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If I were Barebones... Here's how I would structure their welcome email: 1. Changed hero to be more lifestyle-oriented, allowing the audience to imagine themselves using Barebones. (+ dog is cute) 2. Put more color emphasis on the mini-bio of Barebones to increase trust. 3. Showcased 3 USPs to handle the objection of "What makes this brand different?"
We’ve said it before, and we’ll say it again – people crave authentic human interaction, not just transactional brand engagement! In our latest Channel Cheers, I toast the power of putting your genuine foot forward. #ChannelCheers #ChannelMaven #PersonalBranding
Direct Response Copywriter | Social Media Ghostwriter 🖊 | From attention-grabbing hooks to converting CTAs, I’ve got your copy covered! ✍️
One word: Storytelling ✨ Four reasons why ↓ →Gains the customer's trust →Makes your brand jump out of the competition →Builds emotional relationships with customers →Gets the message across clearer and simpler One success story: Coca-Cola 🥤 *check out the carousel for more deets! 👇 The bottom line is that 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 is a powerful sales tactic. 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝙮𝙤𝙪𝙧 𝘃𝗶𝘀𝗶𝗼𝗻. And one of the easiest ways to achieve it is through your copy ✍️ It's time to tell your brands story. Drop me a DM if you're trully ready 📩 p.s. Will you be celebrating Halloween? 🎃👻
In 2023, consumers spent nearly $26B on Valentine’s Day. Though the economy continues to change, this year won't be any different as we all look forward to treating our loved ones and ourselves. With Valentine’s right around the corner, I wanted to share these 16 marketing ideas to make your customers fall in love with your brand, including 12 brand examples. How are you going to build on this momentum to continue to foster relationships with your customers for the rest of the year? https://lnkd.in/ejdUE6Rk
In this blog, we’ll unveil the tricks and treats of leveraging Halloween to conjure up some serious brand magic. https://lnkd.in/gCQVh6ey #spoke #season #promote
Fill in the blank: What happens in ______ stays in _______. The answer is: Vegas. What does that phrase imply? Tom Foolery 🙂 Sin City. Be someone different. I have never been to Vegas. I gambled with my dad in Reno for about 20 minutes for 20 bucks with my dad. We decided that overpriced beer and chicken fingers were a better way to spend our money. Vegas has changed their slogan: What happens here, only happens here. Mhhh... I still think of the first one. #goodtry Repeated experience will always win over any change in messaging. Branding isn't who you say you are. It's who they say you are. Need help with your experience? Let's go 🙂 #BrandPerception #CustomerExperience #BrandingStrategy #MarketingInsights #ExperienceOverMessaging #BrandIdentity #PublicPerception #MessageConsistency #StrategicBranding #GoodTry
This will make or break you... Yes, you need to have a good product or service, but it's dust in the wind without connecting correctly to the receiver. Your *messaging* completely communicates your business. Its voice Its vision Its culture Its mission Its intentions Its community It is everything You only get customers/clients through the proper expression of words. Are you truly *speaking* to your audience? Are you being genuine and authentic? (those are two different things ^^) Are you clear across content? Are you being consistent? Off the top of your head, where do you know you need to improve? Think about it 💭 ----- Anyone remember that my daughter bought me a dog for Christmas?? 🫠😅💀 Allison went through SO much to get this pup for me... and the reason? I had to put my 17.5 year old chihuahua, Summer, to sleep in November of 2022 💔. I did not want another dog (we have more), but I DO appreciate my daughter being bold AF, lol 👏 Anyway, we clearly absolutely love her and her name is Maple (like maple syrup). #digitalmarketing #contentstrategy #messaging
You’re not doing yourself any favours on here... Especially if you’re doing this… ⬇️ Said with love, but… are you a nodding dog? This platform's full of ‘em. Yes (wo)men. Trumpet blowers. Copycats. That’s why everyone’s content pretty much reads the same. They’re scared. → Scared to stand out → Scared to be too different → Scared of their potential too If building personal brand is high on your agenda… Then your best friend is POLARITY. Why are you different to the alternatives? What false information are people giving out? What do you do in your day to day that others don’t? Focus on that. You’ll stand out more. - - - - - - - - If you TRULY want to stand out… we can help. We’ve worked with hundreds of people like you. And we’ve helped our clients generated millions. All whilst building a brand that true to THEM. (And not being a nodding dog). We’ve got space for some calls this week. Let’s see if we can help you too. BOOK YOUR FREE CALL HERE 👇🏻 https://lnkd.in/gA3zG8Du
We're tackling a doozy this week: the Solo Stove x Snoop Dogg campaign. Huge celeb, massive brand awareness... but wait, where were the sales? Let's dive deep into how to set clear marketing goals (because brand awareness ain't always the answer!) and crush your next campaign. Click the link to watch the new episode on YouTube and learn from Solo Stove's mistakes!
I empower women coaches to build thriving practices, serve their clients, and fulfill their missions. I use simple, low-cost techniques to attract their dream clients and generate cash flow.
Did you know these Fun Facts? The success rate of selling to a new customer is 5–20%. The success rate of selling to an existing customer is 60–70%. It can cost up to seven times more to acquire a new customer than to retain an existing one. Increasing customer retention by 5% can increase profits by 25–95%. It is SO important for us to LOVE our current customers, so they fall in LOVE with us! You want Raving Fans, right? People who are so loyal that they recommend you to friends, give you rave reviews, and never leave you for your competitor? An amazing friend of mine (and one of the most delightful, insightful teachers) is offering a Masterclass: “How to get your Customers to Fall in LOVE with you!” and it just happens to be on Valentine's Day, 2/14 at Noon PT! She will be sharing, in her words, SO MUCH GOODNESS... Save the date, it's happening in her group (which is free to join). I'll definitely be there to learn!
HUMOUR WORKS (part 1). ...especially when it comes to broad-reaching brand campaigns. Marketers of everything from electronics to fast food to packaged goods know it. And consumers respond to it. According to research from Oracle, 90% of consumers say they’re more likely to remember a funny ad and 72% would select a humorous brand over the competition. Watch an examples from the latest Cannes International Festival of Creativity. https://lnkd.in/dUfNSvrR
