝐞 𝐙𝐨𝐦𝐚𝐭𝐨 𝐄𝐟𝐟𝐞𝐜𝐭 🍴: The acquisition by Zomato fueled Blinkit's rapid growth. Soon, Blinkit might even surpass its parent company in scale and influence. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲 🎯 Blinkit's journey from $2 billion to $13 billion in a year showcases the power of innovation and strategic growth. By prioritizing speed, efficiency, and high-value offerings, Blinkit has set a new standard in quick commerce. Day 99 of #101DaysOfLevellingUp #Entrepreneurship #Innovation #BusinessGrowth 𝐏.𝐒. What’s one innovative strategy you believe can transform any other industry? Share in the comments below! 👇

Blinkit's journey from Grofers to becoming a market leader in quick commerce is truly inspirational. Their story exemplifies resilience, strategic pivoting, and leveraging opportunities for growth. Here are some key inspirational points from Blinkit's success: Resilience and Persistence: Founded in 2013, Blinkit struggled for years before finding its footing. Their persistence paid off with strategic rebranding and acquisition. Innovation in Delivery: By focusing on dark stores, Blinkit optimized its delivery process, ensuring quick and efficient service to customers. Strategic Partnerships: The acquisition by Zomato and partnerships with companies like Lenskart and Mokobara expanded their product offerings and market reach. Targeted Growth: Concentrating efforts on major cities allowed Blinkit to maximize its impact and scale operations effectively. Hashtag: #BlinkitInspiration

Title: Zepto vs Blinkit: The Hyper-Local Delivery Showdown" The #hyperlocaldelivery landscape in India is witnessing an intense showdown between two giants: #Zepto and #Blinkit. As someone immersed in #branding and #marketing, I've delved into the intricacies to present a comprehensive analysis of these key players. Market Valuation and Share: Zepto, with a #marketvaluation soaring to $1.4 billion and claiming a 24% market share as of March 2023, stands as a formidable force in the industry. Blinkit, backed by the powerhouse #zomato, boasts a valuation of $932 million. Although starting with a smaller market share, Blinkit has experienced remarkable growth, reaching a 33% market share by March 2023. Daily Orders and Average Order Value: The figures speak volumes about the operational prowess of both platforms. Zepto processes a staggering 1.5 to 3 lakh daily orders, with an average order value of Rs. 400 in Q3 2023. Blinkit, on the other hand, handles over 1.5 lakh daily orders, boasting an average order value of Rs. 522 in Q4 2023. Delivery Fleet Size and Revenue: Zepto's delivery fleet, exceeding 1,500, underscores its commitment to seamless service. While Blinkit's #fleetsize remains unspecified, its FY23 revenue of Rs. 806 crore demonstrates its significant market presence. Losses and Expenses: The journey to dominance comes with its share of challenges. Zepto faced a loss of Rs. 390 crore in FY22, indicative of the #investments required for growth. Blinkit, navigating its own path, incurred expenses of Rs. 4,072 crore in FY22, coupled with a loss of Rs. 1,400 crore. New Features and Services: Innovation remains the cornerstone of success in this competitive landscape. Zepto's introduction of "Zepto Bloom," a #farmer #engagement app, showcases its commitment to sustainability and #communityengagement. Meanwhile, Blinkit's focus on analytics tracking and language design highlights its dedication to enhancing #customerexperience. In conclusion, the battle between Zepto and Blinkit is not merely about delivery; it's a testament to #innovation, #resilience, and #adaptability. While Zepto leads the race with its lightning-fast service and technological advancements, Blinkit, bolstered by Zomato's backing, continues to carve its niche with a focus on customer-centric innovation. The hyper-local delivery war is in full swing, and as industry observers, we eagerly anticipate the next chapter in this gripping saga. [Disclaimer: The figures and statistics mentioned in this post are based on available sources and industry reports. While efforts have been made to ensure accuracy, please verify the latest data independently] Sources: https://lnkd.in/gkCARcxc https://lnkd.in/gi8_Dj_9 https://lnkd.in/gN7d3-Nz #HyperLocalDelivery #Ecommerce #markettrends #Duopoly #India

Insurjo '24 is around the corner and it is warm-up time in the form of a mini product teardown posed by The Product Folks. As the warm-up activity, I had the opportunity to tackle a real-life problem faced by Meesho. The problem statement that I tackled is " Improve User Engagement and Retention on the Meesho App". As the problem statement was clear I followed the simple and concise approach that is divided into 4 stages. Those are "Segmentation of user", "targeted user segment", "user needs and pain points", "and solution". I tried to be concise and had to limit it to two slides as it is a mini-product teardown. Thanks to team The Product Folks for posing such a real-life problem statement. Let me know any constructive criticism in the comments. Here is the link:-  https://lnkd.in/g7RXimW3 Special thanks to Shravan Tickoo bhaiya for your enlightening videos on tackling product sense problems and Ankit Shukla bhaiya for your product teardown guide articles. #insurjo24 #productmanagement #meesho #ecommerce

Blinkit vs Swiggy Instamart vs Zepto. Well Swiggy Instamart is garbage so it's out. Blinkit vs Zepto. Price : Blinkit is more aware of what the prices are than Zepto ( Coriander leaves on B will be 20 vs 40 on Z, whose real price on the market is 10). Every product on Zepto is more expensive than Blinkit. Speed : Blinkit & Zepto both are almost the same speed except Zepto is not honest about theirs. So during order they will say it will take 14 minutes & it will show 14 minutes for the next 10 minutes. Blinkit on the other hand is pretty honest & accurate about theirs. SKUs : Blinkit has more SKUs. UI : Blinkit is more eye pleasing than Zepto. Somehow Zepto's feels a decade old design. Which is odd because they are the new ones. Support : Blinkit is way way better that Zepto. (This is consistent from their Groffers days). I think the reason Zepto is growing so fast is their perception of the brand. Founded by very young entrepreneurs & it's considered as cool. However they are fumbling quite a lot.

How Blinkit’s Strategy Changed My Perspective on Convenience I recently watched a Think School ® video by Ganeshprasad S that got me thinking about Blinkit's (formerly Grofers) game-changing strategy. They introduced a delivery fee, and instead of pushing people away, it made customers appreciate the convenience they offer even more. In India, especially with premium brands, convenience often matters more than cost, and Blinkit really understood that. What’s impressive is how Blinkit has managed their costs while still boosting profits. Now, with Zomato owning Blinkit, they have tons of data to work with, and I’m excited to see how they’ll use it to keep improving their services. For anyone working with premium brands, this is a huge lesson—convenience is king! #BusinessStrategy #Innovation #Ecommerce #CustomerExperience #Zomato #Blinkit #BusinessInsights #ConvenienceMatters #Marketing

Every consumer tech startup focuses on driving revenue through key strategies like Acquisition, Retention, Cross Pollination, and Monetization using levers such as Selection, Availability, Affordability, and Fulfilment. If one were to summarise all the work done by the grey heads in the Indian quick-commerce startups in one sentence then this would be it. The recent article by The Ken sheds light on the intricate relationships among Swiggy Instamart, Blinkit, Zepto, and BigBasket in the Indian quick-commerce space. Praveen Gopal Krishnan and The Ken team artfully quantify and summarize the dynamics at play, capturing the essence of the industry's complexities. The challenges faced by the q-commerce startups in balancing selection expansion for wider trial use cases while avoiding long tail fatigue will resonate with many insiders in this space. Dive into the detailed insights here: https://lnkd.in/gqJjcC5S #ConsumerTech #RevenueStrategies #QuickCommerce