I'm Here to Help! Donor Engagement Enthusiast, Innovative Fundraising Strategist, Informative and Persuasive Writer, Oh! And I'm also a Licensed Realtor®
Oh, wow! This is RIGHT ON TIME for me! As a Gen Xer myself, I've been talking about this a lot lately. We are the next primary target audience, but our habits are not at all like the Boomers . . . or are they? I just saw Gen X bundled into "Traditional Donors" with Boomers and I CRINGED. Yes, certainly, we have existed in "the before", but we have to remember, Gen X has been leaders into "the now" and "the what's to come". I'm really interested in doing further study into what Gen X habits REALLY are. I've got this insight: I don't know one of my peers that even checks their mailbox regularly, including me (and I work in direct mail!). There are SO MANY changes coming at us fast. With huge growth in technology helping to remove obstacles to accessing different channels, the possibilities are really exciting!
How well is your nonprofit cultivating trust with Generation X? Justin McCord joins iWave’s Lead Fundraising Coach T. Clay Buck in conversation about your organizational relationships with the “invisible generation” in this Hallo-webinar. Join us to learn what drives donor trust and gain awareness of Gen X’s giving behaviors, attitudes and values so that you can create more informed strategies. Clay and Justin will share valuable insights from two major studies and discuss how they impact your nonprofit’s connection with the next big cohort of wealth and philanthropy in North America. Don’t miss your chance to better understand your donors, deepen your fundraising intelligence and improve your impact! Register here: https://bit.ly/3Q50gOn
