Brand Velocity Group’s Post

HOT TAKE: As the boundaries continue to blur in the digital era, the businesses that stay loyal to their core and put an emphasis on the credibility and authenticity of the brand are the ones that can and will stand out. It is more important than ever to be authentic, align, and resonate as you go forward with any brand/creator partnerships.

When the leaders of Ideation Marketing LLC—Scott Ence, Sahil Nock, and I—made the decision to evolve, we set out to create something cutting-edge and powerful. We envisioned a company that would bring #inspiration, #drive, and unparalleled #strategy to the world of #marketing, but also one that would reflect the values and ambition of the lifestyle brands we’ve helped cultivate over the years. It was from that vision that Market X was born. We took on the challenge of not only becoming the best marketing company but also becoming the best versions of ourselves in the process. The journey hasn’t always been easy, but we’ve embraced each challenge with determination and passion. On a personal note, I am so appreciative of my partners for supporting my most challenging running season through Market X's sponsorship. With my first 22 mile race challenge in the books, I’m thrilled to share that I achieved all my personal goals—but I couldn’t have done it without the incredible team at Market X, who inspire and drive me every day. A special thank you to our client, CellSound Aesthetics, and to Nicholas Nikolov, M.D., F.A.C.S. for his personal medical coaching that kept me safe and injury-free by crafting a custom training plan to help me reach my goals. This is just the beginning of many challenges to come, and I’m proud to represent Market X for its debut sponsorship! Here’s to the future of Market X and the amazing journeys ahead! DRIVING RESULTS, AMPLIFYING BRANDS #MarketX #MarketingEvolution #Teamwork #Gratitude #ChallengeAccepted #Running

Dreaming of triumph in a competitive landscape? 🏆 Explore strategies to compete with giants and elevate your brand with Synergaze. Ready to turn dreams into reality? #CompeteAndConquer #SynergazeSuccess

Brand collaborations and product drops are a proven strategy for generating hype, driving sales, and creating a big brand moment 🔥🔥 But the massive attention and traffic brand collabs attract can be a blessing and a curse. Discover why major retailers are running their brand collaboration drops with a virtual waiting room, and how you can use one to capitalize on your next drop 🛍

Winning without a plan is damn hard. Don't play like it's a friendly match, it's costing you the championship... I know it's a bit much, but hear me out. Think of brand strategy as your game plan. If you're into sports, I think you agree you shouldn't; ❌ Take shots without aiming ❌ Ignore who your real fans are ❌ Not know who your star player is ❌ Have no idea which goal to score at ❌ Play without understanding the field Here's how to make your strategy a winning one: Play the ball where your competition isn't – find your unique position. →  Make every step deliberate →  Keep your eyes on the prize →  Know the strengths of your team →  Identify untapped markets or niches →  Understand your audience deeply – know your fans →  You don't shoot randomly; every step is towards your goal Your vision is not just to play but to win the championship 🏆 Remember: →  Be on the lookout for teams that want to take your spot →  Every goal reached, brings you closer to winning the cup →  Strategies can change, if you plan to stay on top →  Every move on the field counts Want to get your gameplan concrete? Send me a DM to find your winning strategy. #brandstrategy #branding #saas #scaleup

Just 1 Day Left To Liftoff 🚀 ⏳ Your brand's shuttle is fueled and ready on the launchpad. Don't miss this exclusive webinar – it's your ticket to the next frontier. Register now: https://lnkd.in/gcY5bS9q #webinar #branding #exclusive #businesstrends

When Frasers Group needed a partner to help elevate their digital platform, reduce time to market, and serve their many brands across global markets, they chose Lab Digital to help them. Find out how we're working together to innovate for the future, starting with Sportsdirect.com. #composablecommerce #productthinking #digitaltransformation #customersuccess

About 10 or so years ago I launched Circus Maximus. We didn’t have too much of a launch plan. More like a vague idea that we wanted to offer big advertising rigor and experience with entrepreneurial energy along with a dash of swagger to a new breed of brand. Along the way we worked with many great brands both large, and medium sized, from VC and PE backed, to Fortune 500. Unicorns, and all the rest. We won lots of agency awards, had some big successes, and had a good time doing it. Over that stretch a pattern developed. From that pattern a process developed, too. A blueprint. A way.  A method.  An philosophy. An attitude. Whatever you want to call it. What we developed was an knack for helping brands at a critical phase in their brand development: Launch. So today, I’m announcing that my agency Circus Maximus is relaunching as Launch Party. What do we do? We launch brands. (And products) What kind of brands? CPG/Alcohol/Spirits B2B Fintech A few others, but mostly those. How do we do it? We did what everyone told me not to to: We productized our services into a delightfully bullshit free menu that answers the three questions every client asks: What do I get?  How long does it take? What does it cost? It’s on our website. At Launch Party we know that 95% of all the brands that launch will fail. We give our partners the best chances of being in that 5%. But like many founders, and Han Solo, never tell me the odds. Let’s do launch. https://lnkd.in/gcckw68h

Creating successful brand collaborations and partnerships is an exciting part of building a brand. It's more than just doing business together; it's about building relationships. By sharing experiences and trusting each other, partnerships spark creativity and set the stage for meaningful brand collaborations. Crafting marketing plans involves working together, creating content, and choosing what to share. They offer a special way to expand your brand's reach, connect with new people, and take your brand to new heights. Cheers to the amazing things we can achieve through collaboration!  #brandmarketing #partnerships #collaborations