About 10 or so years ago I launched Circus Maximus.
We didn’t have too much of a launch plan.
More like a vague idea that we wanted to offer big advertising rigor and experience with entrepreneurial energy along with a dash of swagger to a new breed of brand.
Along the way we worked with many great brands both large, and medium sized, from VC and PE backed, to Fortune 500. Unicorns, and all the rest.
We won lots of agency awards, had some big successes, and had a good time doing it.
Over that stretch a pattern developed.
From that pattern a process developed, too.
A blueprint.
A way.
A method.
An philosophy.
An attitude.
Whatever you want to call it.
What we developed was an knack for helping brands at a critical phase in their brand development:
Launch.
So today, I’m announcing that my agency Circus Maximus is relaunching as Launch Party.
What do we do?
We launch brands. (And products)
What kind of brands?
CPG/Alcohol/Spirits
B2B
Fintech
A few others, but mostly those.
How do we do it?
We did what everyone told me not to to:
We productized our services into a delightfully bullshit free menu that answers the three questions every client asks:
What do I get?
How long does it take?
What does it cost?
It’s on our website.
At Launch Party we know that 95% of all the brands that launch will fail.
We give our partners the best chances of being in that 5%.
But like many founders, and Han Solo, never tell me the odds.
Let’s do launch.
https://lnkd.in/gcckw68h
Founder, Managing Partner at Rock Mountain Capital, L.P.
7moGreat hire! Best of luck Dan - I’m sure will crush it!